VideoNuze Posts

Last Tuesday and Wednesday, June 14th and 15th was VideoNuze’s Connected TV Advertising Summit virtual. The program featured over 35 speakers on 8 different sessions, who shared their insights about the current CTV advertising business and what’s in store for the future.

Huge thanks to our Silver Partners Beachfront, Edgecast, ExtremeReach, HUMAN, IndexExchange, Innovid, Mediaocean, Pixability, Roku, Xandr and Branding Partner Future Today.

Below are the June 14th (day 1) session videos. The June 15th ( day 2) session videos are here.

CTV Innovation – What to Watch
Innovation is everywhere in the CTV and streaming market. What are some of the critical innovations in distribution, monetization and consumption? What influence are they having?

Rose McGovern – GVP, Digital Client Success & Operations, DIRECTV Advertising
Mike Richter – VP, Global Revenue Operations, TMB (Trusted Media Brands)
Michael Tuminello – VP, Strategy, Mediaocean
David Pudjunis – VP, Strategy and Programmatic Partnerships, AMC Networks
Danielle DeLauro – EVP, VAB (moderator)
 

New Opportunities in Measurement
New ways to measure and value TV audiences are proliferating. What’s unique in measuring connected TV consumption and how is the opportunity being addressed?

Jessica Hogue – GM, Measurement and Industries, Innovid
Megan Matlock – AVP, Media Strategy, AT&T
Brian West – SVP, Data and Measurement Strategy, NBCUniversal
Nicole Whitesel – EVP, Advanced TV, Client Success, Publicis Media
Jon Watts – Managing Director, CIMM (moderator)
 

Transitioning from Linear TV to Streaming
The biggest trend in the TV industry is the shift in viewership from linear TV to streaming – and how ad budgets are following the eyeballs. Learn how this transition is unfolding and what it means for the future of TV and advertising.

Stacie Danzis – SVP, Digital Media Sales, A+E Networks
Travis Hockersmith – VP, Platform+, VIZIO
Christo Owen - SVP, Digital Platform Sales, Paramount Streaming
Marni Rommel – VP, Business Development, Beachfront Media
Alan Wolk – Co-founder and Lead Analyst, TV REV (moderator)
 

Exploring Connected TV’s Continued Growth
Over 80% of U.S. households have at least one connected TV, and many of two or more, making CTV’s massive reach hugely attractive to advertisers and publishers. Get all the details on CTV’s adoption and viewer dynamics from one of the industry’s leading researchers.

Bruce Leichtman – President, Leichtman Research Group (presenter)

VideoNuze’s Connected TV Advertising Summit virtual was this past Tuesday and Wednesday afternoons, featuring over 35 speakers on 8 different sessions sharing tons of great market insights.

In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss some of our takeaways from the conference, including specific reasons speakers are enthusiastic about CTV advertising, and also what challenges remain.

I’ll be posting all the session videos on VideoNuze.com early next week.

Separate, Colin released a new white paper, “O&O is Not Enough: Hybrid Business Models and Multi-Partner Distribution” which is available for complimentary download.  

Listen to the podcast (27 minutes, 9 seconds)

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In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss a number of topics including how FAST channels are evolving to include live content, whether there will be consolidation of video aggregators, and how complexity in the CTV value chain is being addressed.

Listen to the podcast (23 minutes, 2 seconds)

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In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I cover a range of topics including the YouTube app’s new feature enhancing viewers’ TV experience, plus new FAST channels from 60 Minutes, The Weather Channel and the BBC.

Listen to the podcast (24 minutes, 27 seconds)

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Extreme Reach’s CTO and Co-Founder Dan Brackett discusses the similarities between CTV and TV, why the execution side of advertising needs to be more unified, and a new report on CTV usage the company just released, among other topics in the interview below. Extreme Reach is a creative logistics company  streamlining the creative supply chain in TV/CTV advertising.

Hear more details from Dan at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th, on the session “Future of CTV and TV" with executives from fuboTV, Index Exchange, PHD and Samsung.

Registration is complimentary!

In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I mix up our usual format by discussing a range of topics that hit our radar this week, including data supporting SVOD’s strength, a new streaming service the NFL is planning to launch, a live-streaming commerce company called Firework which just raised $150 million, and others stories.

Listen to the podcast (25 minutes, 32 seconds)

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Beachfront’s VP, Business Development Marni Rommel discusses key CTV advertising trends in the short interview below. Marni joined Beachfront recently and describes the company’s innovations in delivering more effective ads. Marni also shares takeaways on the NewFronts, ad-supported original programs, the role of data, and more.

Hear more from Marni at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th afternoons, on the session “Transitioning from Linear TV to Streaming.” Registration is complimentary and you can win a Roku Streaming Soundbar.

In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss how SVOD services are diversifying their monetization models beyond purely subscriptions. Examples of services doing so include Disney+, Netflix, HBO Max and Curiosity Stream. We examine what’s behind these moves and the multiple benefits they deliver.

Listen to the podcast (23 minutes, 14 seconds)

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