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Thursday, October 21, 2021

VAB’s New Stream On Report Provides 23 Case Studies Highlighting Streaming Ad Success

VAB has released a valuable new Stream On report, highlighting 23 case studies across 15 different product categories in which advertisers are using streaming video ad campaigns to achieve key performance indicators (KPIs) including incremental reach, brand favorability, ad recall, web site visits and sales.

The report is very well organized, by eight specific question topics such as “How do I use streaming to extend the reach of my video campaign beyond linear TV?” “How do I use streaming to increase my share of voice?” and “How can I use streaming to build brand love?” among others. Under each question topic there are 1-5 real world case studies.

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