| Title |
Date |
Source |
Category |
| Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV |
04-19-2021 |
Mediapost |
Advertising, Broadcasters |
| TV Networks Demand Nielsen Submit to Audit in Battle Over Coronavirus Audience Counts |
04-15-2021 |
Variety |
Analytics, Broadcasters |
| Streaming Wars Send TV News Outlets Searching For New Screens |
04-01-2021 |
Variety |
Broadcasters |
| How NBC News is making ‘many millions’ of dollars on YouTube after adjusting its strategy |
01-26-2021 |
Digiday |
Broadcasters |
| Chuck Todd Expands to Streaming as MSNBC Overhauls Afternoons |
08-03-2020 |
Variety |
Broadcasters |
| Seth Meyers on Filming Late Night at Home and Expanding Beyond Linear TV |
06-14-2020 |
Adweek |
Broadcasters |
| Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace |
06-10-2020 |
WSJ |
Advertising, Broadcasters |
| Madison Avenue Wants Heavy Ad Rate Cuts. TV Networks Are Trying to Resist |
06-01-2020 |
Variety |
Advertising, Broadcasters |
| Buyers Expect Staggered Upfronts Marketplace as TV Ad Forecast Remains Murky |
04-22-2020 |
Adweek |
Advertising, Broadcasters |
| Evening News Audiences Surge Amid Coronavirus. Can The Networks Keep Them? |
04-16-2020 |
Variety |
Broadcasters |
| TV pilots, a big employer in L.A., are in limbo. How the coronavirus could change the industry |
03-29-2020 |
LA Times |
Broadcasters |
| ‘It will have no impact on the marketplace’: Coronavirus cancelations will test the use of the upfronts |
03-12-2020 |
Digiday |
Advertising, Broadcasters |
| NBC News Explores Streaming Options for ‘Today’ |
03-10-2020 |
Variety |
Broadcasters |
| Pilot Season Slows Down as Broadcast Networks Rethink Strategy in Streaming Era |
02-13-2020 |
Variety |
Broadcasters, SVOD |
| NBC News Plans to Expand Streaming-Video Outlet to 24/7 in 2020 |
10-29-2019 |
Variety |
Broadcasters |
| As Linear Ratings Continue to Slide, Buyers Say Those Viewers Will ‘Never’ Return to TV |
09-27-2019 |
Adweek |
Broadcasters |
| NBC is removing ‘The Office’ from Netflix in 2021 and putting it on its new streaming service |
06-25-2019 |
CNBC |
Broadcasters, SVOD |
| Here’s What Ad Buyers Really Thought About Upfronts Week 2019 |
05-23-2019 |
Adweek |
Advertising, Broadcasters |
| As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet |
05-13-2019 |
NY Times |
Advertising, Broadcasters |
| NBC News Retools ‘Today’ Mobile App, Readies 7 New Digital Series |
02-21-2019 |
Variety |
Broadcasters, Mobile Video |
| Ratings bombshell: In two years, network TV demos plummeted 27 percent |
01-28-2019 |
AdAge |
Analytics, Broadcasters, Research |
| NBC News Snapchat show ‘Stay Tuned’ averages 25-35m viewers |
01-18-2019 |
Digiday |
Broadcasters, Social Media |
| NBC News unveils 'Signal' streaming news network |
10-24-2018 |
Engadget |
Broadcasters |
| NBC News ramps up its digital video output as it prepares to go over the top |
10-11-2018 |
Digiday |
Broadcasters |
| NBC News reboots mobile app to double video starts |
08-10-2018 |
Digiday |
Broadcasters |
| Snapchat deals with NFL, NBC add more sports videos |
07-30-2018 |
Engadget |
Social Media, Sports |
| NBC News Is Building a Streaming-Video Outlet |
06-06-2018 |
Variety |
Broadcasters |
| Why Traditional TV Is in Trouble |
05-14-2018 |
NY Times |
Advertising, Broadcasters |
| NBC News Readies 'Broad Redesign' Of Digital Platforms |
03-22-2018 |
Mediapost |
Broadcasters |
| NBC News plans online streaming service to attract younger viewers |
03-14-2018 |
Reuters |
Broadcasters |
| NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local |
03-01-2018 |
AdExchanger |
Broadcasters, Programmatic |
| We Have Streaming Revenue, Too, Says NBC. And We Can Prove It. |
02-20-2018 |
NY Times |
3D, Advertising, Broadcasters |
| NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were Huge |
02-14-2018 |
Adweek |
Broadcasters, Sports |
| NBC Gives State Farm Premium Placement in ‘This is Us’ |
