VideoNuze Podcast #261 - TV Everywhere Advances, Linear TV Comes OnlineFriday, February 20, 2015, 10:11 AM ET|Posted by Will Richmond
I'm pleased to present the 261st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we return to the topic of TV Everywhere, which we've discussed on previous episodes. While TV Everywhere's challenges are well-understood, this week Comcast released encouraging adoption data, which we dig into.
Comcast also announced it now offers over 70 linear networks via TVE, in addition to on-demand choices. Related, NBC said this week that it will offer authenticated access to its linear feed via its app, but only in its O&O markets. Colin notes that's a very different approach than CBS is using for linear, which is only available via its All-Access service that costs $5.99/month.
Aside from improved content for TVE, Colin and I also observe that monetization is also improving, with technology providers BlackArrow and This Technology, as examples, recently sharing product updates on dynamic ad insertion (here and here).
Listen in to learn more!
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Categories: Advertising, Cable TV Operators, Podcasts, TV Everywhere
Topics: BlackArrow, CBS, Comcast, NBC, Podcast, This Technology, TV Everywhere