Following are 3 video predictions for 2012 from John Petrocelli, VP of Sales and Business Development of AEG Digital Media, a leading provider of complete webcast management, technical media services and video optimization solutions.
1. Advertising dollars will shift to online video. Advertisers will see the explosion in online viewing and spend more time and money in reaching their online audience, including an increase in ad spend in mobile and connected devices. This will take place in the form of mid-roll advertising because it targets an already engaged audience. 2. Connected devices will become an even bigger part of the entertainment experience. Web-ready TVs will take off. It’s a whole new entertainment experience. You'll also see more major televised events with secondary content supporting their program on the web. Companion tablets and second screens will become more mainstream in complementing video. More than ever before there will be a need for advanced solutions in delivering live video to all platforms. Live streaming will be the new source for all things pop culture and news. 3. Interaction with content will expand as multi-angle viewing options continue to emerge. People will interact more with the content/event they are watching, creating greater demand for multi-screen viewing. In an over-the-top environment you'll see 4 or 5 video streams at the same time, thumbnails and a big screen. This mosaic view will allow the user to become more interactive, by allowing them to select the view and content they want to see and will enjoy most.
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.