| Title |
Date |
Source |
Category |
| Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In. |
03-22-2021 |
AdExchanger |
Advertising, Devices |
| NBCUniversal Will Seek Primetime TV Rates for Streaming Peacock Ads |
03-18-2021 |
Variety |
Advertising, AVOD, Broadcasters |
| Peacock Lost $914 Million in 2020, Comcast Filing Reveals |
03-09-2021 |
Variety |
SVOD |
| NBCU Expands Addressable Offerings Through Charter Partnership |
02-25-2021 |
Adweek |
Advertising, Broadcasters, Cable TV Operators |
| NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals |
02-23-2021 |
Mediapost |
Advertising, Broadcasters |
| NBCUniversal is bringing its live events to Twitter users globally |
01-25-2021 |
CNBC |
Broadcasters, Social Media |
| The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics |
01-19-2021 |
Adweek |
SVOD |
| Entertainment News Network LIT To Launch Exclusively On NBCUniversal Streamer Peacock |
01-11-2021 |
Deadline |
SVOD |
| New NBCU Carriage Deal with Charter Includes ‘Free Extended Trial’ of Peacock Premium |
01-07-2021 |
Next TV |
Cable Networks, Cable TV Operators, SVOD |
| NBCUniversal CEO Jeff Shell Laments “Bad Dream” Of 2020 But Praises Peacock, Drops Streaming Stats In Holiday Staff Memo |
12-17-2020 |
Deadline |
SVOD |
| NBCUniversal Opens Up More Inventory to Local Advertisers |
12-10-2020 |
Adweek |
Advertising, Broadcasters, Cable Networks |
| NBCUniversal’s Peacock Tops 26 Million Subscribers |
12-08-2020 |
The Wrap |
Cable Networks, SVOD |
| Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising |
12-02-2020 |
Mediapost |
Advertising, Broadcasters, Cable Networks, Technology |
| NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock |
11-23-2020 |
Adweek |
Commerce, SVOD |
| NBCU Taps PayPal to Help Spur TV Audiences to E-Shop |
11-10-2020 |
Variety |
Broadcasters, Commerce |
| NBCU Completes Upfront, Sees Q3 Ad Revenues Decline |
10-29-2020 |
Mediapost |
Advertising, Broadcasters, Cable Networks |
| Roku Inks NBCUniversal Deal For Peacock App, Ending Dispute |
09-21-2020 |
Yahoo Finance |
Cable Networks, Devices, SVOD |
| NBCU Threatens to Pull TV Apps From Roku Amid Fight Over Peacock Deal Terms |
09-18-2020 |
Variety |
Cable Networks, Devices, SVOD |
| NBCUniversal TV and Streaming Unit Eyes Restructuring for Digital Age |
07-30-2020 |
The Hollywood Reporter |
Broadcasters, Cable Networks |
| NBCUniversal Adds 11 New Advertising Formats For Marketers |
07-16-2020 |
Mediapost |
Advertising, Broadcasters, Cable Networks |
| Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow |
07-16-2020 |
Digiday |
Advertising |
| With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’ |
07-13-2020 |
Adweek |
Advertising, Broadcasters, Cable Networks |
| NBCUniversal's Peacock is unlikely to reach deals with Amazon and Roku by July 15 launch |
07-09-2020 |
CNBC |
Devices, SVOD |
| NBCUniversal’s Peacock strikes licensing deal for ViacomCBS movies and TV shows including ‘The Godfather,’ ‘Undercover B... |
07-01-2020 |
CNBC |
Broadcasters, SVOD |
| Snapchat Plans AR-Enabled Original Series, Strikes Content Deals with Disney, NBCUniversal |
06-11-2020 |
The Hollywood Reporter |
Cable Networks, Social Media |
| Mark Lazarus to Lead All Entertainment TV - Including Peacock - for NBCUniversal in Broad Reorg |
05-04-2020 |
The Wrap |
Broadcasters, SVOD |
| Q1 2020 Proves Streaming Is Essential To Consumers And To The Future Of Media Companies |
04-27-2020 |
Forrester |
Advertising, SVOD |
| NBCUniversal makes its content and ads more shoppable with a new Checkout experience |
04-23-2020 |
TechCrunch |
Broadcasters, Commerce |
| FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time |
04-15-2020 |
Adweek |
Advertising, Technology |
