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News for 'Advertising'

Title Date Source
Connected TV advertising to hit $7 billion this year 11-05-2019 AdAge
Comcast Cable Rebrands Spotlight Ad Unit as Effectv 11-05-2019 B&C
Apple Boosts Apple TV+ Marketing Pre-Launch, Disney+ Ups Spend 11-01-2019 Mediapost
Inside Facebook’s bid to woo TV advertisers 11-01-2019 Digiday
NBC is leaning toward making its Peacock streaming service free to everyone 11-01-2019 CNBC
Hostilities Rise Inside G/O Media Over Autoplay Video Ads and Politics 10-30-2019 WSJ
Nexstar, Largest U.S. TV Station Owner, Will Back Off TV Ratings for Ad Deals 10-28-2019 Variety
IAB: video driving all-time high in digital ad spend 10-21-2019 The Drum
Roku is buying ad tech company Dataxu in $150 million deal 10-22-2019 CNBC
Premion Using Comscore to Measure OTT Ads 10-21-2019 B&C
AT&T's Xandr Acquires Clypd 10-18-2019 Mediapost
Survey: Advanced TV Ad Budgets Forecast To Rise 10-10-2019 Mediapost
OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration 10-08-2019 Adweek
Tremor Video Gives Buyers Better Self-Service Tools 10-08-2019 B&C
Consumer Video Streaming Spending To See Sharp 24% Gains Next Year 10-08-2019 Mediapost
YouTube Tries to Wrest Campaign Ad Dollars From Facebook and Local TV 10-08-2019 WSJ
Disney Bans Netflix Ads as Streaming’s Marketing Wars Intensify 10-04-2019 WSJ
Amazon Clashes With Disney Over Terms for Offering Apps in Fire TV 10-03-2019 WSJ
Discovery Picks FreeWheel For Unified Ad Management 10-01-2019 Mediapost
Comcast emerges as new Google antitrust foe 10-01-2019 Reuters
As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements 09-30-2019 Adweek
Telaria Launches Addressable Products for Connected TV 09-27-2019 Multichannel News
Snapchat extends video ad limit to 3 minutes, but viewers can still skip 09-24-2019 AdAge
Hulu’s Pause Ads Move Out of Beta, With More New Formats in the Works 09-23-2019 Adweek
YouTube Launches New ‘Video Reach Campaign’ Ad Format, Brings ‘TrueView For Action’ To Home Feeds 09-23-2019 Tubefilter
Roku is developing ad measurement tools that will soon run across all of OTT 09-23-2019 The Drum
Major Cable Companies Compile More Granular Data to Fuel Targeted Ads 09-23-2019 WSJ
YouTube Automates, Simplifies Choosing Video Ads To Serve Up 09-23-2019 Mediapost
TiVo confirms its customers will soon see ads before DVR recordings 09-21-2019 The Verge
Hearst Stations Move to Impression-Based Ad Sales 09-19-2019 B&C
YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens 09-18-2019 Tubefilter
Comcast Spotlight Launches Self-Serve Option for Small Business 09-11-2019 Multichannel News
Xandr to rebrand its AppNexus SSP as 'Monetize' 09-05-2019 AdAge
News Corp plots sale of video advertising platform Unruly 08-30-2019 Sky News
Vice sees success with its year-old cross-platform video ad sales push 09-02-2019 Digiday
MRC Sets New Standards For Cross-Media Measurement 09-04-2019 B&C
‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship 08-19-2019 Digiday
SpotX Adds Latest Prebid Tool for Header Bidding 08-15-2019 B&C
Facebook Joins Initial Lineup at IAB’s NewFronts West 08-09-2019 Adweek
Tiny Roku Fends Off Amazon and Thrives by Selling Ads 08-09-2019 WSJ
IAB Announces Initial Slate For Second Annual NewFronts West, Featuring Facebook, Vevo, Streamys Brand Awards, More 08-08-2019 Tubefilter
Hulu Targets Traditional TV Advertising, Says 53% of Its Users Don’t Watch Linear 08-06-2019 Multichannel News
Comcast Spotlight: TV Viewing Reached a 2-Year High in Q1 08-03-2019 Multichannel News
Amazon Allows Fire TV Ad Buys Through Dataxu, The Trade Desk 07-29-2019 Mediapost
Ad-Supported Video Services Edge Toward Audience Ratings Standard 07-22-2019 WSJ
Horizon Media Signs With Nielsen Advanced Audience to Refine TV Ad Spend 07-24-2019 Adweek
Zefr Sells Its Copyright-Flagging and YouTube Channel-Management Businesses to Vobile for $90 Million 07-18-2019 Variety
YouTube's Trampled Foes Plot Antitrust Revenge 07-15-2019 Bloomberg
Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall 06-28-2019 Variety
Targeted Video Ads Jump 48% In 1st Quarter: Freewheel 06-27-2019 B&C
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