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Friday, April 19, 2019

Beachfront Enables VOD Monetization with Programmatic Ads

Video adtech provider Beachfront will enable pay-TV operators to monetize their set-top box video on demand (VOD) viewing with ads sourced from programmatic video ad buyers. The move effectively bridges 2 worlds that have been mainly separate - traditional pay-TV VOD and real-time, dynamic digital ad demand.

Chris Maccaro, CEO of Beachfront, told me in an interview that in talking to various pay-TV operators and TV networks, under-monetization of VOD viewership remains a pain point, with up to half of all views not monetized optimally or at all. By enabling a select group of programmatic ad buyers to access this inventory, Beachfront is creating incremental VOD revenue.

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