Posts for 'FilmRise'

  • [VIDEO] Why Premium Streaming Video is Increasingly Ad-Supported

    The following video was recorded at VideoNuze’s Connected TV Advertising PREVIEW: 2024 virtual on February 28, 2024.

    Why Premium Streaming Video is Increasingly Ad-Supported
    All across the streaming landscape, premium video is increasingly supported by advertising, in both free and hybrid subscription services. This session will explore the range of different reasons behind this evolution and what it means for the industry and viewers going forward.

    Dave Bernath – VP, Sales & Partnerships, North America, Wurl
    Bill Condon – VP, Enterprise Sales & Partnerships, Xumo
    Erick Opeka – President and Chief Strategy Officer, Cineverse
    Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
    Jen Soch – Executive Director, Channel Solutions, GroupM
    Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)

     

     
  • [VIDEO] FASTs – Road to Gold or Road to “SLOW?”

    The following video was recorded at VideoNuze’s third annual Connected TV Advertising PREVIEW: 2023 virtual on February 28, 2023.

    FASTs – Road to Gold or Road to “SLOW?”
    Free ad-supported TV or “FAST” has become one of the buzziest terms in the streaming and CTV industries. Content providers are eagerly launching FAST channels to capitalize on two key trends: advertisers’ insatiable demand for premium CTV ad inventory and viewers’ SVOD fatigue as economic uncertainty escalates. All of this makes FASTs a “road to gold” in the short-term. But in the longer-term, is flooding the market with a lot of free premium programming going to precipitate "SLOW" – “SVOD Losses On the Way?” as viewers are further conditioned to consume free premium video via FASTs and expect ever-better shows to be accessible without payment required?

    Beth Anderson – GM, FAST Channels, BBC Studios
    Tejas Shah – SVP, Commercial Strategy and Analytics, FilmRise
    Josh Sharma – VP of Advertising Partnerships, Allen Media Group
    Aneessa Steilen – VP, Media and Distribution Marketing, Vevo
    Eric John – VP, Media Center, IAB (moderator)

     
Previous | Next