Extreme Reach leaderboard - 11-8-20

News for 'Advertising'

Title Date Source
As Ad Dollars Flow into CTV, Brand Safety Considerations Follow 11-20-2020 Adweek
How YouTube is working to focus advertisers’ attentions on its connected TV inventory 11-19-2020 Digiday
Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages 11-17-2020 Mediapost
FuboTV: Advertising Is ‘A Pillar Of Our Growth’ 11-16-2020 AdExchanger
TV advertising is making a comeback after pandemic slowdown 11-13-2020 CNBC
TikTok-owner ByteDance to rake in $27 billion ad revenue by year-end: sources 11-11-2020 Reuters
Unruly, Publica Partner On CTV Ad-Pod Programmatic 11-09-2020 Mediapost
Streaming TV Advertisers Want Better Targeting - Minus the Privacy Backlash 11-06-2020 WSJ
Roku ARPU Surges 20% in Q3 While Active Users Hit 46 Million 11-05-2020 Next TV
Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022 11-02-2020 Mediapost
NBCU Completes Upfront, Sees Q3 Ad Revenues Decline 10-29-2020 Mediapost
YouTube brings in $5 billion in ad revenue as Alphabet and Google bounce back 10-29-2020 The Verge
DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M 10-28-2020 TechCrunch
GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. 10-23-2020 Mediapost
‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices 10-21-2020 Digiday
Report: Quibi Spent $63 Million On Advertising This Year 10-22-2020 Mediapost
TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst 10-19-2020 Mediapost
TikTok doubles down on brand safety with OpenSlate partnership 10-15-2020 The Drum
What Are Consumers Willing To Pay For Ad-Free TV Content? 10-13-2020 Mediapost
Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers 10-12-2020 Search Engine Land
Roku brings its streaming channel to Amazon's Fire TV devices 10-08-2020 Engadget
Watch: Snap's Peter Naylor on the state of digital advertising 10-08-2020 AdAge
Comcast’s Xumo Touts Explosive Growth, Topping 24 Million Monthly Users for Free Streaming Service 10-05-2020 Variety
Samsung launches self-serve ad platform to take next steps in connected TV 10-01-2020 AdAge
Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020 09-16-2020 Adweek
Are Quibi's 'quick bites' appetizing enough for advertisers? 09-09-2020 AdAge
ViacomCBS Chief: Upfront Ad Market 'Very Far Along' 09-10-2020 Mediapost
WarnerMedia eyes spring debut for HBO Max’s ad-supported tier 09-10-2020 Digiday
TV Manufacturers Seek to Capture a Bigger Share of Streaming Ad Market 09-01-2020 WSJ
What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers 09-02-2020 AdExchanger
YouTube Unveils List Of Year’s Top ‘Direct Response’ Ads As Format Continues To Flourish 08-21-2020 Tubefilter
U.S. TV Ad Spend Down 9% in 2020 Due to COVID 08-24-2020 Variety
ViacomCBS Seeks About $5.5 Million for 30-Second Commercial Spots in 2021 Super Bowl 08-20-2020 WSJ
Redbox’s Free Live TV Service Hits 60 Channels, New Additions Include Tastemade and Cheddar 08-13-2020 Variety
YouTube Tops In Brand Safety, According To Mediabrands Report And Audit 08-13-2020 Mediapost
Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report 08-08-2020 AdExchanger
Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing 08-06-2020 Mediapost
Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA 08-05-2020 AdExchanger
ViacomCBS Preps Connected Video Advertising Platform for Fall 08-04-2020 Adweek
The Potential In Programmatic OTT: Business Outcomes Vs. GRPs 07-30-2020 AdExchanger
With Always-On Channels, Streamers Are Looking More and More Like Traditional TV 07-24-2020 Adweek
How Hulu’s self-serve ad tool could open streaming’s floodgates 07-20-2020 Digiday
Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing 07-20-2020 Mediapost
Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV 07-17-2020 AdExchanger
DoubleVerify claims first for global CTV ad transparency 07-19-2020 Rapid TV News
NBCUniversal Adds 11 New Advertising Formats For Marketers 07-16-2020 Mediapost
Peacock's "Channels" is the Latest FAST Service to Launch 07-16-2020 Variety
Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow 07-16-2020 Digiday
CTV Ad Fraud Study IDs Early Warning Signs 07-16-2020 Mediapost
Hulu Ad Manager, a Self-Service Tool for Small and Medium Sized Businesses, Launches Today in Beta 07-15-2020 Hulu blog
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