| Title |
Date |
Source |
Category |
| GroupM Softens Viewability Standards for Video Ads in Social Media |
08-17-2017 |
WSJ |
Advertising, Viewability |
| Facebook video ad viewability rates are as low as 20 percent, agencies say |
06-26-2017 |
Digiday |
Advertising, Social Media, Viewability |
| Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads |
05-01-2017 |
Adweek |
Social Media, Viewability |
| Study: Viewability Matters, But Likeability Matters Even More in Online Video |
03-21-2017 |
AdAge |
Research, Viewability |
| Integral Ad Science Unveils Pre-Bid Video Segments To Boost Viewability By The 'Threshold' |
03-10-2016 |
AdExchanger |
Advertising, Viewability |
| Visible Measures Makes A Bold Ad Guarantee |
02-09-2016 |
Mediapost |
Advertising, Viewability |
| Altitude Digital Launches Premium Video Guarantee For 100% Viewable Impressions |
01-26-2016 |
Mediapost |
Advertising, Viewability |
| Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement |
12-17-2015 |
Mediapost |
Advertising, Viewability |
| 'Sticky Videos' Help Online Publishers Boost Video Ad Viewability |
12-14-2015 |
WSJ |
Advertising, Viewability |
| Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video |
09-16-2015 |
Mediapost |
Advertising, Programmatic, Viewability |
| Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable' |
09-09-2015 |
Mediapost |
Advertising, Viewability |
| Viewability Crashes, Drops To 44% |
08-13-2015 |
Mediapost |
Research, Viewability |
| Integral Ad Science Raises $67 Million as It Tackles Ad Viewability, Fraud and Effectiveness |
07-31-2015 |
WSJ |
Advertising, Deals & Financings, Technology, Viewability |
| Viewability Data Drives Upfront Deal Between Crackle and GroupM |
07-30-2015 |
AdAge |
Advertising, Viewability |
| comScore Receives MRC Video Viewability Accreditation |
07-28-2015 |
Mediapost |
Viewability |
| Extreme Reach's Video Viewability Tech Receives MRC Accreditation |
07-10-2015 |
Mediapost |
Viewability |
| Yahoo Says Welcome To Third-Party Fraud And Viewability Tags |
06-03-2015 |
AdExchanger |
Viewability |
| Genesis Media Teams Up With Moat To Push More Viewable Video Impressions |
06-02-2015 |
AdExchanger |
Partnerships, Viewability |
| Ooyala adds ad viewability metrics |
05-28-2015 |
Rapid TV News |
Technology, Viewability |
| Watch TV Execs Repudiate Digital and Mobile Advertising During the 2015 Upfronts |
05-18-2015 |
BTIG |
Advertising, Broadcasters, Viewability |
| Only Half of Online Video Ads Are Viewable, Google Says |
05-08-2015 |
WSJ |
Advertising, Research, Viewability |
| Defining Viewability: "The Opportunity To Be Seen Can't Tell You If An Ad Worked Or Not" |
04-22-2015 |
AdExchanger |
Advertising, Viewability |
| Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics |
03-16-2015 |
Press Release |
Advertising, Viewability |
| Viewability Will Rewrite Video Economics, Eventually |
03-11-2015 |
AdExchanger |
Advertising, Viewability |
| Video Ad Firm Innovid Adds Integral For Viewability Measurement |
03-06-2015 |
Mediapost |
Advertising, Viewability |
| Visible Measures To Guarantee Video Viewability |
02-12-2015 |
Mediapost |
Advertising, Viewability |
| Hulu CEO: Viewability Debate Benefits Us |
02-11-2015 |
AdAge |
Advertising, Aggregators, Viewability |
| IAB Points to Vendor Reporting as Key Issue in Viewability Debate |
02-09-2015 |
AdAge |
Advertising, Viewability |
| Hulu Says Viewability Push Has Landed It More Ad Dollars |
01-28-2015 |
WSJ |
Advertising, Aggregators, Viewability |
| Google`s Mohan: Viewability First, Then Quality |
01-16-2015 |
AdExchanger |
Advertising, Viewability |
| Ready for primetime? The biggest challenges facing programmatic video |
01-13-2015 |
Digiday |
Advertising, Programmatic, Viewability |
| Video viewability will finally bridge the TV-online divide |
01-09-2015 |
Venture Beat |
Advertising, Viewability |
| Google to Tell Brands When Their Video Ads Are Actually Seen |
01-06-2015 |
AdAge |
Advertising, Viewability |
| Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines |
12-21-2014 |
WSJ |
Advertising, Viewability |
| IAB: 100% Viewability Just Isn`t Possible Yet |
12-16-2014 |
AdExchanger |
Advertising, Viewability |
| Vindico Offers Viewability Measurement Tech To Publishers For Free |
09-10-2014 |
Mediapost |
Advertising, Viewability |
| In Plain Sight: Viewability is a Great Proxy for Brand Lift |
08-08-2014 |
TubeMogul blog |
Advertising, Viewability |
| MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising |
07-01-2014 |
Mediapost |
Advertising, Viewability |
| The New Video Ad Viewability Metric Is Drawing Scrutiny |
06-30-2014 |
Adweek |
Advertising, Viewability |
