Deals
Nielsen Plans Consumer Unit Spinoff After Elliott Pressure
- Nielsen will split into two: global media and global connect
- Company completes strategic review following activist pressure
David Kenny, chief executive officer of Nielsen Holdings, is seen at Bloomberg’s Sooner Than You Think technology event in Singapore, on Sept. 5, 2019.
Photographer: Bloomberg/BloombergThis article is for subscribers only.
Nielsen Holdings Plc said it plans to spin off its business that tracks consumer preferences into a separately listed company prompted by pressure from activist investor Elliott Management Corp.
Nielsen will split into two public companies, one focusing on global media and the other on its connect business, it said in a statement Thursday. The global connect business will become a publicly traded company by way of distribution to existing Nielsen shareholders, which would be a tax-free process, according to the statement.