TiVo - leaderboard - 9-16-19

Analysis for 'Simmons Research'

  • Bringing the Precision of the Digital Age to Television and Key Trends in Programmatic [SHIFT Videos]

    Below are the final two session videos from our recent SHIFT // Programmatic Video & TV Ad Summit.

    First up is “Bringing the Precision of the Digital Age to Television” which was kicked off with a short presentation by Scott Ferber (Chairman and CEO, Videology) showcasing research on key challenges to accelerating programmatic TV. Following his presentation, Scott joined a panel I moderated, with Larry Allen (VP of Ad Innovation and Programmatic Solutions, Turner Ad Sales) and Andrew Feigenson (CEO, Simmons Research) also participating.

    The second session is “Trending Now: What’s Ahead for Programmatic Video and TV?” which included Paul Alfieri (Chief Marketing Officer, Cross MediaWorks), Rob Byrnes (VP, Digital Planning, National Geographic), Rob Cukierman (VP, Sales Strategy & Partnerships, Vevo), Stephen Strong (Head of Revenue, Newsy), Tore Tellefsen (VP of TV Solutions, DataXu), with Chris Karl (CEO, VertaMedia) moderating.

    Watch the session videos now!

    Watch the session videos now!

     
  • TiVo - full banner - 9-16-19
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