Extreme Reach - leaderboard - 3-1-21

News for 'Advertising'

Title Date Source
Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform 03-01-2021 Adweek
Roku-Nielsen alliance a win for both companies 03-01-2021 nScreenMedia
NBCU Expands Addressable Offerings Through Charter Partnership 02-25-2021 Adweek
TheViewPoint and Undertone Interactive CTV Partnership 02-25-2021 TheViewPoint
Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services 02-23-2021 AdExchanger
NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals 02-23-2021 Mediapost
SpotX Named SSP for Redbox Ad-Supported Streaming Content 02-23-2021 B&C
MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation 02-22-2021 Mediapost
The Trade Desk's fourth-quarter earnings boosted by political ad spending and shift to CTV 02-18-2021 AdAge
How CTV Audience Data Is Changing Ad Funded Streaming Forever 02-18-2021 AdExchanger
TikTok’s U.S. Ad Business Grew 500% In 2020, It Says 02-16-2021 Tubefilter
3 Things Performance and DTC Brands Should Know Before Investing In TV Streaming 02-11-2021 AdExchanger
To Grow Its Ad Business, LG Taps SpotX as Primary SSP 02-11-2021 Adweek
YouTube earns accreditation for protecting advertisers from unsuitable videos 02-09-2021 Reuters
Fox Corp. Aims to Make Free Streamer Tubi a ‘Billion-Dollar Business’ 02-09-2021 Adweek
Super Bowl 2021 Ads: Here Are the Most-Watched Spots on YouTube 02-08-2021 Variety
Measurement, Transparency And Accountability Are Big Themes in CTV This Year 02-08-2021 AdExchanger
Ad tech company Magnite is buying SpotX in play to deepen its strength in streaming ads 02-05-2021 CNBC
Roku Expects Users to Stream Super Bowl 02-04-2021 Next TV
FuboTV Is The First CTV Platform To Join Unified ID 2.0 02-04-2021 AdExchanger
Univision joins Project OAR to help evolve Spanish-language addressable TV strategies 02-02-2021 AdAge
WPP, TikTok Announce Global Agency Partnership Wrapped In Data 02-01-2021 Mediapost
A+E Networks Pushes Dramatic Upfront Shift From Demos to Total Audience Metrics 02-01-2021 Adweek
HBO Max To Offer Cheaper, Ad-Supported Subscription In Q2 01-29-2021 Tubefilter
Roku’s Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals 01-20-2021 Variety
Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use 01-19-2021 Mediapost
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter 01-15-2021 Adweek
Innovid, DoubleVerify score new ad measurement accreditations from MRC 01-14-2021 Fierce Video
Why B2B marketers are plugging into connected TV 01-11-2021 The Drum
Programmatic CTV Ads Hit $6.73 Billion In 2020 01-14-2021 Mediapost
iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact 01-14-2021 AdExchanger
OpenAP Adds Technology to Further Automate TV Ad Sales 01-11-2021 WSJ
It’s All About Context: Why Ad Dollars Aren’t Following The Viewers Flocking To CTV 01-11-2021 AdExchanger
FreeWheel, Tegna Extend Automated Transactions Partnership 01-08-2021 Mediapost
Does the Growth of Connected TV Spell Trouble for Ad Tech? 12-23-2020 Adweek
‘Hard to find any impressions’: Media companies’ streaming inventory sold out early this fourth quarter 12-21-2020 Digiday
Connected TV Trends to Accelerate in 2021 12-21-2020 Next TV
FreeWheel Buying Beeswax To Boost Ad Demand 12-17-2020 Beet.tv
Beachfront, SeaChange Enable Programmatic for Cable Operators 12-14-2020 Next TV
Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network's 12-11-2020 Mediapost
Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace 12-08-2020 Mediapost
IAB looks to lure TV networks to the NewFronts 12-10-2020 AdAge
NBCUniversal Opens Up More Inventory to Local Advertisers 12-10-2020 Adweek
Redbox Adds AVOD Component to Free Streaming Platform 12-08-2020 Next TV
Hulu Vet Jim Keller Tapped To Lead Ad Sales For Upcoming Discovery+ Streaming Hub 12-07-2020 Tubefilter
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video 12-03-2020 Mediapost
Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences 12-02-2020 Mediapost
Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising 12-02-2020 Mediapost
Amazon’s sellers are becoming sold on its connected TV ads 11-24-2020 The Drum
As Ad Dollars Flow into CTV, Brand Safety Considerations Follow 11-20-2020 Adweek
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