01-09-2018 |
B&C |
Advertising, Broadcasters |
| NBC News got 4 million subscribers in 5 months to its Snapchat show |
01-04-2018 |
Digiday |
Broadcasters, Social Media |
| Alexa can now control Hulu, NBC, and more on the Fire TV |
11-30-2017 |
The Verge |
Devices |
| Broadcast networks' premiere week ratings take a hit as viewers watch on delay |
10-04-2017 |
LA Times |
Broadcasters, Research |
| NBC's daily Snapchat show posts monster numbers |
08-17-2017 |
Axios |
Broadcasters, Social Media |
| TV’s Sports Problem |
08-05-2017 |
Barrons |
Aggregators, Broadcasters, Cable Networks, Sports |
| Millennials Unearth an Amazing Hack to Get Free TV: the Antenna |
08-02-2017 |
WSJ |
Broadcasters, Devices |
| TV news - via Snapchat? Here are some ways broadcast news is trying to stay afloat |
08-02-2017 |
LA Times |
Broadcasters, Social Media |
| NBC News Moves to Snapchat with ‘Stay Tuned,’ A Daily Newscast |
07-19-2017 |
Variety |
Broadcasters, Social Media |
| Strong TV Upfront Gains, Revenues Hit $19.7B |
07-18-2017 |
Mediapost |
Advertising, Broadcasters |
| Broadcast TV Enjoys ‘Upfront’ Lift, but Long-Term Gains Uncertain |
07-14-2017 |
WSJ |
Advertising, Broadcasters |
| NFL Teams Split Record $7.8 Billion in 2016, Up 10% |
07-12-2017 |
AdAge |
Broadcasters, Sports |
| You only have to log into NBC's app once across Apple devices |
06-27-2017 |
Engadget |
Apps, Broadcasters |
| Seeso Undergoes Layoffs As NBCU’s Comedy Streaming Service Mulls Future |
06-16-2017 |
Deadline |
SVOD |
| NBC News Wants to Woo Millennials With Its Own Digital Video Service |
06-13-2017 |
Fortune |
Broadcasters |
| How NBC News cut video load times to under 3 seconds |
06-06-2017 |
Digiday |
Broadcasters, Technology |
| NBC News Redesigns Site, Adds More Visuals, Video |
06-01-2017 |
Mediapost |
Broadcasters |
| Networks Offer Taste of TV’s Ad Future. Marketers Are Hungry for More. |
05-22-2017 |
NY Times |
Advertising, Broadcasters |
| Musical.ly Talking With Viacom, NBC for Original Shows |
05-19-2017 |
Bloomberg |
Broadcasters, Cable Networks, Music |
| TV Executives Bash Digital Rivals While Talking Up Digital’s Promise |
05-19-2017 |
WSJ |
Advertising, Broadcasters |
| How the big TV networks are adapting to ad-skipping viewers and Google, Snapchat and Facebook |
05-15-2017 |
LA Times |
Advertising, Broadcasters |
| The 2016–2017 TV Season in 5 Really Depressing Charts |
05-15-2017 |
Vulture |
Broadcasters, Research |
| On YouTube, NBC Rules, New Zefr Study Says |
05-03-2017 |
Mediapost |
Broadcasters, Research |
| NBC Reaches Deal With TV Affiliates for Opting in to Internet Video Distribution Agreements |
04-13-2017 |
Variety |
Broadcasters |
| NBC Reteams With Snapchat, BuzzFeed for 2018 Winter Olympics Coverage |
03-29-2017 |
Variety |
Broadcasters, Social Media, Sports |
| Appeals Court Rules TV Streamers Don't Get Compulsory License to Broadcast Networks |
03-21-2017 |
The Hollywood Reporter |
Broadcasters |
| Hulu Gets NBC Cable Channels in Test of Online Service |
03-17-2017 |
Bloomberg |
Broadcasters, Skinny Bundles |
| Broadcasters Hit New Lows as Clock Winds Down on 2016-17 Season |
03-06-2017 |
AdAge |
Broadcasters |
| After SNL’s Highest Ratings in 6 Years, NBC Prepares the Show’s First Branded Content Spots |
02-15-2017 |
Adweek |
Branded Entertainment |
| Campbell's Joins the Today Show and Vox Media for a Branded Content Series |
01-23-2017 |
Adweek |
Branded Entertainment, Broadcasters |
| Golden Globes: NBC Never Had Live-Streaming Rights, Backlash Blamed on Mistaken Assumption It Did |
01-09-2017 |
Variety |
Broadcasters, Live Streaming |
| That's a Wrap on the Broadcast Upfront |
07-27-2016 |
AdAge |
Advertising, Broadcasters |
| Could TV Upfronts Strength Hamper Programmatic Progress? |
07-05-2016 |
AdExchanger |
Advertising, Broadcasters, Programmatic |
| TV Networks Hoard Reruns to Grab Some of Netflix’s Binge Viewers |
