Posts for 'Revry'

The following video was recorded at VideoNuze’s fourth annual Connected TV Advertising Summit virtual on June 8, 2023.

How Innovation is Driving the Value of Content and Advertising in CTV
Innovation is everywhere in the CTV and streaming market, creating better viewer experiences and more value for content providers. What does the near-term roadmap look like, where are resources being focused, what key challenges are being addressed, and most important, what does all of this mean the CTV market will look like in 2-3 years? Join a high-impact discussion by experts who chart out CTV’s innovative future.

Michael Nagle - GM of Streaming, USA Today and USA Today Sports
Jackie Swansburg Paulino - Chief Product Officer, Pixability
Damian Pelliccione - CEO and Co-Founder, Revry
Nyma Quidwai - VP, Client Services and Inventory Partnerships, VIZIO Ads
Christy Tanner - Partner-in-Residence, The Nunatak Group and former EVP, CBS Interactive (moderator)

I attended the 2023 IAB NewFronts earlier this week and today on Inside the Stream we discuss my 5 key takeaways. These include 1) connected TV as the dominant throughline in all the presentations, 2) an early shift in messaging around how CTV campaigns should move to more full/lower-funnel KPIs, 3) whether the overwhelming volume and pure free, ad-supported nature of FASTs should be concerning, 4) how CTV platform/glass ownership will be a critical competitive differentiator going forward, and 5) why, of the 14 presentations that I attended, three companies’ presentations stood out in particular.  

Listen to the podcast to learn more (44 minutes, 51 seconds)

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