LTN - Leaderboard - 5-10-21

News for 'Advertising'

Title Date Source
DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers 07-29-2021 Mediapost
Big Upfront Deals Could Squeeze Programmatic Inventory 07-27-2021 AdExchanger
Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total 07-26-2021 Mediapost
Google to Add New Planning Tools to Its Display & Video 360 Buy-Side Solution 07-23-2021 Adweek
US influencer spending to surpass $3 billion in 2021 07-23-2021 eMarketer
NBCUniversal adopts ad identifier to help fix problems like ad repetition 07-22-2021 AdAge
Altice's adtech firm Teads targets $5 bln valuation in U.S. IPO 07-22-2021 Reuters
AT&T scrambles to sell ad tech unit Xandr as losses mount 07-20-2021 Axios
IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers 07-20-2021 Adweek
Tinuiti to Acquire Connected TV Ad-Buying Business Bliss Point Media 07-19-2021 WSJ
Xandr and Turner Sports Team Up on Sponsorship Marketplace 07-15-2021 Adweek
Twitter discontinues Fleets as marketers show little interest in the video format 07-14-2021 AdAge
Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics 07-16-2021 Mediapost
Maker's Mark Partners on Weekly Talk Show From Roku's Brand Content Studio 07-14-2021 Adweek
NBCUniversal Wraps Record Upfront, Topping $7B With Rate & Volume Gains; Peacock Books $500M 07-15-2021 Deadline
Connected TV Ad Fraud Drops Drastically as Impressions Accelerate 07-09-2021 Adweek
Roku Closes Upfront With Big Ad Gains - Double The Deals In 2020 07-12-2021 Mediapost
The Trade Desk Launches Solimar, Its Pitch For The Open Internet Vs. The Walled Gardens 07-07-2021 AdExchanger
Instagram testing ad revenue share with publishers via IGTV 06-30-2021 Axios
WarnerMedia Wraps Upfront Sales, Securing Record Revenue 06-30-2021 Adweek
ViacomCBS Sees Robust Demand In Just-Wrapped Upfront: Sports Strong, Travel, Movie Advertising Roar Back 06-29-2021 Deadline
Magnite Moving Ahead With Alternative To Third-Party Cookies 06-29-2021 AdExchanger
Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable 06-29-2021 Mediapost
Google’s Cookie Delay Is Bittersweet for Trade Desk 06-28-2021 WSJ
Magnite Cuts Staff by 6% Following SpotX Acquistion 06-28-2021 Adweek
Analysts: CTV Ad Spending To Hit $21 Billion This Year, $100 Billion By 2030 06-28-2021 Mediapost
Connected TV Ad Spend Set to Accelerate as US Continues to Adapt to Covid-19 06-25-2021 Adweek
Open AP, Xandr, Two Ad-Tech Rivals, Strike Strategic Data Alliance 06-24-2021 Variety
TV ad tech company Innovid plans going public via SPAC 06-24-2021 CNBC
Vizio Looks to Boost Software Business With IPO Cash 06-23-2021 WSJ
Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' Revenue 06-17-2021 Mediapost
Instagram’s TikTok rival, Reels, rolls out ads worldwide 06-17-2021 TechCrunch
Vevo’s CTV Business Is Singing As Video Consumption Moves To The TV Screen 06-17-2021 AdExchanger
Discovery exec talks about the arithmetic of a cable+streaming strategy 06-16-2021 Fierce Video
Cookieless tech test gives Procter & Gamble hope - and TV networks worries 06-17-2021 AdAge
Why Amazon Fire TV Cleared Out Third-Party DSPs - And What That Means For Programmatic 06-16-2021 AdExchanger
Inside Twitch's hot tub streams and advertising dreams 06-16-2021 AdAge
Disney's Chapek: No Plans To Offer Disney+ Ad-Supported Option 06-15-2021 Mediapost
NBCU CEO Calls Upfront 'Strongest' In Its History 06-14-2021 Mediapost
Disney Finishes Upfront Negotiations, Landing Double-Digit CPM Increases 06-14-2021 Adweek
YouTube to ban some ad verticals from buying masthead ads 06-14-2021 Axios
Global Ad Growth Consensus Lifted To 10.6% In 2021, 8.2% In 2022 06-14-2021 Mediapost
AVOD/Connected TV Ascendancy May Save Traditional TV 06-10-2021 Mediapost
Pluto TV Ad Revenue to Exceed $1B in 2022, Says ViacomCBS CEO 06-07-2021 The Hollywood Reporter
Paramount+ $5-a-month Essential plan launches today. Here’s what you need to know 06-07-2021 TechHive
HBO Max's Andy Forssell Says Ad-Supported Streaming Could Help Push TV Universe Past 100 Million Homes 06-04-2021 Next TV
We Spent a Day Watching HBO Max With Ads-and Here’s What We Found 06-03-2021 Adweek
Paramount+ will launch a $4.99 monthly ad-supported subscription 06-03-2021 TechCrunch
HBO Max With Ads Launches: What’s Different in the $10 Monthly Plan 06-02-2021 Variety
Glewed TV Adopts Xandr’s Monetize Ad Server To Streamline Sales Channels 06-01-2021 AdExchanger
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