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News for 'Programmatic'

Title Date Source
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush 05-04-2021 AdExchanger
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited 04-09-2021 Mediapost
Beachfront, SeaChange Enable Programmatic for Cable Operators 12-14-2020 Next TV
Unruly, Publica Partner On CTV Ad-Pod Programmatic 11-09-2020 Mediapost
GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. 10-23-2020 Mediapost
The Potential In Programmatic OTT: Business Outcomes Vs. GRPs 07-30-2020 AdExchanger
Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV 07-17-2020 AdExchanger
The Trade Desk slated to run first campaign on CTV during March Madness 02-25-2020 AdAge
Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying 03-26-2019 Multichannel News
AMC Networks Lights Up Buyer Access to Programmatic Linear TV Through MASS Exchange 11-05-2018 Multichannel News
Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution 10-23-2018 Press Release
Magna: Programmatic Video And Mobile Grow Up 10-16-2018 AdExchanger
TV Stations' Consortium Launches Programmatic TV Ad Effort 09-26-2018 Mediapost
CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions 08-13-2018 The Drum
Oath Puts Ad Target on Verizon’s FiOS TV Footprint 05-25-2018 Multichannel News
Why Programmatic Is Fueling Digital Video Ad Spending 05-07-2018 Mediapost
NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local 03-01-2018 AdExchanger
Programmatic TV Player WideOrbit Now On 1,000+ TV Stations 01-04-2018 Mediapost
Snap is turning to programmatic ads for Snapchat shows 10-23-2017 Digiday
Google launches TV content explorer and a series of other updates for programmatic TV 10-20-2017 Campaign
Google Makes TV Ad Buys Smarter - Programmatically 10-19-2017 Mediapost
Walmart’s Vudu Taps SpotX To Better Target Video Ads 10-02-2017 AdExchanger
Fox TV Stations Take Linear Programmatic For A Test Drive 07-27-2017 AdExchanger
Accenture is touting an AI-driven programmatic video ad 07-05-2017 Digiday
Adobe Redefines Live Television With Personalized Advertising 06-19-2017 Press Release
How Sling TV is tackling programmatic TV ads 05-17-2017 Digiday
Google Sees Another Chance to Get Programmatic TV Right 04-24-2017 AdAge
WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities 04-19-2017 Mediapost
Sky Media’s Digital And Programmatic Efforts Take Flight 04-12-2017 AdExchanger
Sling TV Dishes Up Programmatic Supply 03-28-2017 AdExchanger
Sling TV Launches Real-Time Programmatic Ad Service 03-23-2017 Multichannel News
'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic 03-06-2017 Mediapost
New York Times Presses Play On Programmatic Video 03-01-2017 AdExchanger
Sinclair Sees Opportunities in Programmatic Ad Sales 02-23-2017 B&C
Ad Spending On Local Video To Expand $5B By 2021 02-02-2017 Mediapost
Google Says Programmatic Direct Is Due for a Rise in 2017 12-16-2016 AdAge
Carat Experiments With Programmatic TV Using Cox 12-15-2016 AdExchanger
'No interest in playing your games': Why programmatic TV hasn't (yet) taken off 12-12-2016 Digiday
Google Pushes Programmatic Guaranteed And Here's How It Works 11-21-2016 AdExchanger
Programmatic TV Buying: Bridging The Accountability Gap 11-14-2016 AdExchanger
Advanced Ad Spending Up 92%: Videology 11-09-2016 Multichannel News
Tremor Video Sees Q3 Revenue Weakness, Programmatic Spend Up 11-04-2016 Mediapost
Turner Sports, Google Create, Post Video Ads During Game 10-27-2016 Mediapost
Mediaocean Links Up With DSPs To Automate Programmatic Workflows 10-26-2016 AdExchanger
Broadcasters begin to embrace programmatic ad buying 10-19-2016 Digiday
Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform 09-07-2016 Mediapost
Broadcasting Giant Corus On The Pros And Cons Of Programmatic TV In Canada 08-18-2016 AdExchanger
How Univision Is Plotting Programmatic Data Expansion 08-11-2016 AdExchanger
For Programmatic TV, One Size No Longer Fits All 08-08-2016 AdExchanger
As TV Market Rebounds, Programmatic Takes a Back Seat 07-25-2016 WSJ
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