Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Which is good news for media buyers and sellers

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR).

Nielsen launched the DTVR metric in 2015 as a way of providing programmers and buyers with the most accurate and comprehensive TV viewing data possible. So whether on a computer or mobile device, if a viewer watches a live or time-shifted program at a national or a local level, Nielsen is able to count that viewing into the program’s standard TV ratings.

The

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