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Saturday, July 31, 2021

Inside the Stream Podcast: Why Peacock’s Olympics Coverage Has Been a Big Missed Opportunity

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

Colin leads off the discussion this week, explaining why he believes that Peacock’s Olympics coverage has been a missed opportunity for the fledgling streamer. In particular, Colin notes that even for paying Peacock subscribers, marquee events are not only not available live, they are not even being made available immediately upon their conclusion (note I’m deferring to Colin on this, because as a former Boy Scout, I preemptively chose to record ALL Olympics events in YouTube TV, so I’m not watching anything on Peacock).

Colin is highlighting a crucial point - that for non-pay-TV households, which have multiplied by millions since the 2016 Rio Games, especially among younger viewers - Peacock has fallen short of its potential to meet viewers’ expectations and fully resonate. We have a spirited debate about why this has happened, and what to expect going forward.

Notwithstanding all of this, Comcast reported robust Peacock sign-ups yesterday in its Q2 ’20 earnings, up 20 million to 54 million (though still no word on how many are actually paying). It was also a strong quarter for both broadband and pay-TV. But we discuss what role pay-TV is going to play for Comcast in the wake of last week’s announcement to add Hulu with Live TV for broadband/Flex users (and my forecast that YouTube TV availability is likely just ahead).

Listen to the podcast (31 minutes, 11 seconds)

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