News for 'Viewability'

Thursday, August 17, 2017

GroupM Softens Viewability Standards for Video Ads in Social Media WSJ
Advertising, Viewability

Monday, June 26, 2017

Facebook video ad viewability rates are as low as 20 percent, agencies say Digiday
Advertising, Social Media, Viewability

Monday, May 1, 2017

Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads Adweek
Social Media, Viewability

Tuesday, March 21, 2017

Study: Viewability Matters, But Likeability Matters Even More in Online Video AdAge
Research, Viewability

Thursday, March 10, 2016

Integral Ad Science Unveils Pre-Bid Video Segments To Boost Viewability By The 'Threshold' AdExchanger
Advertising, Viewability

Tuesday, February 9, 2016

Visible Measures Makes A Bold Ad Guarantee Mediapost
Advertising, Viewability

Tuesday, January 26, 2016

Altitude Digital Launches Premium Video Guarantee For 100% Viewable Impressions Mediapost
Advertising, Viewability

Thursday, December 17, 2015

Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement Mediapost
Advertising, Viewability

Monday, December 14, 2015

'Sticky Videos' Help Online Publishers Boost Video Ad Viewability WSJ
Advertising, Viewability

Wednesday, September 16, 2015

Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video Mediapost
Advertising, Programmatic, Viewability

Wednesday, September 9, 2015

Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable' Mediapost
Advertising, Viewability

Thursday, August 13, 2015

Viewability Crashes, Drops To 44% Mediapost
Research, Viewability

Friday, July 31, 2015

Integral Ad Science Raises $67 Million as It Tackles Ad Viewability, Fraud and Effectiveness WSJ
Advertising, Deals & Financings, Technology, Viewability

Thursday, July 30, 2015

Viewability Data Drives Upfront Deal Between Crackle and GroupM AdAge
Advertising, Viewability

Tuesday, July 28, 2015

comScore Receives MRC Video Viewability Accreditation Mediapost
Viewability

Friday, July 10, 2015

Extreme Reach's Video Viewability Tech Receives MRC Accreditation Mediapost
Viewability

Wednesday, June 3, 2015

Yahoo Says Welcome To Third-Party Fraud And Viewability Tags AdExchanger
Viewability

Tuesday, June 2, 2015

Genesis Media Teams Up With Moat To Push More Viewable Video Impressions AdExchanger
Partnerships, Viewability

Thursday, May 28, 2015

Ooyala adds ad viewability metrics Rapid TV News
Technology, Viewability

Monday, May 18, 2015

Watch TV Execs Repudiate Digital and Mobile Advertising During the 2015 Upfronts BTIG
Advertising, Broadcasters, Viewability

Friday, May 8, 2015

Only Half of Online Video Ads Are Viewable, Google Says WSJ
Advertising, Research, Viewability

Wednesday, April 22, 2015

Defining Viewability: "The Opportunity To Be Seen Can't Tell You If An Ad Worked Or Not" AdExchanger
Advertising, Viewability

Monday, March 16, 2015

Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics Press Release
Advertising, Viewability

Wednesday, March 11, 2015

Viewability Will Rewrite Video Economics, Eventually AdExchanger
Advertising, Viewability

Friday, March 6, 2015

Video Ad Firm Innovid Adds Integral For Viewability Measurement Mediapost
Advertising, Viewability

Thursday, February 12, 2015

Visible Measures To Guarantee Video Viewability Mediapost
Advertising, Viewability

Wednesday, February 11, 2015

Hulu CEO: Viewability Debate Benefits Us AdAge
Advertising, Aggregators, Viewability

Monday, February 9, 2015

IAB Points to Vendor Reporting as Key Issue in Viewability Debate AdAge
Advertising, Viewability

Wednesday, January 28, 2015

Hulu Says Viewability Push Has Landed It More Ad Dollars WSJ
Advertising, Aggregators, Viewability

Friday, January 16, 2015

Google`s Mohan: Viewability First, Then Quality AdExchanger
Advertising, Viewability

Tuesday, January 13, 2015

Ready for primetime? The biggest challenges facing programmatic video Digiday
Advertising, Programmatic, Viewability

Friday, January 9, 2015

Video viewability will finally bridge the TV-online divide Venture Beat
Advertising, Viewability

Tuesday, January 6, 2015

Google to Tell Brands When Their Video Ads Are Actually Seen AdAge
Advertising, Viewability

Sunday, December 21, 2014

Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines WSJ
Advertising, Viewability

Tuesday, December 16, 2014

IAB: 100% Viewability Just Isn`t Possible Yet AdExchanger
Advertising, Viewability

Wednesday, September 10, 2014

Vindico Offers Viewability Measurement Tech To Publishers For Free Mediapost
Advertising, Viewability

Friday, August 8, 2014

In Plain Sight: Viewability is a Great Proxy for Brand Lift TubeMogul blog
Advertising, Viewability

Tuesday, July 1, 2014

MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising Mediapost
Advertising, Viewability

Monday, June 30, 2014

The New Video Ad Viewability Metric Is Drawing Scrutiny Adweek
Advertising, Viewability

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