Penthera leaderboard - 3-10-20

News for 'Viewability'

Title Date Source
GroupM Softens Viewability Standards for Video Ads in Social Media 08-17-2017 WSJ
Facebook video ad viewability rates are as low as 20 percent, agencies say 06-26-2017 Digiday
Snapchat Is Rolling Out a New Viewability Score to Help Advertisers Know If People See Their Video Ads 05-01-2017 Adweek
Study: Viewability Matters, But Likeability Matters Even More in Online Video 03-21-2017 AdAge
Integral Ad Science Unveils Pre-Bid Video Segments To Boost Viewability By The 'Threshold' 03-10-2016 AdExchanger
Visible Measures Makes A Bold Ad Guarantee 02-09-2016 Mediapost
Altitude Digital Launches Premium Video Guarantee For 100% Viewable Impressions 01-26-2016 Mediapost
Tremor Video Partners With Moat To Offer Real-Time Viewability Measurement 12-17-2015 Mediapost
'Sticky Videos' Help Online Publishers Boost Video Ad Viewability 12-14-2015 WSJ
Altitude Digital Unveils Pre-Bid 'Viewability Filtering' For Programmatic Video 09-16-2015 Mediapost
Exponential Partners With Moat, Will Only Charge When Video Ads Deemed 'Viewable' 09-09-2015 Mediapost
Viewability Crashes, Drops To 44% 08-13-2015 Mediapost
Integral Ad Science Raises $67 Million as It Tackles Ad Viewability, Fraud and Effectiveness 07-31-2015 WSJ
Viewability Data Drives Upfront Deal Between Crackle and GroupM 07-30-2015 AdAge
comScore Receives MRC Video Viewability Accreditation 07-28-2015 Mediapost
Extreme Reach's Video Viewability Tech Receives MRC Accreditation 07-10-2015 Mediapost
Yahoo Says Welcome To Third-Party Fraud And Viewability Tags 06-03-2015 AdExchanger
Genesis Media Teams Up With Moat To Push More Viewable Video Impressions 06-02-2015 AdExchanger
Ooyala adds ad viewability metrics 05-28-2015 Rapid TV News
Watch TV Execs Repudiate Digital and Mobile Advertising During the 2015 Upfronts 05-18-2015 BTIG
Only Half of Online Video Ads Are Viewable, Google Says 05-08-2015 WSJ
Defining Viewability: "The Opportunity To Be Seen Can't Tell You If An Ad Worked Or Not" 04-22-2015 AdExchanger
Tremor Video Accredited by MRC for Viewable Impression and Viewable Completion Metrics 03-16-2015 Press Release
Viewability Will Rewrite Video Economics, Eventually 03-11-2015 AdExchanger
Video Ad Firm Innovid Adds Integral For Viewability Measurement 03-06-2015 Mediapost
Visible Measures To Guarantee Video Viewability 02-12-2015 Mediapost
Hulu CEO: Viewability Debate Benefits Us 02-11-2015 AdAge
IAB Points to Vendor Reporting as Key Issue in Viewability Debate 02-09-2015 AdAge
Hulu Says Viewability Push Has Landed It More Ad Dollars 01-28-2015 WSJ
Google`s Mohan: Viewability First, Then Quality 01-16-2015 AdExchanger
Ready for primetime? The biggest challenges facing programmatic video 01-13-2015 Digiday
Video viewability will finally bridge the TV-online divide 01-09-2015 Venture Beat
Google to Tell Brands When Their Video Ads Are Actually Seen 01-06-2015 AdAge
Ad-Agency Trade Group Rejects Online Ad-Viewability Guidelines 12-21-2014 WSJ
IAB: 100% Viewability Just Isn`t Possible Yet 12-16-2014 AdExchanger
Vindico Offers Viewability Measurement Tech To Publishers For Free 09-10-2014 Mediapost
In Plain Sight: Viewability is a Great Proxy for Brand Lift 08-08-2014 TubeMogul blog
MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising 07-01-2014 Mediapost
The New Video Ad Viewability Metric Is Drawing Scrutiny 06-30-2014 Adweek
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