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Wednesday, November 20, 2019

Will Spinning Video Subscriptions Become a Thing?

We all know about the proliferation of subscription streaming services (Disney+, Apple TV+, soon Peacock, HBO Max, all in addition to Netflix, etc.). Each service is investing heavily and wants to become a core part of our video behavior, entrenching itself as an unquestioned line item on our credit card statements.

Achieving that status is nirvana because inertia is a powerful force; once achieved, a subscriber needs to not only have an ah-ah recognition moment, but then follow it up with action to drop the service (figuring out how to do alone could be too much for many - find a cancellation link, an 800 number to call, etc.). For example, ever wonder how many people don’t check their statements closely and still pay for unused AOL dial-up service years since they’ve used it? I’m guessing it would be shocking.

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Category: SVOD
Topic: Hulu

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