News for 'Programmatic'

Friday, April 26, 2024

Roku Extols The Virtues Of Third-Party Programmatic Partnerships AdExchanger
Advertising, Devices, Programmatic

Wednesday, November 29, 2023

Programmatic CTV Is In Its Consolidation Phase AdExchanger
Advertising, Programmatic

Saturday, November 19, 2022

Why Anheuser-Busch prefers PMPs to programmatic guaranteed deals for streaming ads Digiday
Advertising, Programmatic

Tuesday, October 19, 2021

How AMC is Enabling Programmatic Addressable Advertising in LInear TV AdAge
Advertising, Cable Networks, Programmatic

Tuesday, May 4, 2021

Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush AdExchanger
Advertising, Programmatic

Friday, April 9, 2021

Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited Mediapost
Advertising, Programmatic

Monday, December 14, 2020

Beachfront, SeaChange Enable Programmatic for Cable Operators Next TV
Advertising, Cable TV Operators, Programmatic

Monday, November 9, 2020

Unruly, Publica Partner On CTV Ad-Pod Programmatic Mediapost
Advertising, Programmatic

Friday, October 23, 2020

GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. Mediapost
Advertising, Programmatic

Thursday, July 30, 2020

The Potential In Programmatic OTT: Business Outcomes Vs. GRPs AdExchanger
Advertising, Programmatic

Friday, July 17, 2020

Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV AdExchanger
Advertising, Programmatic

Tuesday, February 25, 2020

The Trade Desk slated to run first campaign on CTV during March Madness AdAge
Advertising, Programmatic

Tuesday, March 26, 2019

Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying Multichannel News
Advertising, Devices, Programmatic

Monday, November 5, 2018

AMC Networks Lights Up Buyer Access to Programmatic Linear TV Through MASS Exchange Multichannel News
Advertising, Cable Networks, Programmatic

Tuesday, October 23, 2018

Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution Press Release
Advertising, Programmatic

Tuesday, October 16, 2018

Magna: Programmatic Video And Mobile Grow Up AdExchanger
Advertising, Programmatic, Research

Wednesday, September 26, 2018

TV Stations' Consortium Launches Programmatic TV Ad Effort Mediapost
Advertising, Programmatic

Monday, August 13, 2018

CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions The Drum
Advertising, Broadcasters, International, Programmatic

Friday, May 25, 2018

Oath Puts Ad Target on Verizon’s FiOS TV Footprint Multichannel News
Advertising, Programmatic

Monday, May 7, 2018

Why Programmatic Is Fueling Digital Video Ad Spending Mediapost
Advertising, Programmatic, Research

Thursday, March 1, 2018

NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local AdExchanger
Broadcasters, Programmatic

Thursday, January 4, 2018

Programmatic TV Player WideOrbit Now On 1,000+ TV Stations Mediapost
Advertising, Broadcasters, Programmatic, Technology

Monday, October 23, 2017

Snap is turning to programmatic ads for Snapchat shows Digiday
Advertising, Programmatic, Social Media

Friday, October 20, 2017

Google launches TV content explorer and a series of other updates for programmatic TV Campaign
Advertising, Programmatic, Technology

Thursday, October 19, 2017

Google Makes TV Ad Buys Smarter - Programmatically Mediapost
Advertising, Programmatic, Technology

Monday, October 2, 2017

Walmart’s Vudu Taps SpotX To Better Target Video Ads AdExchanger
Advertising, Programmatic

Thursday, July 27, 2017

Fox TV Stations Take Linear Programmatic For A Test Drive AdExchanger
Advertising, Broadcasters, Programmatic

Wednesday, July 5, 2017

Accenture is touting an AI-driven programmatic video ad Digiday
Advertising, Programmatic, Technology

Monday, June 19, 2017

Adobe Redefines Live Television With Personalized Advertising Press Release
Advertising, Programmatic

Wednesday, May 17, 2017

How Sling TV is tackling programmatic TV ads Digiday
Advertising, Programmatic, Skinny Bundles

Monday, April 24, 2017

Google Sees Another Chance to Get Programmatic TV Right AdAge
Advertising, Programmatic

Wednesday, April 19, 2017

WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities Mediapost
Advertising, Programmatic

Wednesday, April 12, 2017

Sky Media’s Digital And Programmatic Efforts Take Flight AdExchanger
Advertising, International, Programmatic

Tuesday, March 28, 2017

Sling TV Dishes Up Programmatic Supply AdExchanger
Advertising, Programmatic, Skinny Bundles

Thursday, March 23, 2017

Sling TV Launches Real-Time Programmatic Ad Service Multichannel News
Advertising, Programmatic, Skinny Bundles

Monday, March 6, 2017

'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic Mediapost
Advertising, Programmatic, Research

Wednesday, March 1, 2017

New York Times Presses Play On Programmatic Video AdExchanger
Advertising, Newspapers, Programmatic

Thursday, February 23, 2017

Sinclair Sees Opportunities in Programmatic Ad Sales B&C
Advertising, Broadcasters, Programmatic

Thursday, February 2, 2017

Ad Spending On Local Video To Expand $5B By 2021 Mediapost
Advertising, Programmatic, Research

Friday, December 16, 2016

Google Says Programmatic Direct Is Due for a Rise in 2017 AdAge
Advertising, Programmatic

Thursday, December 15, 2016

Carat Experiments With Programmatic TV Using Cox AdExchanger
Advertising, Broadcasters, Programmatic

Monday, December 12, 2016

'No interest in playing your games': Why programmatic TV hasn't (yet) taken off Digiday
Advertising, Cable Networks, Programmatic

Monday, November 21, 2016

Google Pushes Programmatic Guaranteed And Here's How It Works AdExchanger
Advertising, Programmatic

Monday, November 14, 2016

Programmatic TV Buying: Bridging The Accountability Gap AdExchanger
Advertising, Programmatic

Wednesday, November 9, 2016

Advanced Ad Spending Up 92%: Videology Multichannel News
Advertising, Programmatic, Research

Friday, November 4, 2016

Tremor Video Sees Q3 Revenue Weakness, Programmatic Spend Up Mediapost
Advertising, Programmatic

Thursday, October 27, 2016

Turner Sports, Google Create, Post Video Ads During Game Mediapost
Advertising, Programmatic, Sports

Wednesday, October 26, 2016

Mediaocean Links Up With DSPs To Automate Programmatic Workflows AdExchanger
Advertising, Programmatic

Wednesday, October 19, 2016

Broadcasters begin to embrace programmatic ad buying Digiday
Advertising, Broadcasters, Programmatic

Wednesday, September 7, 2016

Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform Mediapost
Programmatic, Technology

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