Connected TV Advertising Summit - VIRTUAL EVENT - leaderboard 7-7-20

News for 'Advertising'

Title Date Source
Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom 06-30-2020 Adweek
Digital leaders weigh in on NewFronts hits, misses and trends 06-26-2020 AdAge
Post-Merger, Rubicon Project and Telaria Rebrand as Magnite 06-30-2020 Adweek
TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads 06-25-2020 TechCrunch
Hulu announces a new offer-focused ad format called GatewayGo 06-22-2020 TechCrunch
eMarketer Revises 2020-21 Upfront Down 32% To $14.78B 06-17-2020 Mediapost
NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing 06-17-2020 Tubefilter
YouTube Announces New ‘Storefront’ Video Format With A Twist On DR 06-18-2020 AdExchanger
Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform 06-16-2020 AdExchanger
Spotify Brings Video Ads to Its Ad Studio Self-Serve Platform 06-17-2020 Adweek
Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace 06-10-2020 WSJ
More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy 06-09-2020 Mediapost
Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers 06-08-2020 NY Times
YouTube Provides Rare, Robust Window Into Monetization Guidelines For Creators 06-05-2020 Tubefilter
Amazon pursues ties with Disney and other publishers in connected TV 06-03-2020 AdAge
Disney Wants Advertisers to Buy Hulu, TV Networks Together 06-05-2020 Variety
Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels 06-04-2020 Mediapost
Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders 06-02-2020 Digiday
AVOD Acquisitions Could Spur Advanced Advertising 06-01-2020 Multichannel News
YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles 06-01-2020 WSJ
Madison Avenue Wants Heavy Ad Rate Cuts. TV Networks Are Trying to Resist 06-01-2020 Variety
Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted 05-29-2020 WSJ
U.S. TV Advertising To Drop 12% In 2020: Analyst 05-26-2020 Mediapost
Quibi's upfront ad deals keep brands committed during coronavirus chaos 05-14-2020 AdAge
YouTube’s Virtual 2020 Brandcast Will Deliver Personalized Pitches in 5 Categories 05-14-2020 Variety
Snap and TikTok Join Postponed NewFronts Lineup as IAB Sets New Schedule 05-14-2020 Adweek
SpotX Providing Programmatic for Pluto TV in Latin America 05-13-2020 B&C
ViacomCBS, Scripps Join Advanced Smart TV Group Project OAR 05-11-2020 Mediapost
Facebook Adds Full Targeting Capabilities For Guaranteed Video Buys 05-09-2020 AdExchanger
Roku: Streaming spiked in Q1 but lack of sports tempered growth for OTT-TV services 05-07-2020 Light Reading
WarnerMedia Prepares for Joint ‘Flexible’ Upfront Marketplace Alongside Xandr 05-06-2020 Adweek
New YouTube features to help you navigate the streaming boom 05-07-2020 Google Ads blog
Verizon taps Ampersand, a classic cable ad giant, to bring brands into digital channels 05-05-2020 AdAge
ViacomCBS To Hold Two-Day Virtual Upfront 05-05-2020 Mediapost
TV Ad Sales Execs Worry the Biggest Covid-19 Revenue Losses Are Still to Come 05-01-2020 Adweek
AT&T combines WarnerMedia and Xandr 04-30-2020 AdAge
AMC Networks Starts AVOD Push by Featuring Shows Like The Walking Dead Free on Pluto TV 04-30-2020 Adweek
FreeWheel expands deal with White Ops as fraudsters turn their attention to CTV, OTT 04-29-2020 AdAge
YouTube Q1 Revenue Climbs 33% to $4 Billion, Parent Alphabet Saw Big Ad Sales Slowdown in March 04-28-2020 Variety
Ogury Launches Interactive Ad Format Video Chooser 04-28-2020 ExchangeWire
Q1 2020 Proves Streaming Is Essential To Consumers And To The Future Of Media Companies 04-27-2020 Forrester
MediaMath Partners with TVSquared to Deliver CTV Attribution 04-22-2020 Press release
Facebook challenges Zoom with Messenger Rooms, lures e-commerce advertisers with live IGTV 04-24-2020 AdAge
Advertisers Can Now Buy the First Commercial Users See on Snapchat Shows 04-27-2020 Adweek
Buyers Expect Staggered Upfronts Marketplace as TV Ad Forecast Remains Murky 04-22-2020 Adweek
eMarketer: Digital Video Will Take A Hit In The US But Could Still Grow Through The Crisis 04-20-2020 AdExchanger
High-Flying Digital Video Ad Market Crashes, Second Half Now Projected To Decline 5.2% 04-17-2020 Mediapost
Giving Fraudsters the Cold Shoulder: Inside the Largest Connected TV Bot Attack 04-16-2020 White Ops
FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time 04-15-2020 Adweek
Coronavirus Ad Revenue Impact: Sell-Side 04-15-2020 IAB
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