Programmatic is one of the most important trends in the online video advertising industry, with eMarketer forecasting that in 2016 nearly $4 billion of online video advertising will be transacted programmatically. At last month’s Video Ad Summit, one of our sessions focused on programmatic video advertising from the advertiser/buy side and another from the content provider/sell side.
The advertiser/buy side session included Larry Allen (SVP, Business Development, Xaxis), Jim Caruso (VP, Product Strategy, Varick Media Management), Neeraj Kochhar (Managing Director, Buy-Side Platforms, Tremor Video), Troels Smit (Head of Demand Sales, LiveRail), with Gain Dunaway (Senior Editor, AdMonsters) moderating.
The content provider/sell side session included Doug Fleming (Director of Programmatic, Hulu), Manny Puentes (Chief Technology Officer, Altitude Digital), Sorosh Tavakoli (SVP, AdTech, Ooyala), Tim Trevathan (SVP, Publisher Solutions, Defy Media), with Ashley Swartz (CEO and Founder, Furious Corp.) moderating.
The session videos are included below. Taken together they provide a wealth of insights about where programmatic video advertising is today, the key opportunities and challenges for advertisers and content providers, what’s ahead, plus lots more.
Varick Media Management, which specializes in programmatic ad buying, has chosen Tremor Video's demand side platform, powered by VideoHub, as its preferred partner for premium programmatic campaigns. Neeraj Kochhar, Managing Director of Buy-side Platforms at Tremor Video, told me that it's the first big agency that's been announced as a VideoHub DSP customer, though others are using the platform as well.