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News for 'Advertising'

Title Date Source
YouTube's Trampled Foes Plot Antitrust Revenge 07-15-2019 Bloomberg
Will Netflix Cave In to the Advertising Opportunity? Wall Street Sees Potential for $1 Billion Yearly Windfall 06-28-2019 Variety
Targeted Video Ads Jump 48% In 1st Quarter: Freewheel 06-27-2019 B&C
Global AVOD Revenue to Reach $56 Billion by 2024 06-27-2019 Multichannel News
LiveRamp’s $150 Million Data Plus Math Deal Shows the Changing Demands of Television Ads 06-26-2019 Adweek
SpotX Inventory Integrated Into Mediaocean Software 06-25-2019 B&C
‘Siphoning off the crap’: Agencies prioritize buying premium content directly on YouTube 06-24-2019 Digiday
Quibi Has Already Booked $100 Million in Ad Sales, Jeffrey Katzenberg and Meg Whitman Say 06-19-2019 Variety
Following WarnerMedia’s Exit, OpenAP Sets Advanced TV Partnership With NCC Media 06-18-2019 Adweek
At Cannes, Comcast urges TV industry to expand addressable advertising 06-18-2019 AdAge
Forecast: Nonlinear TV Ads To Grow 22% In 2019 06-17-2019 Mediapost
Fox Joins Project OAR Consortium to Bolster Addressable TV Standards 06-13-2019 Adweek
What Would It Take for Marketers to Leave YouTube? Nothing Short of a Mass Exodus 06-12-2019 Adweek
As Madison Avenue Rushes to TV, Hulu Works For Its Cut of the Action 06-10-2019 Variety
Xandr unveils updated buy-side platform as AT&T braces for streaming race 06-10-2019 The Drum
D2C Advertisers See Sharply Higher TV Ad Spending 06-10-2019 Mediapost
Hulu Says 70% of Its 82 Million Viewers Are on Ad-Supported Plan 05-31-2019 Variety
Data-Enabled TV Buying Rises, Despite Concerns 05-30-2019 Mediapost
Amazon buys part of ad tech company Sizmek 05-31-2019 CNBC
Jeep's Record-Breaking Video Will Air On Broadcast 05-25-2019 Mediapost
Click-Through Rates Of Video In-App Ads Soar 05-22-2019 Mediapost
Here’s What Ad Buyers Really Thought About Upfronts Week 2019 05-23-2019 Adweek
WarnerMedia Pitches Data-Driven, ‘Smarter’ Ad Approach at Upfront 05-15-2019 Adweek
Hulu CEO Randy Freer explains why Hulu never promoted its ad-free version 05-13-2019 Recode
TV networks emerge as obstacles on YouTube's hunt for ads 05-13-2019 Reuters
As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet 05-13-2019 NY Times
Rita Ferro Previews Her First Combined Disney Upfront 05-08-2019 Adweek
As Digital Media Cuts Costs, Hulu and YouTube Take Spotlight at NewFronts 05-06-2019 The Hollywood Reporter
US digital advertising exceeded $100B in 2018 (IAB report) 05-07-2019 TechCrunch
At Brandcast, YouTube Announces Creator-Driven Original Projects Starring Markiplier, Dude Perfect, Claire Wineland 05-02-2019 Tubefilter
Vice NewFront Promotes Brand Safety, Metrics And Site Redesign 05-02-2019 Mediapost
Jeffrey Katzenberg’s Quibi is looking to score big ad dollars 05-01-2019 Digiday
Hulu unveils binge ad format in quest to prioritize ‘non-traditional’ ad model 05-01-2019 The Drum
Roku Veterans Launching CTV Ad Network 04-30-2019 Mediapost
WarnerMedia Pulls Out of OpenAP Audience Targeting Platform. Other Companies Remain ‘Committed’ 04-20-2019 Adweek
Philo Taps SpotX For Programmatic Monetization 04-18-2019 Mediapost
Fox, Discovery Using SpotX, Clypd Combo for Cross Platform 04-11-2019 B&C
The next front of the streaming wars is the battle for ad-supported programming 04-09-2019 Digiday
Viacom’s Pluto TV Inks BBC Studios Deal for 700 Hours of Content, Including Classic ‘Doctor Who’ Episodes 04-08-2019 Variety
Google surprises Android TV owners with unwanted advertisements 04-06-2019 Engadget
‘It was always a problematic child’: What went wrong for Sizmek 04-01-2019 Digiday
Direct Video Ad Deals Soar 03-28-2019 Mediapost
Sony Sells Stake in Crackle, Launches Joint Venture With Chicken Soup for the Soul 03-28-2019 Variety
Most Advertisers Have Returned To YouTube After Pedophile Scandal, Google Exec Says 03-26-2019 Tubefilter
A+E Network Offers Small, Medium Marketers Audience-Based Targeting 03-27-2019 Mediapost
YouTube is targeting TV advertisers with this year’s upfront pitch 03-26-2019 Digiday
Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying 03-26-2019 Multichannel News
AT&T Pushes Xandr Ad Products in Viacom Carriage Talks 03-25-2019 WSJ
Amazon to Launch Mobile Ads, in a Threat to Google and Facebook 03-21-2019 Bloomberg
Hulu’s Price Cut Will Boost Ad Revenues 03-17-2019 eMarketer
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