Below are the final two session videos from our recent SHIFT // Programmatic Video & TV Ad Summit. First up is “Bringing the Precision of the Digital Age to...
Yesterday I posted the recent Video Ad Summit keynote interview with Brian Lesser, CEO of GroupM North America, in which he articulated some of the key challenges facing advertisers...
Demand-side platform DataXu has published a new white paper on programmatic TV which provides great insights on opportunities and challenges going into 2016. The paper notes there’s still a...