Musical.ly Talking With Viacom, NBC for Original Shows
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Musical.ly, an app for creating and sharing personal music videos, is in talks with media companies including Viacom Inc. and Comcast Corp.’s NBCUniversal to make original show programming, set to launch this summer, according to people familiar with the matter.
The company is looking for content that is participatory and interactive, instead of feeling heavily produced, the people said. Scouts for productions have been emphasizing ideas that may broaden Musical.ly’s appeal beyond music, such as comedy and sports, according to the people, who declined to be named because the product hasn’t yet launched.