VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream Podcast: Can the Big Ten Help Slow Broadcast and Cable TV’s Decline?

    Friday, August 19, 2022, 11:23 AM ET
    |
    Posted by Will Richmond

    On this week’s episode of Inside the Stream nScreenMedia’s Colin Dixon and I discuss whether the Big Ten (and sports more generally) can help slow broadcast and cable TV’s viewership decline. This week the Big Ten announced a new $7 billion, 7-year media rights deal with Fox, CBS and NBC, which triples the annual revenue the conference receives compared to its current deal.

    Meanwhile Nielsen revealed that in July streaming accounted for 34.8% of TV consumption by Americans, beating cable’s share of 34.4% and broadcast’s 21.6%. It was the first time streaming eclipsed cable. And in Q2, the biggest pay-TV operators lost another 1.9 million subscribers, underscoring cord-cutting’s impact on the industry. All of this raises the question whether the Big Ten, as well as other major sports, can stabilize or reverse broadcast and cable’s decline.

    Listen to the podcast (24 minutes, 17 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

     

    Categories: Podcasts, Sports

    Topics: CBS, FOX, NBC, Nielsen, Podcast

  • CTV Advertising PREVIEW 2023 - leaderboard - 1-24-23

Also see:

Inside the Stream Podcast: Interview With FuboTV’s CEO and Co-Founder David Gandler

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Netflix Is Telling Advertisers That Signups for Its New Tier Are Way Up ... But How Much Up? Next TV
  • General Motors, Netflix Aim to Boost Electric Vehicles in Super Bowl and Popular Streaming Series Variety
  • Alphabet misses on earnings and revenue as YouTube falls short CNBC
  • YouTube Shorts surpassed 50 billion daily views, a bright spot for Alphabet as it faces fierce competition from TikTok and declining ad revenue Insider
  • Havas Media Names FreeWheel A Preferred SSP AdExchanger
  • NBCUniversal’s Peacock stops offering free tier for new subscribers Fierce Video
More News

Our Sponsors

  • CTV Advertising PREVIEW 2023 - 1-24-23

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2023. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions