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Happy Holidays
Wow, another year has already passed!
Being in the online and mobile video world often feels like a roller-coaster ride - fast-moving and with lots of twists and turns, some that are expected and some that are total surprises. 2011 was no exception. The industry as a whole continued to advance rapidly with lots of technology/product innovation, new content and distribution deals, financings and M&A activity and disruption to multiple industries. Whether through anecdotes from friends and family about their changing viewing behaviors or the regular diet of industry data, it's clear that online and mobile video are becoming commonplace experiences. All of that is very good news for everyone in the video ecosystem.
Categories: Miscellaneous
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3 Video Predictions for 2012:Tremor Video's Team
Following are 3 video predictions for 2012 from Tremor Video's Chief Revenue Officer Randy Kilgore, SVP/Chief Media Officer Jason Krebs and SVP/Chief Marketing Officer Melinda McLaughlin. In a first for this series, they are presented in a video. Tremor Video provides in-stream video ad solutions to Fortune 1000 brand advertisers and top tier publishers.
Click here or on the image below to view the video.
Categories: Predictions
Topics: Predictions, Tremor Video
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3 Video Predictions for 2012: Tremor Video's Team
Following are 3 video predictions for 2012 from Tremor Video's Chief Revenue Officer Randy Kilgore, SVP/Chief Media Officer Jason Krebs and SVP/Chief Marketing Officer Melinda McLaughlin. In a first for this series, they are presented in a video. Tremor Video provides in-stream video ad solutions to Fortune 1000 brand advertisers and top tier publishers.
Click here or on the image below to view the video.
Categories: Predictions
Topics: Predictions, Tremor Video
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3 Video Predictions for 2012: Jivox's Diaz Nesamoney
Following are 3 video predictions for 2012 from Diaz Nesamoney, founder, president and CEO of Jivox, a platform for interactive video advertising from creative customization to campaign execution and analytics.
Categories: Predictions
Topics: Jivox, Predictions
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3 Video Predictions for 2012: YouTube's Suzie Reider
Following are 3 video predictions for 2012 from Suzie Reider, head of ad sales for YouTube and Google Display.
Categories: Predictions
Topics: Predictions, YouTube
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3 Video Predictions for 2012: thePlatform's Ian Blaine
Following are 3 video predictions for 2012 from Ian Blaine, CEO and co-founder of thePlatform, a leading white-label video publishing company. Ian provides further thoughts on 2012 here.
Categories: Predictions
Topics: Predictions, thePlatform
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3 Video Predictions for 2012: Kantar Video's Bill Lederer
Following are 3 video predictions for 2012 from Bill Lederer, CEO of Kantar Video, the online and mobile video research and measurement unit of Kantar, WPP's insight and consultancy network.
Categories: Predictions
Topics: Kantar Video, Predictions
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Streaming the Super Bowl is No Big Deal, For Now
The NFL and NBC garnered a lot of attention yesterday with news that the Super Bowl (along with the Pro Bowl and two Wild Card games) will be streamed online for the first time, and made available to Verizon's mobile subscribers. I'll admit, when I first read the news my reaction was "that's pretty cool!" But when I thought about it for another moment, my feeling changed to "so what's the big deal?" Maybe I'm being a skunk at the picnic, but I'm guessing some of you may have had a similar response. Why?
Categories: Broadcasters, Sports
Topics: NBC, NFL, Super Bowl
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