News for 'NBCU'

Friday, November 1, 2019

NBC is leaning toward making its Peacock streaming service free to everyone CNBC
Advertising, SVOD

Thursday, October 24, 2019

NBCU’s Burke: Peacock Will Get to ‘Cruising Altitude’ Quicker Than Subscription Rivals Multichannel News
Broadcasters, SVOD

Tuesday, October 8, 2019

Comcast Puts Strauss in Charge of Peacock Multichannel News
People, SVOD

Friday, July 26, 2019

NBCU Streaming Service Slated For April 2020, Propelled By 'The Office' Mediapost
Cable Networks

Monday, March 18, 2019

NBCUniversal, Sky team up to expand global advertising product Reuters
Advertising, Cable Networks, International

Tuesday, March 12, 2019

TV networks partner to standardize addressable advertising AdAge
Advertising, Broadcasters, Cable Networks

Tuesday, March 5, 2019

NBC's Prime Pod Effort Scores High Ad Metrics Mediapost
Advertising, Broadcasters

Thursday, February 28, 2019

Tubi and NBCU Strike AVOD Licensing Deal Multichannel News
Aggregators, Cable Networks

Tuesday, February 5, 2019

NBC Sports and Rory McIlroy launch a streaming service for golf nuts Engadget
Sports

Wednesday, January 16, 2019

How Bold Will NBCUniversal's "Low-Key" Streaming Bet Actually Be? The Hollywood Reporter
Broadcasters, Cable Networks

Monday, January 14, 2019

Steve Burke on NBCU’s Streaming Plans, Fate of Hulu Stake and Winnowing His Direct Reports Variety
Cable Networks, Studios

Friday, January 11, 2019

NBCU Crafts Bluprint For A New Kind Of Influencer Tubefilter
Broadcasters

Tuesday, January 8, 2019

NBCUniversal is slashing even more TV ads Axios
Advertising, Broadcasters

Monday, November 26, 2018

NBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV Adweek
Advertising

Thursday, October 25, 2018

NBCU’s Burke: vMVPD Growth Appears to Be ‘Flattening’ Multichannel News
Skinny Bundles

Thursday, September 6, 2018

NBCUniversal Adds Jeff Shell, Linda Yaccarino, Matt Bond to Hulu Board The Hollywood Reporter
People, SVOD

Wednesday, August 29, 2018

Comcast Gets Notice That NBC Antitrust Scrutiny Will Persist Bloomberg
Cable TV Operators, Regulation

Thursday, August 9, 2018

NBCUniversal Eyeing Late Fall Launch for New Video App Called Watch Back The Hollywood Reporter
Broadcasters

Monday, July 30, 2018

Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers AdExchanger
Advertising

Tuesday, July 24, 2018

NBC News Unveils Some of Its Streaming-Video Plans and Hosts Variety
Broadcasters

Tuesday, July 17, 2018

NBCU Relaunches Craftsy Network as Bluprint, a How-To Subscription-Video Service Variety
Startups

Tuesday, June 26, 2018

NBCU Holds Top TV Ad Share For 2017-2018 Season Mediapost
Advertising, Broadcasters

Tuesday, May 22, 2018

Price For TV Networks With Fewer Ads? A Modest 7% Premium Mediapost
Advertising

Monday, May 21, 2018

TV’s Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee Variety
Advertising

Tuesday, May 8, 2018

NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand Safety Mediapost
Advertising, Broadcasters

Friday, May 4, 2018

NBCU to Measure TV Ads Based on Business Outcomes WSJ
Advertising, Broadcasters

Monday, April 30, 2018

Thursday, April 19, 2018

NBCU Joins ‘OpenAP’ TV Ad Consortium, Licenses Data Assets WSJ
Advertising, Broadcasters, Cable Networks

Wednesday, April 18, 2018

TV needs fewer commercials, but the math is going to be hard AdAge
Advertising, Broadcasters

Thursday, April 5, 2018

NBCU Creates Metric Combining Linear and Digital Ad Views B&C
Advertising, Broadcasters, Cable Networks

Thursday, March 8, 2018

‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing Digiday
Advertising, Broadcasters

Wednesday, February 28, 2018

NBC Universal Promises to Slash TV Commercials By 20 Percent AdAge
Advertising, Broadcasters

Wednesday, February 21, 2018

NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement AdExchanger
Analytics, Broadcasters

Friday, January 26, 2018

With Left Field, NBC News is experimenting with VR, mixed reality, and other new story forms NiemanLab
Broadcasters, Virtual Reality

Saturday, January 20, 2018

NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video Variety
Branded Entertainment, Broadcasters

Thursday, January 11, 2018

NBC Sees $1.4 Billion in Ad Sales for Super Bowl, Winter Games Bloomberg
Advertising, Broadcasters, Sports

Wednesday, December 13, 2017

Alibaba Video Arm Signs Deals With NBCUniversal, Sony Pictures Bloomberg
International

Thursday, November 16, 2017

NBC Will Stream 1,800+ Hours Of 2018 Winter Olympics Mediapost
Broadcasters, Sports

Monday, November 6, 2017

NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes Variety
Advertising, Broadcasters, Cable Networks

Monday, October 16, 2017

Snap, NBCUniversal Form Studio Joint Venture, Tap Duplass Brothers for Original Shows Variety
Cable Networks, Partnerships, Social Media

Wednesday, September 27, 2017

Hulu’s new deal with NBCU brings ’30 Rock’ and other shows to its on-demand service TechCrunch
Aggregators, Broadcasters

Tuesday, September 5, 2017

Comcast's Vazirani Takes Senior Research Role At NBCU Mediapost
Advertising, Analytics, Cable Networks, People

Tuesday, August 22, 2017

Dow Jones' Fellows To Head New NBCU Senior Digital Ad Post Mediapost
Advertising, People

Thursday, May 11, 2017

The Only Metric That Matters: Sales HuffPo
Advertising, Broadcasters

Wednesday, May 3, 2017

NBCUniversal Shifts Gears on Seeso Streaming Service, Evan Shapiro to Exit Variety
People, SVOD

Monday, May 1, 2017

NBCU Agrees to Stream Networks on Hulu Live Service Multichannel News
Broadcasters, Skinny Bundles

Monday, April 10, 2017

Comcast Is Planning a Netflix Rival Using NBC Shows Bloomberg
Broadcasters, Cable TV Operators, SVOD

Tuesday, April 4, 2017

Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising Adweek
Advertising, Broadcasters, Data

Thursday, March 23, 2017

Sling TV Launches NBC Regional Sports Nets Multichannel News
Skinny Bundles, Sports

Thursday, March 9, 2017

Condé Nast Joins NBCU-Vox Ad Network; Are BuzzFeed, Snapchat Next? Variety
Advertising, Broadcasters, Millennials, Online Publishers

Monday, March 6, 2017

Comcast NBCUniversal is launching a Techstars-powered accelerator called LIFT Labs TechCrunch
Cable TV Operators, Startups

Monday, February 27, 2017

Small Change: Why Niche Cable Nets Are on Their Last Legs AdAge
Cable Networks

Tuesday, February 14, 2017

NBCUniversal, BuzzFeed Co-Developing TV Content WSJ
Online Publishers, Partnerships

Friday, January 6, 2017

Linear TV Needs New Advertising Models B&C
Advertising, Broadcasters

Thursday, December 29, 2016

Cord-Cutting Forces Cable Networks to Make Hard Choices AdAge
Cable Networks

Thursday, December 22, 2016

Why The 2017 TV Upfronts Could Be A Buyer’s Market AdExchanger
Advertising, Broadcasters

Wednesday, December 14, 2016

Fox, NBCU contributing NFL, NBA games to FuboTV’s streaming TV service Fierce Cable
Skinny Bundles

Monday, December 12, 2016

'No interest in playing your games': Why programmatic TV hasn't (yet) taken off Digiday
Advertising, Cable Networks, Programmatic

Monday, November 7, 2016

Wednesday, October 26, 2016

NBCU’s Burke: ‘Healthy Skepticism’ That OTT-TV Will Draw Subs by the Millions Multichannel News
Cable TV Operators, Skinny Bundles

Tuesday, September 27, 2016

TV's Data-Fueled Ad Sales: Finding the Signal in the Noise AdAge
Advertising, Broadcasters, Data

