Friday, July 10, 2020, 11:38 AM ET|Posted by Will Richmond
I’m pleased to present the 522nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia. For all our listeners especially in states seeing a spike in Covid, we hope you’re staying safe.
There were several examples this week of how linear TV is continuing to adapt in the OTT/CTV era which Colin and I discuss. Top on the list is Comcast’s decision to offer the Sling TV app for its Xfinity Flex broadband-only users. Comcast has been adding broadband subscribers and losing video subscribers for a while and the move seems to signal Comcast wants to enhance the competitiveness of Flex, giving cord-cutters an inexpensive option to rejoin the pay-TV world.
The bar for Flex is getting higher partly due to Fire TV which this week unveiled content discovery integrations with YouTube TV, Hulu with Live TV and Sling TV. The integrations make accessing linear TV seamless within one UI, and will drive virtual pay-TV subscriptions within the Fire TV base.
Listen in to learn more about how linear and “virtual linear” TV are adapting to find viewers!
Click here to listen to the podcast (24 minutes, 18 seconds)