For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company’s biggest moves in a decade.
Nielsen is adding addressable ad measurement to its national TV currency, the company said today. Its national TV panel of 100,000 people will expand to include 55 million smart TV and set-top box devices: DirecTV, Dish, Nielsen advanced video advertising and addressable campaigns on Vizio TVs that utilize Project
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in