Penthera leaderboard - 3-10-20

News for 'Advertising'

Title Date Source
Why streaming media owners should be laser focused on first-party data 05-05-2021 AdAge
Conde Nast Leans Into Live, Teases “HBO-Esque” Video Productions at Newfront 05-04-2021 The Hollywood Reporter
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush 05-04-2021 AdExchanger
Vizio Rolls Out Personalized Content Initiative in NewFronts Debut 05-03-2021 Adweek
How Roku’s ad sales boss Alison Levin successfully steered through the pandemic 05-03-2021 CNBC
Amazon’s Ad Business Grows 73% To $6.9B In Q1 04-29-2021 AdExchanger
Q1 Streaming Ads Grew As Global Streaming, Social Surged 04-28-2021 Mediapost
WarnerMedia plans to charge $9.99 per month for ad-supported HBO Max 04-28-2021 CNBC
OpenAP debuts new identifier to help brands target audiences across linear and digital TV 04-28-2021 AdAge
Amazon Advertising’s head of OTT measurement on achieving full-funnel ROI 04-27-2021 The Drum
Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021 04-22-2021 Press Release
IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets 04-22-2021 Mediapost
YouTube Expands Select Sponsorship Program Ahead of NewFronts 04-20-2021 Adweek
Tubi Ad Revenue Could Reach $1.7 Billion By 2025, MoffettNathanson Predicts 04-19-2021 Multichannel News
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04-19-2021 Mediapost
The Trade Desk, Magnite and Innovid Form CTV Pact 04-19-2021 Adweek
Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending 04-16-2021 Mediapost
Comcast, Charter Piloting New FreeWheel Addressable Cross-Platform Technology 04-14-2021 B&C
TikTok Previews Coming Ad and Product Display Options 04-13-2021 Social Media Today
It’s Upfront Plus as More Commercials Come to SVOD 04-12-2021 Next TV
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited 04-09-2021 Mediapost
Shift To Streaming Drove Premium Video CPM Pricing Up 04-08-2021 AdExchanger
OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022 04-06-2021 Mediapost
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement? 04-05-2021 Mediapost
Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform 04-06-2021 Digiday
Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue 03-31-2021 Adweek
Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start 04-01-2021 Mediapost
Comcast Partners With Innovid To Automate Digital And Linear Campaigns 03-31-2021 AdExchanger
Vevo Ads Available to Buyers on FreeWheel’s Strata Platform 03-30-2021 B&C
Brands shouldn’t be stymied by connected TV ad fraud 03-29-2021 AdAge
For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads 03-29-2021 Mediapost
Converged TV At The Tipping Point, With FuboTV’s Diana Horowitz 03-26-2021 AdExchanger
Advertising Spend Expected to Trickle Back to TV as Consumers Embrace Streaming 03-25-2021 Adweek
Fox Strikes Ad-Tech Deal With Comcast’s FreeWheel 03-25-2021 Variety
TV Maker Vizio Goes Public as Company Sets Sights on Ads and Software 03-25-2021 WSJ
‘We’re Unifying into an Omnichannel Ad Platform’: Mediaocean’s Aaron Goldman 03-22-2021
How TikTok is revamping its ad business ahead of Apple's new privacy rules 03-19-2021 AdAge
Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In. 03-22-2021 AdExchanger
Vizio is best known for bargain TVs, but wants IPO investors to focus on its high-growth ads business instead 03-20-2021 CNBC
Nickelodeon Broadens Upfront Focus from Linear-Only to Streaming-Fueled ‘Multiverse’ 03-18-2021 Adweek
What NFL’s streaming future could mean for brands 03-19-2021 AdAge
NBCUniversal Will Seek Primetime TV Rates for Streaming Peacock Ads 03-18-2021 Variety
SVOD brand integrations increasingly key to reaching holistic audiences: Nielsen 03-16-2021 AdAge
Amazon, TikTok, Roku Among 2 Dozen Presenters Set for IAB’s 2021 NewFronts 03-18-2021 Adweek
CTV Ads Make Viewers More Likely To Buy, Survey Finds 03-16-2021 B&C
Ad-Supported HBO Max Tier Set For June Debut 03-12-2021 Adweek
TV Networks Are Building Internal Ad Tech as They Dive Deeper Into Streaming 03-10-2021 Adweek
Comcast Advertising Taps Midha For New Chief Growth Officer Post 03-10-2021 Mediapost
Advertisers’ linear TV ad dollars don’t carry as much clout as networks angle to shift money to streaming, digital 03-08-2021 Digiday
DoubleVerify Detects New Ad Fraud Scheme On Connected TV Devices That’s Costing Advertisers Millions 03-04-2021 Forbes
« Previous | Next »