Nielsen is taking a big step today to close one of its biggest TV ratings measurement gaps: its inability to accurately account for out-of-home viewing in public places like sports bars, gyms and hotels.
In April, the company is launching a new national television out-of-home measurement service using its portable people meter, or PPM, technology and panelists. Clients who subscribe to Nielsen's new service will receive ratings estimates (including C3 and C7) that combine in-home viewing—which is based on the company's national TV ratings panel—with this out-of-home viewing using its PPM panels.
Nielsen said the service—which will provide ratings for live through live-plus-7 days of viewing—will launch in April, and contain data going back to January 2017.