05-20-2016 |
Bloomberg |
Broadcasters, SVOD |
| Nope, the TV Business Isn't Dead Yet. Far From It, Really |
05-09-2016 |
Wired |
Broadcasters |
| NBC Brings Olympics Coverage to Snapchat, With A Little Help From BuzzFeed |
04-29-2016 |
Variety |
Broadcasters, Social Media |
| NBC's 'Today' Launches Facebook Live Video Booth in Green Room |
03-30-2016 |
Variety |
Broadcasters, Live Streaming, Social Media |
| Upfront 2016: TV Networks May Gain Upper Hand For First Time In Years |
03-14-2016 |
Variety |
Advertising, Broadcasters |
| Netflix's Ted Sarandos Reacts to NBC Outing His Ratings: 'Remarkably Inaccurate Data' |
01-17-2016 |
The Hollywood Reporter |
SVOD |
| NBC Exec Outs Netflix Ratings for 'Jessica Jones,' 'Master of None,' More |
01-13-2016 |
The Hollywood Reporter |
Broadcasters, Research, SVOD |
| How Jimmy Fallon Crushed Stephen Colbert (and Everyone Else in Late Night) |
12-17-2015 |
The Hollywood Reporter |
Broadcasters, Social Media |
| YouTube to stream the Democratic presidential debate in January |
12-16-2015 |
Mashable |
Broadcasters, Politics |
| NBC's comedy streaming service SeeSo is launching January 7th |
12-09-2015 |
The Verge |
Broadcasters, SVOD |
| With TV Viewing Changing, Networks Take Longer to Drop Shows |
11-19-2015 |
NY Times |
Broadcasters |
| NBC's comedy streaming service starts free beta preview December 3rd |
11-16-2015 |
Engadget |
Broadcasters |
| Apple TV gets CBS, NBC, and its new fashion channel |
10-20-2015 |
The Verge |
Broadcasters, Devices |
| NBC launches SeeSo, a comedy streaming service for $4 a month |
10-15-2015 |
Engadget |
Aggregators, Broadcasters |
| Jimmy Fallon's Viral YouTube Clips Finally Become Available to Advertisers |
09-30-2015 |
AdAge |
Advertising, Aggregators, Broadcasters |
| NBC Streaming Channel Launches on Roku |
09-21-2015 |
Multichannel News |
Broadcasters, Devices, TV Everywhere |
| Local TV Creates Hurdle to Streaming |
09-03-2015 |
WSJ |
Broadcasters |
| NBC Launches Amazon-Style Pilot Season To Find First Digital Series |
08-17-2015 |
Tubefilter |
Broadcasters |
| TV's Growing Dilemma: To Binge or Not to Binge? |
08-13-2015 |
The Hollywood Reporter |
Binge-viewing, Broadcasters |
| TV's 'Golden Age' Won't Last Because You're Not Watching Enough |
05-28-2015 |
Bloomberg |
Broadcasters, Cable Networks |
| Broadcasters Shop at Home for Shows |
05-27-2015 |
WSJ |
Broadcasters |
| Why Networks Are Going for Broke This Summer |
05-26-2015 |
Adweek |
Broadcasters, Cable Networks |
| Backlash Brewing Against Binge TV as 'Orange Is the New Black' Creator Speaks Out |
05-27-2015 |
The Hollywood Reporter |
Binge-viewing |
| TV Networks Now Wait for Word From Sponsors |
05-18-2015 |
NY Times |
Advertising, Broadcasters |
| Watch TV Execs Repudiate Digital and Mobile Advertising During the 2015 Upfronts |
05-18-2015 |
BTIG |
Advertising, Broadcasters, Viewability |
| Networks Party With Mad Men as Online Viewing Hurts Cable Rivals |
05-11-2015 |
Bloomberg |
Advertising, Broadcasters |
| NBC to Stream Entire Season of Drama 'Aquarius' Following Broadcast Premiere |
04-29-2015 |
Home Media Magazine |
Binge-viewing, Broadcasters |
| In Advertising Battle, TV Fights Back Against the Web |
04-28-2015 |
WSJ |
Advertising, Broadcasters, Cable Networks |
| Late-Night TV Shows Battle for the Morning After |
04-16-2015 |
WSJ |
Broadcasters |
| Honda, NBC and SNL Team up for Web Series |
04-14-2015 |
AdAge |
Advertising, Broadcasters |
| Inside Today.com's original digital video strategy |
04-14-2015 |
Digiday |
Broadcasters |
| Unbundling Pay-TV Brings New Questions |
03-18-2015 |
WSJ |
Aggregators, Broadcasters, Cable Networks |
| NBC plans cable-dependent Apple TV app for second half of 2015 |
03-17-2015 |
9To5MAC |
Broadcasters, Devices, TV Everywhere |
| Apple Plans Web TV Service in Fall |
03-17-2015 |
WSJ |
Broadcasters, Devices |
