Friday, June 17, 2022, 9:55 AM ET|Posted by Will Richmond
VideoNuze’s Connected TV Advertising Summit virtual was this past Tuesday and Wednesday afternoons, featuring over 35 speakers on 8 different sessions sharing tons of great market insights.
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss some of our takeaways from the conference, including specific reasons speakers are enthusiastic about CTV advertising, and also what challenges remain.
I’ll be posting all the session videos on VideoNuze.com early next week.
Separate, Colin released a new white paper, “O&O is Not Enough: Hybrid Business Models and Multi-Partner Distribution” which is available for complimentary download.
Listen to the podcast (27 minutes, 9 seconds)