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  • VideoNuze Podcast #275: Recent Data Highlights Major Changes in Video Industry

    Friday, May 29, 2015, 10:27 AM ET
    |
    Posted by Will Richmond

    I'm pleased to present the 275th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    We all know the video industry is undergoing unprecedented changes. To make things more tangible, in this week's podcast, we discuss recently released data that we believe illustrates well how different the industry and viewers' behaviors are today vs. just a few years ago.

    In particular, we highlight connected TV adoption data from Leichtman Research Group, long-form/live viewing data from FreeWheel, shifting media consumption data from GfK/IAB, and video delivery forecasts from Cisco.

    The overarching takeaway is that in the past 5 years, online video has evolved from a short-form, lower-quality, desktop-based experience to a long-form, TV-level experience that's now mainstream in the living room. As this trend gains further momentum, there are huge implications for TV networks, pay-TV operators and advertisers.

    Listen in to learn more!



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    Categories: Devices, Live Streaming, Podcasts, TV Everywhere

    Topics: Cisco, Freewheel, GfK, IAB, Leichtman Research Group, Podcast

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About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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