VideoNuze Posts

The line between TV and online video is blurring still further, as Comcast has announced that it is adding short-form online video content from 30 broadcast and cable TV networks to its X1 platform and online at Xfinity.com. The beta launch means that millions of X1 customers will be able to surf the Web tab of the On Demand section on X1 to access the clips.

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thePlatform’s co-CEO Marty Roberts has left the company, GeekWire first reported yesterday. Comcast, which owns thePlatform, confirmed the move subsequently in a statement (see below). Roberts had been with thePlatform for 9 years, beginning as VP, Marketing, then as SVP, Sales and Marketing, and finally as co-CEO, with Jamie Miller. Both were appointed in May, 2014, upon prior CEO Ian Blaine’s departure.

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I'm pleased to present the 293rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

In today’s edition, Colin and I dig into my 5 key takeaways from Advertising Week NYC, which I posted a couple days ago. We review them one by one, sharing additional data points and examples that help flesh each one out. Clearly there are many cross-currents in the TV and video advertising business currently, which are creating lots of opportunities and challenges.

Listen in to learn more!

And remember, on Tuesday, December 1st in NYC VideoNuze is hosting SHIFT // 2015 Programmatic Video & TV Advertising Summit, which will help demystify many of issues swirling around programmatic video & TV. Early bird registrants can win a 50-inch Roku TV and save now!

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Teads, which specializes in “outstream” video ads, has partnered with Moat for real-time analytics on viewability for outstream video campaigns powered by Teads. Outstream video ads such as Teads’ “inRead” format can run against text-based content, thereby creating brand-new inventory for premium publishers.

Because inRead ads only play when in view on the screen for a defined amount of time, their viewability is already strong. Teads has advocated for stricter viewability. The Moat partnership gives Teads a custom dashboard to display video ads that have been completed. Teads said that early implementation has shown viewability and attention are nearly double Moat’s viewability benchmarks.

More evidence today that viewers are turning to their mobile devices to watch online video. However, it appears that monetization is lagging.

A new report from JW Player finds that 36% of viewing is done on mobile devices (30% on smartphones and 6% on tablets). Despite this, JW found that just 10% of video ads are delivered in an HTML5 mobile-compatible format. JW believes the key issue is that 60% of ads are delivered using VPAID, which is Flash-only and not  supported on iOS devices.

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Last week I attended Advertising Week in NYC. For those unfamiliar with Advertising Week, it’s 4 days of wall-to-wall sessions on a broad range of advertising-related topics, featuring some of the biggest names in the industry. The sessions are at various venues in the Times Square area. For the marquee sessions, long lines form well in advance. The logistics for the organizers are pretty bewildering, but everything comes together well and it’s easy to navigate.

I focused on attending as many of the video advertising-related sessions as possible and below I’ve shared 5 of my main takeaways.

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The busy month of connected TV device launches continues today, with Roku unveiling the Roku 4. The latest offering from Roku supports 4K, runs the new Roku 7 operating system, includes “Roku Feed,” which notifies users of new TV and movie releases and introduces Hotel and Dorm Connect for faster sign-in when on-the-go, among other features. The Roku 4 can be pre-ordered today for $129.99 with availability in October.

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