Thursday, September 15, 2016

NBC Universal CEO: OTT Video Biz Still a Dream Home Media
SVOD

Wednesday, September 14, 2016

Laughing All the Way to the Bank: Rio Olympics Make NBC $250 Million Richer AdAge
Broadcasters, Sports

Tuesday, September 13, 2016

NBC Universal Inks Deal With DirecTV 'Skinny' Bundles Home Media
Broadcasters, Cable Networks, Satellite, Skinny Bundles, Telcos

Friday, August 26, 2016

Here's the tech NBC built to stream the Olympics - now can it replace TV? The Verge
Broadcasters, Sports, Technology

Wednesday, August 24, 2016

Tuesday, August 16, 2016

Wednesday, August 17, 2016

Disney, NBC in Battle to Stream Sports (and More) The Hollywood Reporter
Cable Networks, Sports, Technology

Thursday, August 11, 2016

Wednesday, August 10, 2016

Monday, August 8, 2016

NBCU, Snapchat Forge Content, Ad Deal Multichannel News
Broadcasters, Cable Networks, Social Media

Friday, August 5, 2016

NBC Olympics, Yahoo Expand Digital Deal For Rio Games Multichannel News
Broadcasters, Sports

Tuesday, August 2, 2016

Greenblatt Says NBC on Verge of Expanding OTT Far Beyond 'Toe in Water' B&C
Broadcasters

Wednesday, July 27, 2016

NBC Turns to Digital Influencers to Draw TV-Averse Millennials to Olympics Coverage Variety
Broadcasters, Social Media, Sports

Tuesday, July 12, 2016

Olympics 2016: Behind the Grand Media Experiment of the Summer Games Variety
Broadcasters, Sports

Tuesday, June 7, 2016

NBC Universal Bows SVOD Service for Largest Aussie Pay-TV Operator Home Media Magazine
International, SVOD

Monday, May 16, 2016

NBCUniversal Asserts Its Dominance Over Digital Video Players Adweek
Advertising, Broadcasters, Cable Networks

Thursday, May 5, 2016

Amazon Adds Seeso to Subscription Mix Multichannel News
SVOD

Monday, May 2, 2016

NBCUniversal in Talks to Join Hulu Channel Bundle Variety
Broadcasters, SVOD

Thursday, April 28, 2016

After two years of decline, TV could see an ad comeback LA Times
Advertising, Broadcasters, Cable Networks

Monday, April 25, 2016

'Saturday Night Live' Will Cut Ads by 30% Next Season AdAge
Advertising, Broadcasters

Sunday, April 17, 2016

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles Adweek
Advertising, Cable Networks

Thursday, April 14, 2016

NBC Universal Ready to Move Beyond Nielsen Guarantees AdAge
Advertising, Analytics, Broadcasters

Monday, April 11, 2016

Chrysler Rides With Meyers on NBCU 'Pets' Symphony B&C
Advertising, Broadcasters

Monday, April 4, 2016

NBCUniversal and Vox Team Up to Sell Cross-Platform, Premium Digital Advertising Adweek
Advertising, Broadcasters, Online Publishers

Monday, March 21, 2016

NBCU Starts Content Studio For Branded Advertisers' Content Mediapost
Branded Entertainment, Broadcasters

Friday, February 26, 2016

TV Networks Recast the Role of Commercials NY Times
Advertising, Broadcasters, Cable Networks

Thursday, February 11, 2016

As TV Gets Its Data On, Walled Garden Problem Looms WSJ
Advertising, Broadcasters, Cable Networks

Thursday, January 7, 2016

Monday, December 14, 2015

NBCUniversal to Partner With Data Trackers to Study Olympics Viewing NY Times
Analytics, Broadcasters, Sports

Thursday, October 29, 2015

Programmatic Drives 10-15% Of NBCUniversal's Total Digital Upfront Business AdExchanger
Advertising, Broadcasters, Cable Networks, Programmatic

Tuesday, October 20, 2015

NBCU Exec Calls for Better TV Measurement Multichannel News
Analytics, Broadcasters, Cable Networks

Title	Date	Source	Category

Previous | Next