| Title |
Date |
Source |
Category |
| The Potential In Programmatic OTT: Business Outcomes Vs. GRPs |
07-30-2020 |
AdExchanger |
Advertising, Programmatic |
| Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV |
07-17-2020 |
AdExchanger |
Advertising, Programmatic |
| The Trade Desk slated to run first campaign on CTV during March Madness |
02-25-2020 |
AdAge |
Advertising, Programmatic |
| Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying |
03-26-2019 |
Multichannel News |
Advertising, Devices, Programmatic |
| AMC Networks Lights Up Buyer Access to Programmatic Linear TV Through MASS Exchange |
11-05-2018 |
Multichannel News |
Advertising, Cable Networks, Programmatic |
| Simpli.fi Launches Nationwide Addressable Connected TV (CTV) and Over-the-Top (OTT) Advertising Solution |
10-23-2018 |
Press Release |
Advertising, Programmatic |
| Magna: Programmatic Video And Mobile Grow Up |
10-16-2018 |
AdExchanger |
Advertising, Programmatic, Research |
| TV Stations' Consortium Launches Programmatic TV Ad Effort |
09-26-2018 |
Mediapost |
Advertising, Programmatic |
| CCI and SpotX ink deal to provide Japanese broadcasters with programmatic solutions |
08-13-2018 |
The Drum |
Advertising, Broadcasters, International, Programmatic |
| Oath Puts Ad Target on Verizon’s FiOS TV Footprint |
05-25-2018 |
Multichannel News |
Advertising, Programmatic |
| Why Programmatic Is Fueling Digital Video Ad Spending |
05-07-2018 |
Mediapost |
Advertising, Programmatic, Research |
| NBC And Telemundo’s Station Groups Embrace The Programmatic Possibility For Local |
03-01-2018 |
AdExchanger |
Broadcasters, Programmatic |
| Programmatic TV Player WideOrbit Now On 1,000+ TV Stations |
01-04-2018 |
Mediapost |
Advertising, Broadcasters, Programmatic, Technology |
| Snap is turning to programmatic ads for Snapchat shows |
10-23-2017 |
Digiday |
Advertising, Programmatic, Social Media |
| Google launches TV content explorer and a series of other updates for programmatic TV |
10-20-2017 |
Campaign |
Advertising, Programmatic, Technology |
| Google Makes TV Ad Buys Smarter - Programmatically |
10-19-2017 |
Mediapost |
Advertising, Programmatic, Technology |
| Walmart’s Vudu Taps SpotX To Better Target Video Ads |
10-02-2017 |
AdExchanger |
Advertising, Programmatic |
| Fox TV Stations Take Linear Programmatic For A Test Drive |
07-27-2017 |
AdExchanger |
Advertising, Broadcasters, Programmatic |
| Accenture is touting an AI-driven programmatic video ad |
07-05-2017 |
Digiday |
Advertising, Programmatic, Technology |
| Adobe Redefines Live Television With Personalized Advertising |
06-19-2017 |
Press Release |
Advertising, Programmatic |
| How Sling TV is tackling programmatic TV ads |
05-17-2017 |
Digiday |
Advertising, Programmatic, Skinny Bundles |
| Google Sees Another Chance to Get Programmatic TV Right |
04-24-2017 |
AdAge |
Advertising, Programmatic |
| WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities |
04-19-2017 |
Mediapost |
Advertising, Programmatic |
| Sky Media’s Digital And Programmatic Efforts Take Flight |
04-12-2017 |
AdExchanger |
Advertising, International, Programmatic |
| Sling TV Dishes Up Programmatic Supply |
03-28-2017 |
AdExchanger |
Advertising, Programmatic, Skinny Bundles |
| Sling TV Launches Real-Time Programmatic Ad Service |
03-23-2017 |
Multichannel News |
Advertising, Programmatic, Skinny Bundles |
| 'Significant Acceleration' Of In-House Media-Buying, Analyst Cites Programmatic |
03-06-2017 |
Mediapost |
Advertising, Programmatic, Research |
| New York Times Presses Play On Programmatic Video |
03-01-2017 |
AdExchanger |
Advertising, Newspapers, Programmatic |
| Sinclair Sees Opportunities in Programmatic Ad Sales |
02-23-2017 |
B&C |
Advertising, Broadcasters, Programmatic |
| Ad Spending On Local Video To Expand $5B By 2021 |
02-02-2017 |
Mediapost |
Advertising, Programmatic, Research |
| Google Says Programmatic Direct Is Due for a Rise in 2017 |
12-16-2016 |
AdAge |
Advertising, Programmatic |
| Carat Experiments With Programmatic TV Using Cox |
12-15-2016 |
AdExchanger |
Advertising, Broadcasters, Programmatic |
| 'No interest in playing your games': Why programmatic TV hasn't (yet) taken off |
12-12-2016 |
Digiday |
Advertising, Cable Networks, Programmatic |
| Google Pushes Programmatic Guaranteed And Here's How It Works |
11-21-2016 |
AdExchanger |
Advertising, Programmatic |
| Programmatic TV Buying: Bridging The Accountability Gap |
11-14-2016 |
AdExchanger |
Advertising, Programmatic |
| Advanced Ad Spending Up 92%: Videology |
11-09-2016 |
Multichannel News |
Advertising, Programmatic, Research |
| Tremor Video Sees Q3 Revenue Weakness, Programmatic Spend Up |
11-04-2016 |
Mediapost |
Advertising, Programmatic |
| Turner Sports, Google Create, Post Video Ads During Game |
10-27-2016 |
Mediapost |
Advertising, Programmatic, Sports |
| Mediaocean Links Up With DSPs To Automate Programmatic Workflows |
10-26-2016 |
AdExchanger |
Advertising, Programmatic |
| Broadcasters begin to embrace programmatic ad buying |
10-19-2016 |
Digiday |
Advertising, Broadcasters, Programmatic |
| Ooyala Releases New Version Of Ooyala Pulse, Combines Ad Server, Programmatic Platform |
09-07-2016 |
Mediapost |
Programmatic, Technology |
| Broadcasting Giant Corus On The Pros And Cons Of Programmatic TV In Canada |
08-18-2016 |
AdExchanger |
Advertising, Broadcasters, Programmatic |
| How Univision Is Plotting Programmatic Data Expansion |
08-11-2016 |
AdExchanger |
Advertising, Programmatic |
| For Programmatic TV, One Size No Longer Fits All |
08-08-2016 |
AdExchanger |
Advertising, Programmatic |
| As TV Market Rebounds, Programmatic Takes a Back Seat |
07-25-2016 |
WSJ |
Advertising, Programmatic |
| AOL Quietly Invests $500 Million In Programmatic TV Advertising |
07-21-2016 |
Forbes |
Advertising, Programmatic |
| Programmatic Video Buys On YouTube Up 55% MoM |
07-14-2016 |
Mediapost |
Advertising, Programmatic |
| Bell Media to apply programmatic technology to all its TV and digital video inventory |
07-13-2016 |
Videonet |
Advertising, Programmatic |
| After Its Programmatic Pilot, Dish Pursues More Data Matching |
07-07-2016 |
AdExchanger |
Advertising, Programmatic, Satellite |
| Could TV Upfronts Strength Hamper Programmatic Progress? |
07-05-2016 |
AdExchanger |
Advertising, Broadcasters, Programmatic |
