VideoNuze Posts

Here's a good news / bad news story for TV executives closely watching millennials' video consumption habits as a harbinger of what the future may look like. The good news is that, in new research by YuMe and IPG Media Lab, TV shows are still the most popular type of video millennials are watching, cited by 37% of the group.

The bad news however, is that among women 18-24, hours of TV viewing/week was down 10% year-over-year and among men 18-24 it was down 7%. Of note, user-generated content was a close second to TV shows in popularity, cited by 33% of millennials, and ahead of movies (28%), music videos (19%) and news (13%). For low-budget UGC to be vying so closely with expensive TV programming for millennials' attention says a lot about their changing tastes.

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Clearleap has raised a new round of $20 million led by Susquehanna Growth to help accelerate TV Everywhere deployments by content providers and pay-TV operators both domestically and internationally. With the new financing, Clearleap has raised $36 million to date. Clearleap plans to hire 150 employees over the next 18 months.

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Verizon Digital Media Services (VDMS) announced this morning that it has acquired upLynk, which offers content providers an innovative cloud-based adaptive streaming platform for multi-device TV Everywhere distribution. upLynk gained wide visibility earlier this year when it announced that Disney was using it to power the Watch Disney apps, ABC player and ABC Family player.

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It turns out that football not only drives audience spikes on TV, but also online video advertising and engagement across devices. That's according to Adap.tv which this morning released select data from its video ad marketplace. Adap.tv has found that football has driven an overall 81% increase in video ad opportunities, with a 127% bump in smartphone video ads, 120% on desktops and 22% on tablets. 

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A survey of 150 media buyers by multiscreen advertising provider Mixpo has found that an estimated 22% of ad impression buys in video ads believed to be are fraudulent, with estimated 32% of them not viewable.  

The company said that it’s important for advertisers and agencies to know whether their video ads are viewable and whether it was actual people who generated the view versus bots. Media buyers know that this level of fraud is happening and that it’s an important part of their business. About 89% of those surveyed said that said measuring viewability of ads is a critical requirement and 83% ranked measuring fraud as a critical requirement.

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Akamai is announcing this morning that it has partnered with Turk Telekom to build and manage an operator content delivery network (OCDN) in Turkey.  Turk Telekom will be deploying Akamai's Aura Spectra, a Software-as-a-Service (SaaS) solution whereby Akamai dedicates servers for the company's use, which are then maintained by Akamai along with its CDN software.

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Late last week online video platform provider Kaltura announced MediaGo, a new offering that allows content providers and smaller pay-TV operators to quickly stand up their own subscription VOD services. Kaltura is positioning MediaGo as a "Netflix-like" video portal which wraps new merchant/billing services and subscription management with core CMS, multi-device player and content preparation features.

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Today is the last day to buy early bird discounted tickets for the next VideoSchmooze: Online Video Leadership Forum, on Tues. morning, Dec. 3rd in NYC. That means it's time to take one last peek at your calendar, see that you're free that morning and take 2 minutes to register and save! Reminder, individual tickets are $95. Bring your colleagues and save more with a 5-pack for $430 and a 10-pack for $760.

If you need more incentive not to delay, remember, ONLY early bird ticket holders will be eligible to win the drawings for an iPad, the complete "Breaking Bad" series on Blu-ray/UltraViolet and several Chromecasts, all generously provided by Unicorn Media.  

This will be the 10th VideoSchmooze and we have an awesome lineup of speakers and sessions. We also have tons of great executives from companies around the industry including Adobe, AMC Networks, Bleacher Report, blinkx, Dailymotion, Disney, Google, Intel, MLB, Nielsen, NBC, Orange, Scripps and tons of others. I'm confident it will be a fantastic morning of learning and networking!

The lead sponsors for this VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. I look forward to seeing you at VideoSchmooze on Dec. 3rd!

REGISTER NOW AND SAVE!