Media

Ratings bombshell: In two years, network TV demos plummeted 27 percent

NBC's 'This Is Us' (Ron Batzdorff/NBC)
January 28, 2019 04:55 PM

As younger viewers continue to abandon ad-supported television for the profligate delights of streaming, their older counterparts have shown themselves to be more averse to ad breaks than ever before. Predictably, both trends have been doing a number on the networks' stock of commercial ratings points.

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