CTV Ad Summit - leaderboard - 1-10-20

News for 'Advertising'

Title Date Source
Netflix CEO Reiterates Zero Interest in Advertising Business: ‘There’s Not Easy Money There’ 01-22-2020 Variety
Hulu to debut new ad formats in 2020 focused on letting users make choices, transact with advertisers 01-16-2020 TechCrunch
YouTube-Disputed Study Finds 100 Advertisers Ran Spots Against Climate Change Denial Videos 01-16-2020 Tubefilter
Hulu To Intro Choice-Based And Transactional Ads, Eyes Product Insertion 01-16-2020 Mediapost
Ad Execs Plan to Spend More on ESPN, HGTV 01-13-2020 Multichannel News
Xandr's New Pause Ads To Roll Out Across AT&T Media In Months Ahead 01-09-2020 Mediapost
Amazon in Talks to Sell Streaming TV Ads Outside of Fire TV 01-09-2020 WSJ
How AMC Networks Is Building Its Data-Driven Ad Offering, Led By Advanced Advertising Hire Evan Adlman 01-06-2020 AdExchanger
Xandr Set to Launch Ads When Viewers Press Pause 01-08-2020 Multichannel News
NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech 01-07-2020 WSJ
Nielsen’s Advanced TV Push Continues With Addressable Platform Beta Test 01-07-2020 Adweek
Murdoch's News Corp feels Tremor with sale of Unruly 01-05-2020 Sky News
2019’s U.S. TV advertising trends across Amazon, Apple, Google, Facebook, and Microsoft 01-04-2020 Venture Beat
Streaming ad prices set to rise with constrained supply 12-31-2019 Digiday
Navy picks YouTube, esports over TV, Super Bowl for ads 12-27-2019 Fox Business
Ad tech players Rubicon Project and Telaria to merge in bid to seize on connected TV ad growth 12-19-2019 AdAge
YouTube To Impose New Restrictions On Ads Surrounding Children's Videos 12-18-2019 Mediapost
Netflix Is Ad Free, but It Isn’t Brand Free 12-17-2019 NY Times
Eyeview becomes the latest ad tech casualty 12-18-2019 Digiday
Hulu’s Binge Ad Format Rolls Out With 3 Brand Partners 12-13-2019 Adweek
Amazon To Drop Dataxu From Fire TV DSP Service 12-13-2019 AdExchanger
TV Maker Vizio Is Building an Ad Business of Its Own 12-13-2019 WSJ
Hulu launches its viewer-friendly ‘binge watch ads’ 12-12-2019 TechCrunch
SpotX to Monetize CTV Ad Inventory for TiVo 12-11-2019 Multichannel News
Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV Buys 12-12-2019 Mediapost
Pausing Your Show? New AT&T Ads Will Start to Roll 12-10-2019 Variety
IAB Video Streaming Report: Higher Ad Revenue Growth For OTT Platforms, 'Walled Garden' Concerns 12-10-2019 Mediapost
‘Ridiculously expensive’: Confessions of an ad buyer on addressable TV ads 12-06-2019 Digiday
TV Industry Suffers Steepest Drop in Ad Sales Since Recession 12-09-2019 Bloomberg
A Look Into Why Joe Biden’s Campaign Is Investing in OTT This Election Cycle 11-27-2019 Adweek
Disney's Hulu Posts Nearly $700M In 2019 Ad Revenue, $1.3B In Subscriber Revenue 11-26-2019 Mediapost
‘Hard to figure out the best route’: Ad buyers wrestle with how to buy connected TV ads 11-25-2019 Digiday
Fox Sells Out Super Bowl In-Game Inventory, Fastest Market in 9 Years 11-25-2019 Adweek
YouTube is working to bring advertising to edgier content as demonetization woes grow 11-21-2019 The Verge
YouTube Integrates Nielsen TV Data Into Google Reach Planner 11-21-2019 Mediapost
eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline 11-13-2019 Mediapost
Streaming Services Amp Up National TV Ad Spending 11-12-2019 Mediapost
Connected TV advertising to hit $7 billion this year 11-05-2019 AdAge
Comcast Cable Rebrands Spotlight Ad Unit as Effectv 11-05-2019 B&C
Apple Boosts Apple TV+ Marketing Pre-Launch, Disney+ Ups Spend 11-01-2019 Mediapost
Inside Facebook’s bid to woo TV advertisers 11-01-2019 Digiday
NBC is leaning toward making its Peacock streaming service free to everyone 11-01-2019 CNBC
Hostilities Rise Inside G/O Media Over Autoplay Video Ads and Politics 10-30-2019 WSJ
Nexstar, Largest U.S. TV Station Owner, Will Back Off TV Ratings for Ad Deals 10-28-2019 Variety
IAB: video driving all-time high in digital ad spend 10-21-2019 The Drum
Roku is buying ad tech company Dataxu in $150 million deal 10-22-2019 CNBC
Premion Using Comscore to Measure OTT Ads 10-21-2019 B&C
AT&T's Xandr Acquires Clypd 10-18-2019 Mediapost
Survey: Advanced TV Ad Budgets Forecast To Rise 10-10-2019 Mediapost
OpenAP Rolls Out Linear and Digital Marketplace as Part of New Iteration 10-08-2019 Adweek
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