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Tickets Still Available for VideoSchmooze One Week From Today
There are still a few tickets available for VideoSchmooze:NYC Online Video Leadership Forum one week from today, Wed., Nov. 30th at the Harvard Club
of NYC from 7:30am-11am. There are approximately 200 industry executives registered, spanning all facets of the online video world, which promises an exciting morning of learning and networking.
We'll lead off with remarks and a fireside chat with Eric Kessler, co-president of HBO. Eric will be sharing a batch of user data for HBO GO for the first time, as well as discussing the product strategy, roadmap and competitive landscape. HBO GO has set the standard for TV Everywhere deployments, and with recent integrations with Roku, Xbox 360 and Samsung connected TVs, HBO is continuing to broaden access to it.
Following Eric's session we'll have 2 panel discussions. The first will focus on online video advertising's opportunities and challenges in 2012 and features executives from YouTube, Yahoo, VivaKi, FreeWheel and Kantar Video. The second panel will explore delivering value for the multi-platform consumer and includes executives from Comcast, CBS, Roku, and Irdeto, which I'll moderate. During the morning we'll also have a short presentation from Tremor Video on its new VideoHub product. All of these sessions will drill into the key industry issues and allow time for audience Q&A.
In short, if being fully up-to-speed on online video is crucial for you and your business in 2012, then VideoSchmooze is a must-attend event.
VideoSchmooze is made possible through the generous support of lead sponsors FreeWheel, Irdeto and Tremor Video plus supporting sponsors Akamai Technologies, Innovid, One Touch Intelligence and TidalTV.
I hope to see you at VideoSchmooze!
LEARN MORE AND REGISTER NOW!Categories: Events
Topics: VideoSchmooze
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Netflix Raises $200 Million From TCV, Board Member's Investment Firm
Talk about keeping it all in the family: Netflix's newly issued $200 million convertible debt (part of a $400 million financing announced yesterday) was bought by Technology Crossover Ventures, an investment firm that was
co-founded by Netflix board of directors member Jay Hoag, and where Netflix's former CFO Barry McCarthy is now a venture partner. There's nothing untoward about the move and TCV is a long-time Netflix investor. In fact, given the pair's intimate understanding of Netflix's operations, the move could actually be interpreted as a real vote of confidence in the company's future. Or, on the other hand, it could be seen as a sort of hard-luck loan as the company struggles to regain its footing in the wake of massive recent missteps and aggressive expansion plans.
Categories: Aggregators, Deals & Financings
Topics: Netflix, Technology Crossover Ventures
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Specific Media Achieves 240% Gain in Reach One Year After BBE Deal
Specific Media, which acquired online video ad network and technology provider BBE one year ago, has since achieved an approximately 240% gain
in its video reach, to approximately 80 million viewers in October. Specific, which runs one of the largest display ad networks, has combined both companies' strengths in order to expand its footprint. Matt Wasserlauf, EVP of platforms and services at Specific and formerly head of BBE, explained to me last week that the video ad network has grown significantly by leveraging Specific's thousands of publisher relationships.
Categories: Advertising
Topics: BBE, Specific Media
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VideoNuze Report Podcast #111 - Boxee's Live TV Dongle
Daisy Whitney and I are pleased to present the 111th edition of the VideoNuze Report podcast, for Nov. 18, 2011. This week, Daisy and I discuss Boxee's new Live TV dongle and broader trends around pay-TV cord-cutting. The range of devices and video choices is opening up interesting new opportunities to segment consumers out of traditional pay-TV bundles, but change will unfold over the long-term. Listen in to learn more!
Click here to listen to the podcast (10 minutes, 14 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!
(Note: After 111 great podcasts together, Daisy and I are going to take a break for now. We hope you've enjoyed!)
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Brand Lift Gains Momentum As Online Video Ad Campaign Metric
Traditional ways of measuring the effectiveness of online video campaigns such as click-through and completion rates are being enhanced with brand lift metrics such as awareness and intent that are common in other forms of advertising. The latest indicator is that Adap.tv, an online video advertising marketplace, has integrated Vizu's Ad Catalyst solution, which measures brand lift, to offer this capability to its clients. Yesterday the companies released a case study which speaks to the new insights online video advertisers can gain from studying brand lift as well.
Categories: Advertising
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Research: Heavier Ad Loads Don't Turn Off On-Demand Viewers
Over the past several years, as more networks have begun delivering their TV programs for free online, a pressing question has been how "heavy" an ad load is appropriate to include. Too many unskippable ads and the viewer could be turned off to the new medium; too few and the network would undermine its own P&L as viewing behavior shifts online (see my post quantifying these risks). While it's still too early to know precisely where to strike the balance, new research released yesterday indicates viewers' acceptance of heavier ad loads in on-demand programs is actually quite high.
Categories: Advertising, Video On Demand
Topics: AAMP, BlackArrow
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Boxee Aggressively Pursues Cord-Cutters With New Live TV Dongle
Connected device maker Boxee is aggressively going after pay-TV cord-cutters with a new Live TV dongle it is introducing this morning. The dongle plugs into a USB slot on the Boxee box and takes in a feed of live broadcast channels accessed from either an HD antenna or via a pay-TV provider (note there's always a tier of local broadcast channels available without a set-top box, however the number and quality varies widely). Boxee's CEO Avner Ronen walked me through the logic of who it is appealing to as well as the key challenges for success.
Categories: Cable TV Operators, Devices, Satellite, Telcos
Topics: Boxee
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YuMe Snags $12 Million from Samsung, Translink Capital for Ad-Enabled Connected TVs
YuMe has raised $12 million from Samsung Ventures and Translink Capital to continue integrating its ad technology into connected "Smart TVs." Just two
weeks ago, YuMe announced the first such integration, with LG's Smart TVs. In that deal, YuMe's new Embedded SDK is being integrated into the firmware of the TVs, with access to YuMe's Connected Audience Network and its ACE for Publishers ad platform. The significance of all that is that in-stream video ads can be more effectively delivered to Smart TVs while leveraging the scale already achieved in online video, as they continue to proliferate.
Categories: Advertising, Devices
Topics: Samsung Ventures, Translink Capital, YuMe
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