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Comcast's iPad Streaming is a Milestone for Pay-TV
This week Comcast began streaming certain shows to their Xfinity TV iPad app. I've watched a few shows already and played around a bit. My reaction is mostly positive; the app is fast (though there's a slight blank screen delay before playback begins) and browsing is straightforward. The biggest issue, as others have noted this week, is minimal content selection. True, when compared to Netflix, for example, Xfinity TV still looks thin, despite the 3,000+ hours Comcast says is there.
Categories: Cable TV Operators, Devices
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Super Bowl Advertisers Finally Tapping Into Power of Social Media and Online Video
A great article in today's NY Times shows how numerous Super Bowl advertisers have been building excitement for their ads through social media, and in some cases by already releasing the ads in their entirety. It's the right approach, though a little late in coming. Deep in the pre-VideoNuze archives is "The $10 Million Super Bowl Ad," which I wrote back in 2006, asserting that online video would dramatically enhance the value of these expensive spots. Super Bowl spots have risen in price since, to $2.8-$3.0 million apiece, and in the very long-term I'd maintain they still may get to $10 million as the Super Bowl further separates itself as the last mass broadcast event. But regardless of the price, the key is extracting the most value from them; that's what social media and online video do best.Categories: Advertising, Sports
Topics: Super Bowl
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VideoNuze Report Podcast #86 - Feb. 4, 2011
Daisy Whitney and I are pleased to present the 86th edition of the VideoNuze Report podcast, for February 4, 2011.
In today's podcast we discuss the content deal announced this week between Comcast and Time Warner that allows delivery to VOD, Xfinity TV online and iOS/Android tablets and smartphones. As I wrote in "Comcast-Time Warner Deal Shows Promise and Challenges of TV Everywhere," while the deal should be a template for others between pay-TV operators and cable TV networks, it also highlights many challenges that remain in realizing the companies' TV Everywhere vision.
Click here to listen to the podcast (12 minutes, 17 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Cable Networks, Cable TV Operators, Podcasts
Topics: Comcast, Time Warner
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Exclusive: FreeWheel Launches "RPM" Product To Streamline Video's Back Office
FreeWheel, the video technology company, is launching its second product today, "RPM" - Revenue & Payments Management - to streamline the complex back office financial processes associated with distributing premium-quality online video. Last week FreeWheel's co-CEOs and co-founders Jon Heller and Doug Knopper walked me through RPM and how it relates to the company's flagship Monetization Rights Management ("MRM") product.
At a high level, RPM's goal is to help media companies make sure that everyone who's supposed to get paid when online video is monetized actually does get paid - accurately, efficiently and regardless of what business models were used. As Jon explained, the problem today is that the headaches are multiplying for the financial staff in the trenches who are dealing with increasingly complicated online video monetization/distribution that involves multiple stakeholders. The hodgepodge of spreadsheets and various proprietary systems is beginning to impede business getting done. As a former CFO himself, Jon knows first-hand that when the financial team can't accurately track what the product/sales teams are doing without adding a lot of new overhead, things are going to come to a grinding halt.
Categories: Advertising, Technology
Topics: FreeWheel
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Comcast-Time Warner Deal Shows Promise and Challenges of TV Everywhere
If you're looking for a template of how pay-TV operators and cable networks need to be working together if they want to successfully combat the rise of Netflix and other over-the-top entrants, yesterday's long-term agreement between Comcast and Time Warner is a great example. Under the agreement, Comcast digital subscribers will gain access to popular programs and movies
from Turner Broadcasting networks like TNT, TBS, CNN, Cartoon Network and others, across multiple platforms, including Comcast's On Demand service, Xfinity TV online web site and companion iPad/iPhone and Android apps (which just last night began streaming full episodes). Importantly, Turner networks' viewers will also be able to view the same programs/movies on Turner web sites and online/mobile platforms. No extra charges to the consumer are planned.
The deal is a solid step forward in realizing the vision of TV Everywhere that both companies' CEOs laid out back in July, 2009 (see this video for more). And no doubt both companies want to make similar deals with others in the industry; Comcast with other cable TV network groups, and Time Warner with other pay-TV operators. Still, the fact that the two foremost proponents of TV Everywhere took a year-and-a-half to go from laying out their vision to actually announcing a deal underscores how arduous the full realization of the TV Everywhere model will be.
Categories: Cable Networks, Cable TV Operators
Topics: Charter, Comcast, Netflix, Nielsen, Time Warner
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blinkx Launches API For Connected Devices
Accessing a broad range of online video choices on connected devices is going to become a lot easier thanks to a new API that video search engine blinkx is
announcing this morning. The API is available for standalone connected devices, TVs, game consoles and app developers. Suranga Chandratillake, blinkx's founder and CEO explained to me that that approximately two-thirds of the 35 million hours of online video in blinkx's index should be optimized for connected devices. The API is initially free, but as usage scales a formal revenue share kicks in. This is the same model blinkx uses with its web and mobile APIs. Categories: Devices, Video Search
Topics: Blinkx
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MediaMorph Lands $2 Million To Help Track and Manage Digital Assets
MediaMorph, a Software-as-a-Service provider that helps media companies track and manage their digital businesses across platforms, has raised an additional $2 million. The investors were not disclosed. The new financing brings to $3.5 million the total
amount raised to date. MediaMorph has also announced a business development alliance with United Talent Agency.
Recently I spoke with Shahid Khan, MediaMorph's chairman and chief strategist to learn more about MediaMorph. Shahid was formerly a senior partner at IBB Consulting, a well-known firm in the online video and digital media industries.
Shahid explained that MediaMorph is trying to address the increasing business complexity media companies experience as they digitally distribute their video and other assets to multiple outlets. MediaMorph isn't a content or ad management provider, rather, it offers the software tools to track and report on where assets have been scheduled and delivered so that accurate reports and billing can be performed.
Categories: Deals & Financings, Technology
Topics: MediaMorph
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KIT Digital's Deals Signal "Race to Scale" is Well Underway
This morning KIT Digital announced 3 acquisitions, of social/video platform
KickApps, online video platform Kyte and French OVP Kewego. The aggregate consideration is $77.2 million, as follows, according to the press release:
KickApps - $44.7 million, all in KIT stock (KickApps had $12 million in 2010 revenues and had raised approximately $32 million)
Kewego - $26.7 million, including $11.7 million in cash and $15 million in KIT stock (Kewego had $10.2 million in 2010 revenues)
Kyte - $5.7 million, including $3.1 million in cash and $2.6 million in KIT stock (Kyte had $3.7 million in 2010 revenues and had raised more than $23 million)
This morning I talked to Kyte's COO Gannon Hall (who will relocate to KIT's Prague headquarters as EVP of Marketing) and KickApps' CEO Alex Blum (who will become COO, responsible for product, technology and client services).
Categories: Deals & Financings, Technology
Topics: Kewego, KickApps, KIT Digital, Kyte
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