VideoNuze Posts

Today, I'm pleased to introduce Howard Homonoff as the newest VideoNuze contributor. Howard is Principal/Managing Director of Homonoff Media Group LLC, a management consulting firm focused on traditional and digital media content distribution, social media analytics and regulatory strategy. He is a frequent industry speaker and producer/host of Media Reporter, starting soon on cable systems throughout New York City.


Here Are Aereo's Legal, Policy and Business Paths Forward
By Howard Homonoff

If you're an Aereo follower, then no doubt you're aware of the ruling by the U.S. Court of Appeals for the Second Circuit in favor of the company in the WNET v. Aereo case.  So now that the court has spoken, we can all be happy to have that legal stuff out of the way, right? Well…sorry, but at best, we’re at the end of the beginning (and maybe not even that) of the legal, policy and business confusion surrounding Aereo and its implications.  Having seen the music business lowered as a canary into the mine of digital content disputes years ago, we should be prepared for a long, complex, multi-jurisdictional battle on these issues.  

So what might we expect now in the post-2d Circuit environment? Let’s look at this through the 3 key venues where this will play out: the courts, the policy arena, and the negotiating table:

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At the NABShow last week, NeuLion and Deluxe Digital Distribution announced a partnership creating the "NeuLion TVE Platform with Deluxe OnDemand" which enables customers to deliver branded online movie stores. Targeted customers include retailers, service providers and content owners who can tap into Deluxe's catalog of 50K movie and TV show titles.

At NABShow I did a video interview with Chris Wagner, NeuLion's EVP and co-founder, who explains the deal and its potential.

Watch the video

Advertisers and agencies are funneling more money into online video advertising, and they’re taking more money from TV and online display ad budgets to make it happen, according to the latest “2013 Video: State of the Industry” report from Adap.tv and Digiday.
 
The Q1 2013 report, surveying 759 advertising and digital media professionals, shows 72% of video buyers increased spending for online video ads over the preceding 12 months, spending an average of 53% more on the category. That’s more than double the average 20% spending increase recorded over the previous 12-month period. The spending increases are a sign of momentum with the report saying, "Those for whom online video is a marketing staple are ‘doubling down’ on the medium."

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I'm pleased to present the 175th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Colin and I attended NABShow 2013 in Las Vegas, where we had a booth and recorded 20+ video interviews with industry executives, which we'll post over the next couple of weeks.

Through the interviews and other on-site discussion, we came away with a number of observations, which we share today. We focus specifically on the trend toward live event / live linear streaming, what's coming up with HEVC encoding and whether 4K TV will fly. All of these were omnipresent topics/questions at NABShow.

Listen in to learn more!

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Video ad tech providers FreeWheel and Mixpo have collaborated with Discovery Communications to deliver the first VPAID 2.0-enabled video ad campaign across desktop and mobile. The interactive in-stream ads are running on Discovery's Animal Planet online and mobile properties.

VPAID 2.0 is an IAB standard that defines a common interface between video players and ad units, enabling in-stream interactivity. It obviates the need for advertisers to create custom code in order for an interactive campaign to work across multiple video players. As a result, interactive campaigns can be deployed across desktop and mobile far quicker and more cost-effectively, while using common ad serving/decisioning. (Mixpo created a short video explaining all this). 

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Adobe Primetime (formerly "Project Primetime") has officially launched in general availability. Adobe Primetime is positioned as a full video publishing and monetization platform that includes publishing, player, DRM, advertising and analytics components for use by both content providers and pay-TV operators across multiple screens. At the NABShow this week I interviewed Ashley Still, director of product management for Adobe Primetime, who explained its key benefits (see video below).

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At NABShow this year, my weekly podcast partner Colin Dixon from nScreenMedia and I are doing a series of video interviews with industry executives, which I'll be posting over the next couple of weeks. Kicking off our series today I'm pleased to share Colin's interview with Jay Fulcher, CEO of Ooyala.

In the interview, Jay talks at length about several of Ooyala's recent innovations including Hook, which is a mobile video playback app for Android; XTV Connect, an Airplay-like feature bridging mobile video to connected TVs; and Ooyala Discovery Guide, which allows content providers to "assemble" a personalized viewing experience. VideoNuze recently covered them here.

Watch the interview

Forrester has updated its forecast for the real-time bidding (RTB) segment of the online video advertising market, calling for a 71% increase in 2013 spending to $686M and another 66% increase in 2014 to $1.14 billion (see chart below). Forrester sees the increase in RTB spending accounting for 44% of the overall growth in online video advertising between 2012 and 2014. The forecast is part of a commissioned report for SpotXchange, available here.

Forrester points to 4 drivers of RTB's rapid growth: more diverse pricing mechanisms that will increase RTB's appeal, especially for premium publishers; greater acceptance of RTB for mid-flight optimization; media buyers' desire to compliment traditional reach and frequency campaigns with targeted, engagement-oriented RTB campaigns; and automated RTB buying (and programmatic in general) that will reduce friction in the complicated online video market.

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