I'm pleased to present the 261st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we return to the topic of TV Everywhere, which we've discussed on previous episodes. While TV Everywhere's challenges are well-understood, this week Comcast released encouraging adoption data, which we dig into.
Comcast also announced it now offers over 70 linear networks via TVE, in addition to on-demand choices. Related, NBC said this week that it will offer authenticated access to its linear feed via its app, but only in its O&O markets. Colin notes that's a very different approach than CBS is using for linear, which is only available via its All-Access service that costs $5.99/month.
Aside from improved content for TVE, Colin and I also observe that monetization is also improving, with technology providers BlackArrow and This Technology, as examples, recently sharing product updates on dynamic ad insertion (here and here).
Listen in to learn more!
Ad tech provider This Technology has been awarded a patent covering key dynamic ad insertion (DAI) functionality, the company has announced. The patent relates to "identifying dynamic ad inventory and defining attributes like ownership, length and interactivity, which are all critical requirements for targeted advertising delivery."
That's a mouthful, and fortunately I spoke to This Technology's CEO Jeff Sherwin last week, who provided a plain-English explanation of why this is important.
Topics: This Technology
Once again demonstrating the rapidly blurring lines between online video and TV on-demand, ad tech provider BlackArrow has announced that it will be powering dynamic ad insertion (DAI) in on demand content viewed on connected and mobile devices by Time Warner Cable subscribers. BlackArrow has already supporting DAI for TWC in traditional set-top box VOD and linear streams over IP.