VideoNuze Posts

I'm pleased to present the 165th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week I first share some reflections from spending 2 days at the NATPE conference earlier this week, focusing on content creators' attitudes toward online video.

That's a segue into discussing "binge-viewing," which will get a lot more visibility starting today, as Netflix releases all 13 episodes of its high-profile original series "House of Cards" (I watched the first 5 minutes of Chapter 1 this morning, and I'm hooked already). We discuss how binge-viewing is changing viewers' expectations and influencing content creators. For more about the pros and cons of Netflix's binge-viewing  strategy, see my prior analysis here.

Next we talk about eyeIO, and its THX certification announced yesterday. Colin provides a layman's explanation, that augments his post yesterday, of why this is so important along with the context of H.264 and the new H.265 standard just approved by the ITU. We also review the benefits to content providers and viewers.  

Click here to listen to the podcast (19 minutes, 36 seconds)

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If you've been watching streaming video for as many years as I have, then no doubt you agree that one of the most remarkable changes has been the quality of video delivered. It wasn't that long ago when postage stamp sized windows with audio and video out of synch were the norm, whereas today, we can watch on big screen TVs, with buffering a random occurrence.

But the quality bar is getting even higher as this morning eyeIO ("I-I-O"), an early stage video processing technology company, is announcing it has been awarded THX certification for digital cinema HD video quality, a first for an online video encoder. The certification program objectively tests picture quality using 46 data points in 6 categories that were developed by the major Hollywood studios. A score over 90, on a scale of 100, is viewed as "THX Excellent Quality." eyeIO achieved a score of 95.528 for its H.264 first-generation encoder, when streaming at a rate of 5.8 mbps.

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Anyone working in or around the video ad tech space knows how incredibly crowded and well-funded it is. So, when a couple of weeks ago I noticed that a company I was only mildly familiar with, Altitude Digital, announced it had raised $5 million, I was intrigued. While not a blockbuster-sized round, financings of this size signal that the investors, after having done their customary due diligence, see some "white space" still available to operate in.  To learn more, I recently spoke to Devin Yeager, Altitude's COO, and Joe Salvador, VP of Video Operations.

Denver-based Altitude started up about 4 years ago as a display ad rep firm, but 2 years ago began building its own technology. More recently, Altitude has expanded into video, creating a new division called Visualtising. As a whole, the company is now processing about 12 billion display and video ad impressions per month. Altitude currently has 20 employees and is looking to double in size this year. It was also #54 ranked on Inc. 5000 list last year. Expanding Visualtising is the main purpose of the new financing.

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Beachfront Media has announced that its Beachfront Builder video application development platform now supports connected TVs from LG and Samsung, along with connected TV devices such as Roku and most Google TV products. In addition to these devices, apps built using Beachfront Builder also run natively in iOS devices, Android phones/tablets, HTML5/Web and Windows 8. Beachfront apps also include analytics and monetization in the form of video pre-rolls.

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Today I'm pleased to share a contributed post from Alan Wolk. Alan is Global Lead Analyst at KIT digital. He frequently speaks about the television industry in general and second screen interactions in particular, both at conferences and to anyone who'll listen. Recently named as one of the "Top 20 Thinkers In Social TV and Second Screen" Wolk is one of the main architects behind the award-winning KIT Social Program Guide and writes about the television industry at the Toad Stool blog. You can find him on Twitter at @awolk

If you are interested in contributing to VideoNuze, please contact me!

Social Recommendations: No Surprises There
by Alan Wolk

There’s a firmly held belief in the world of social TV and social media that our social graphs-- the people we are friends with on Facebook and Twitter and other social networks-- are the best source of recommendations for anything from restaurants to movies to TV shows. (Witness this week’s Facebook Graph Search announcement.)

I’m here to suggest that may not be the case, particularly in regards to television.

Let’s take Facebook, the most personal of the social networks. While it is considered good form by many on Twitter and LinkedIin to connect with relative strangers, our Facebook friends are generally people we know in real life.

Or knew.

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I'm pleased to present the 164th edition of the VideoNuze podcast with my weekly partner Colin Dixon, now heading his own firm nScreenMedia. This week we dig into Netflix's Q4 results, which were reported this week. As I wrote yesterday, Q4 was certainly the best quarter Netflix has had in a couple of years, and it's encouraging to see the company getting back on track. It is still quite early in understanding how the overall streaming market will shape up and what Netflix's adoption will be.

In the discussion, we explore key questions around the company's growth prospects, competitive landscape and international expansion. On the last topic in particular, Colin adds his observations of how Netflix is doing in certain international markets where he been doing research and traveling.

Click here to listen to the podcast (26 minutes, 44 seconds)

Click here for previous podcasts

The VideoNuze podcast is available in iTunes...subscribe today!

Netflix reported its Q4 '12 results late yesterday, adding 2.05 million domestic streaming subscribers, 1.81 million international streaming subscribers and losing 380K domestic DVD subscribers. All of these numbers were slightly better than the high end of the guidance range that Netflix provided with its Q3 report back on Oct. 23rd. Netflix also reported an $8 million quarterly profit globally, compared to its forecasted range of a loss of $13 million to a profit of $2 million.

Predictably - and just as happened a year ago when Netflix reported a relatively strong Q4 '11 - this morning's headlines are touting the company's turnaround (a sampling of what I've seen: "A Resurgent Netflix Beats Projections, Even Its Own," "Netflix's Q4 restores company's investment luster," "Netflix Posts Surprise Profit," "Netflix smashes street expectations," etc.). Investors are even giddier, sending Netflix's shares up more than 44% this morning.

To be fair, after the horrendous period beginning in mid-2011, with the ill-fated Qwikster and aggressive rate increase decisions, the Q4 results are quite heartening. Domestic streaming subscriber additions were at their best level since the heady days of Q1 '11. DVD subscription losses slowed to their lowest level since the losses began following Qwikster. And international turned in its best quarter of subscriber acquisitions to date. Management also said that churn is improving and international payment issues are being resolved.

Nonetheless, and at the risk of sounding like the "skunk at the picnic," I think there are still some key open questions for the company, which I would generally put into 3 buckets:

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Conviva, whose software preemptively optimizes video streams on multiple platforms, has renewed and expanded its existing deal with HBO for another 6 years. Conviva's original deal with HBO dates to May, 2011. Conviva has been supporting HBO's HBO GO TV Everywhere domestic distribution, and under the new deal it will be extended to support international distribution as well. HBO's parent, Time Warner, is also an investor in Conviva.

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