Posts for 'Comcast Technology Solutions'

  • Comcast Technology Solutions Integrates Flashtalking Technology

    Comcast Technology Solutions (CTS) has integrated technology from ad server Flashtalking via API which will help streamline work flows and campaign optimization across linear and online video. Integrating with the CTS Ad Management Platform will centralize linear and online video creative management. Richard Nunn, VP/GM of Advertiser Solutions at CTS said in a briefing that the integration would provide insights on the performance of campaign creative in online video channels to drive greater ad personalization in linear viewing.

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  • Programmatic Ads Enabled for Set-Top Box VOD by Comcast Companies

    A joint solution announced by two Comcast companies, FreeWheel and Comcast Technology Solutions, will enable programmatic advertising for set-top box video-on-demand (VOD) inventory. TV networks, content providers and pay-TV operators will be able to use the solution, which taps FreeWheel’s ad targeting and decisioning along with CTS’s Ad Store for real-time creative distribution.

    The companies said in a release that “creative conditioning of advertisers’ video creative requires special considerations in the STB VOD advertising environment” have hindered programmatic approaches that are common in connected TV and OTT.  Richard Nunn, VP/GM of Advertiser Solutions at CTS said “until today, it has not been possible to effectively monetize this content in the same programmatic fashion as other video inventory.”

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  • AdStor from Comcast Technology Solutions Aims to Streamline Ad Insertion

    In the hubbub of NABShow last week, Comcast Technology Solutions made several announcements, including one for a new product called AdStor, which caught my attention. AdStor is a cloud-based platform that hosts ads in a centralized library. Josh Arensberg, VP/GM at CTS told me in a briefing that the main goal of AdStor is to streamline how ad buyers and sellers interact, to accelerate ad delivery across multiple platforms. The result is reduced operating expenses and new revenue opportunities.

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  • Best Practices in a Multiscreen World [AD SUMMIT VIDEO]

    Screens are now omnipresent with viewers fluidly shifting their consumption depending on their circumstances. At our recent Online Video Ad Summit session, “Best Practices in a Multiscreen World,” panelists discussed what’s worked well for them in multiscreen, including workflows, measurement, monetization, quality of experience, storytelling, brand safety and much more.

    The session included Josh Arensberg (VP, Head of Corporate Development and Strategy, Comcast Technology Solutions), Patricia Betron (SVP, Multimedia Sales, ESPN), Scott Doyne (SVP, Product Strategy, Turner), Julie DeTraglia (VP, Ad Sales Research, Hulu), with Dan Punt (Managing Director, FTI Consulting) moderating.

    Watch the video (35 minutes, 52 seconds).

    Watch the session video

  • Breaking Through With New TV Experiences

    Execs from broadcasters, content owners and tech companies recently joined 100,000 of their peers at the NABShow 2017 convention in Las Vegas. A key focus for many at the show was how to drive breakthrough multiscreen experiences, get consumers to engage more and fully monetize the many opportunities that are emerging.

    During the Online Video Conference's “Breaking Through With New TV Experiences” session I moderated, attendees heard about the latest efforts underway by industry leaders to bring more personalization, discoverability and innovation to content delivery. Consumers have an incredible range of choices of multiscreen services that now span beyond VOD and linear to include fast-evolving OTT offerings. Representatives from Comcast Technology Solutions, Amazon, Gracenote and TiVo joined the discussion to shed insight into ongoing work, challenges ahead and what it takes to deliver industry-leading multi-screen experiences. Panelists also pulled back the curtain on the back-end capabilities that will be required to support these increasingly complex services.

    IBB Consulting works closely with operators and content owners to help design and execute multiscreen distribution strategies. Many of the efforts and activities that we heard about from the panelists are being undertaken or considered by a range of stakeholders today.

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  • Comcast Technology Solutions Introduces Linear Metadata Solution

    In the blur of the recent NABShow, I missed that Comcast Technology Solutions introduced Linear Rights Metadata Management (“LRM”), which ensures that the appropriate linear video is distributed through both existing pay-TV operators and new OTT distributors.

    Steve Lacoff, VP of Product Management at CTS, who oversaw the development of LRM, briefed me on why it’s important, particularly in the context of proliferating subscription options and mobile/connected TV consumption.

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  • Comcast Technology Solutions Expands the Video Platform

    Comcast Technology Solutions, a division of Comcast Cable which was formed last Fall, has announced an expansion of its the Video Platform solution to support multiple monetization models as well as complete video processing, management, multi-CDN distribution and playout. In addition, the Video Platform includes out-of-the-box templates for front-end user experience with partners Accedo and You.i TV, which can be fully customized.

    The Video Platform builds on capabilities of thePlatform, which Comcast acquired back in 2006, along with multiple other technologies now under the Comcast Technology Solutions roof.

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