VideoNuze Posts

A reminder that early bird discounted registration is available for the 8th annual VideoNuze Online Video Advertising Summit on Tuesday, June 12th at the Westin Times Square in NYC. By registering early you save $100 and also double your chances* of winning a 55-inch Roku TV, generously provided by Roku.

The Video Ad Summit is the premier event of the year for anyone in the industry seeking insights and data about online video advertising and how it’s converging with traditional TV advertising, mobile and connected TV advertising and the broader digital landscape. The program includes a compelling mix of keynotes, panel discussions and research presentations covering the hottest topics in the industry. Detailed program info will be posted soon.

Last year's Video Ad Summit drew over 400 attendees and 50+ executive speakers. The 2018 Video Ad Summit will once again be a must-attend event.

I'm excited to have 8 industry-leading companies on board as initial sponsors, including Premier Partners Extreme Reach and Verizon Digital Media Services; Headline Partners AppNexus, Beachfront Media and Operative, and Branding Partners Brightcove, Cedato and Roku. I’ll have other sponsors to share soon.

If you'd like to learn more about speaking and sponsorship opportunities, please contact me.

Learn more and register now!

(*Early bird registrants get 2 entries for the Roku TV drawing.)

MobiTV has been around for a while, starting out as a way of offering TV on mobile devices, but more recently helping pay-TV operators deliver their services via apps, without set-top boxes. To learn more about MobiTV’s strategy and where it fits in the fast-changing landscape, I recently interviewed company CEO Charlie Nooney. The transcript follows.

VideoNuze: Explain what MobiTV does and how you fit into the pay-TV ecosystem?

Charlie Nooney: MobiTV offers small to medium-sized cable providers, app-based TV software as a solution to cut cable set-top boxes. This mobile streaming software allows these cable companies to stay competitive in their markets as maintaining cable boxes are expensive and it cuts costs for them. We also hope to "outfinity" larger cable providers like Xfinity and Comcast, with our solution. Additionally, we were the first company to offer streaming Pay TV software, which is a fun fact that helps us stand out in the industry.

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Viewers are watching TV on more devices than ever. While this makes viewers’ lives more convenient and enjoyable, for advertisers, it has created massive new challenges to keep up. The good news however, is that with the rise of digital delivery, the ability to get ever closer to the advertiser’s nirvana of one-to-one, highly targeted ads, is becoming more realistic.

To help advertisers understand the range of advanced TV ad options, Videology released a handy primer late last week.

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In his keynote interview at New Bay’s Advanced Advertising conference yesterday, I was impressed with how Hulu’s SVP of Ad Sales Peter Naylor continually said that viewers are now in charge and have vastly higher expectations of their TV experiences. Nothing could be truer in the online video era and by putting viewers first, Hulu has hit on a winning formula.

One great example of Hulu being viewer-first is how it provides subscribers with the choice of “Limited Commercials” for $7.99/mo or “No Commercials” for $11.99/mo. Naylor reiterated what Hulu has said many times before, that the majority take the ad-supported plan, which on the surface seems incongruous given Netflix’s and Amazon’s success with ad-free services.

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I’m pleased to present the 412th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

New data from Deloitte shows a convergence of streaming video behaviors among 3 age groups, Gen Z (14-20 year-olds), millennials (21-34 year-olds) and Gen X (35-51 year-olds) in terms of viewing frequency, subscription levels and binge-watching. Colin and I discuss the data and what’s  likely driving the convergence.

We then dig into the math behind Amazon’s originals and how they contribute to Prime memberships and the company’s profitability. Jeff Bezos has spoken publicly about how video drives commerce. My analysis of Amazon’s “The Man in the High Castle” supports this, proving that Amazon is a totally new breed of competitor in the video and TV industries.

Listen in to learn more!

 
Click here to listen to the podcast (22 minutes, 11 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!

I recently caught up with Walt Horstman, SVP and GM of TiVo’s Advanced Media and Advertising business unit. TiVo, which was known for its DVRs, was acquired in the Fall of 2016 by data provider Rovi, and the combined company was renamed TiVo. It is pursuing an ambitious vision of using data to increase the value of relationships among viewers, content providers and advertisers. An edited transcript follows. 

VideoNuze: What is TiVo doing with advanced advertising?

Walt Horstman: There is a lot going on at TiVo in terms of advanced media and advertising and data.  I’m nearing on my one-year anniversary at the company, and we’ve been really heads down looking at the number of assets that we’ve got across the company, through a lot of acquisitions over the years, that we’ve now consolidated under this business unit, Advanced Media and Advertising, and it’s coming together very nicely with a very impressive set of capabilities. We really are focusing on two key objectives within the media ecosystem. We call these our two Virtual Cycles.

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The average 45 year-old may not think they have a lot in common with the average 15 year-old, but according to the newly-released 12th edition of Deloitte’s Media Trends Survey, it turns out they do. In fact, Deloitte has concluded that the media consumption behaviors of Gen Z (14-20 year olds), millennials (21-34 year-olds) and Gen X (35-51 year-olds) is actually converging, causing the firm to firm to dub the combined group, “MilleXZials.” This group’s behaviors are increasingly distinct from Baby boomers (52-70 year-olds) and Matures (71+ year-olds).

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Please join me 3 weeks from today, on April 10th, at the NABShow’s full-day Online Video Program in Las Vegas, which I’ll be hosting once again. We have a fantastic group of over 30 speakers from companies including ABC News, Discovery, NBA, Newsy, PlayStation Vue, Roku, Sinclair, TEGNA, Univision, YouTube TV and many more.

A highlight of the day will be our keynote session with Christy Tanner, EVP and GM of CBS News Digital. I will be interviewing Christy about how CBSN, which is CBS News’ streaming video news service launched in 2014, creates new value for viewers, advertisers and the CBS Corporation. Another highlight will be Parks Associates’ Senior Director of Research, Brett Sappington presenting brand new data on critical changes in the video industry.

Big thanks to OVP’s Platinum sponsor NeuLion, whose EVP and co-founder Chris Wagner will moderate the session, “The Six Pillars of a Successful OTT Video Strategy” at 11:20am and to Branding sponsor You.i TV, whose Head of Strategy Matt Nelson will participate in the “How Innovation is Driving the Video Industry Forward” session at 2:15pm.

Over 275 industry leaders are already registered to attend OVP. If you’re coming to NABShow and have a FlexPass, please plan to stop by North Hall, room N262/N264 for OVP. If you’re still deciding about attending NABShow, you can save $100 on registration now by using this link and code EP02. Don’t miss out, register now!