| May Upfronts Week Collapses as Most Media Companies Delay Their Virtual Events |
04-10-2020 |
Adweek |
Advertising, Broadcasters |
| NBCU Courting Advertisers with Less Clutter, Free Services |
04-06-2020 |
B&C |
Advertising, Broadcasters, Cable Networks |
| NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately |
03-16-2020 |
The Hollywood Reporter |
FIlms |
| NBCUniversal Quietly Sold $500 Million Stake in Snapchat |
03-09-2020 |
The Hollywood Reporter |
Broadcasters, Deals & Financings, Social Media |
| NBCUniversal Opens New Local Ads Business for Streaming TV |
02-26-2020 |
WSJ |
Advertising, Broadcasters |
| NBC Affiliates Seek To Nix Peacock's 'Pre-Airing' Of Late-Night Shows |
02-05-2020 |
Mediapost |
Broadcasters, SVOD |
| Snapchat And NBC Expand Olympics Content Pact Around 2020 Tokyo Games |
01-26-2020 |
Tubefilter |
Broadcasters, Social Media, Sports |
| Comcast takes aim at CNN with NBC-Sky global news channel |
01-23-2020 |
Reuters |
Cable Networks |
| NBC Affiliates Stabbed By Peacock Quill |
01-22-2020 |
TVNewsCheck |
Broadcasters, SVOD |
| NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech |
01-07-2020 |
WSJ |
Advertising, Broadcasters, Cable Networks, Technology |
| NBCU Mulling $10 Price for Ad-Free Peacock: Report |
12-19-2019 |
Multichannel News |
Cable Networks, SVOD |
| It's Official: NBCU's Burke To Step Down, Shell To Become CEO Jan. 1 |
12-16-2019 |
Mediapost |
Broadcasters, Cable Networks, People |
| NBCUniversal CEO Steve Burke to Depart in 2020, Jeff Shell Expected to Succeed Him |
12-12-2019 |
Variety |
Broadcasters, Cable Networks, Cable TV Operators, People |
| NBC is leaning toward making its Peacock streaming service free to everyone |
11-01-2019 |
CNBC |
Advertising, SVOD |
| NBCU’s Burke: Peacock Will Get to ‘Cruising Altitude’ Quicker Than Subscription Rivals |
10-24-2019 |
Multichannel News |
Broadcasters, SVOD |
| Comcast Puts Strauss in Charge of Peacock |
10-08-2019 |
Multichannel News |
People, SVOD |
| NBCU Streaming Service Slated For April 2020, Propelled By 'The Office' |
07-26-2019 |
Mediapost |
Cable Networks |
| NBCUniversal, Sky team up to expand global advertising product |
03-18-2019 |
Reuters |
Advertising, Cable Networks, International |
| TV networks partner to standardize addressable advertising |
03-12-2019 |
AdAge |
Advertising, Broadcasters, Cable Networks |
| NBC's Prime Pod Effort Scores High Ad Metrics |
03-05-2019 |
Mediapost |
Advertising, Broadcasters |
| Tubi and NBCU Strike AVOD Licensing Deal |
02-28-2019 |
Multichannel News |
Aggregators, Cable Networks |
| NBC Sports and Rory McIlroy launch a streaming service for golf nuts |
02-05-2019 |
Engadget |
Sports |
| How Bold Will NBCUniversal's "Low-Key" Streaming Bet Actually Be? |
01-16-2019 |
The Hollywood Reporter |
Broadcasters, Cable Networks |
| Steve Burke on NBCU’s Streaming Plans, Fate of Hulu Stake and Winnowing His Direct Reports |
01-14-2019 |
Variety |
Cable Networks, Studios |
| NBCU Crafts Bluprint For A New Kind Of Influencer |
01-11-2019 |
Tubefilter |
Broadcasters |
| NBCUniversal is slashing even more TV ads |
01-08-2019 |
Axios |
Advertising, Broadcasters |
| NBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV |
11-26-2018 |
Adweek |
Advertising |
| NBCU’s Burke: vMVPD Growth Appears to Be ‘Flattening’ |
10-25-2018 |
Multichannel News |
Skinny Bundles |
| NBCUniversal Adds Jeff Shell, Linda Yaccarino, Matt Bond to Hulu Board |
09-06-2018 |
The Hollywood Reporter |
People, SVOD |
| Comcast Gets Notice That NBC Antitrust Scrutiny Will Persist |
08-29-2018 |
Bloomberg |
Cable TV Operators, Regulation |
| NBCUniversal Eyeing Late Fall Launch for New Video App Called Watch Back |
08-09-2018 |
The Hollywood Reporter |
Broadcasters |
| Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers |
07-30-2018 |
AdExchanger |
Advertising |
| NBC News Unveils Some of Its Streaming-Video Plans and Hosts |
07-24-2018 |
Variety |
Broadcasters |
| NBCU Relaunches Craftsy Network as Bluprint, a How-To Subscription-Video Service |
07-17-2018 |
Variety |
Startups |
| NBCU Holds Top TV Ad Share For 2017-2018 Season |
06-26-2018 |
Mediapost |
Advertising, Broadcasters |
| Price For TV Networks With Fewer Ads? A Modest 7% Premium |
05-22-2018 |
Mediapost |
Advertising |
| TV’s Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee |
05-21-2018 |
Variety |
Advertising |
| NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand Safety |
05-08-2018 |
Mediapost |
Advertising, Broadcasters |
| NBCU to Measure TV Ads Based on Business Outcomes |
05-04-2018 |
WSJ |
Advertising, Broadcasters |
| Google teams with NBC to build VR content for its TV shows |
04-30-2018 |
TechCrunch |
Broadcasters, Partnerships, Virtual Reality |
| In a sign of the times, NBCU’s NewFronts pitch leans on brand safety |
04-30-2018 |
Digiday |
Advertising |
| NBCU Joins ‘OpenAP’ TV Ad Consortium, Licenses Data Assets |
04-19-2018 |
WSJ |
Advertising, Broadcasters, Cable Networks |
| TV needs fewer commercials, but the math is going to be hard |
04-18-2018 |
AdAge |
Advertising, Broadcasters |
| NBCU Creates Metric Combining Linear and Digital Ad Views |
04-05-2018 |
B&C |
Advertising, Broadcasters, Cable Networks |
| ‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing |
03-08-2018 |
Digiday |
Advertising, Broadcasters |
| NBC Universal Promises to Slash TV Commercials By 20 Percent |
02-28-2018 |
AdAge |
Advertising, Broadcasters |
| NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement |
02-21-2018 |
AdExchanger |
Analytics, Broadcasters |
| With Left Field, NBC News is experimenting with VR, mixed reality, and other new story forms |
01-26-2018 |
NiemanLab |
Broadcasters, Virtual Reality |
| NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video |
01-20-2018 |
Variety |
Branded Entertainment, Broadcasters |
| NBC Sees $1.4 Billion in Ad Sales for Super Bowl, Winter Games |
01-11-2018 |
Bloomberg |
Advertising, Broadcasters, Sports |
| Alibaba Video Arm Signs Deals With NBCUniversal, Sony Pictures |
12-13-2017 |
Bloomberg |
International |
| NBC Will Stream 1,800+ Hours Of 2018 Winter Olympics |
11-16-2017 |
Mediapost |
Broadcasters, Sports |
| NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes |
11-06-2017 |
Variety |
Advertising, Broadcasters, Cable Networks |
| Snap, NBCUniversal Form Studio Joint Venture, Tap Duplass Brothers for Original Shows |
10-16-2017 |
Variety |
Cable Networks, Partnerships, Social Media |
| Hulu’s new deal with NBCU brings ’30 Rock’ and other shows to its on-demand service |
09-27-2017 |
TechCrunch |
Aggregators, Broadcasters |
| Comcast's Vazirani Takes Senior Research Role At NBCU |
09-05-2017 |
Mediapost |
Advertising, Analytics, Cable Networks, People |
| Dow Jones' Fellows To Head New NBCU Senior Digital Ad Post |
08-22-2017 |
Mediapost |
Advertising, People |
| The Only Metric That Matters: Sales |
05-11-2017 |
HuffPo |
Advertising, Broadcasters |
| NBCUniversal Shifts Gears on Seeso Streaming Service, Evan Shapiro to Exit |
05-03-2017 |
Variety |
People, SVOD |
| NBCU Agrees to Stream Networks on Hulu Live Service |
05-01-2017 |
Multichannel News |
Broadcasters, Skinny Bundles |
| Comcast Is Planning a Netflix Rival Using NBC Shows |
04-10-2017 |
Bloomberg |
Broadcasters, Cable TV Operators, SVOD |
| Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising |
04-04-2017 |
Adweek |
Advertising, Broadcasters, Data |
| Sling TV Launches NBC Regional Sports Nets |
03-23-2017 |
Multichannel News |
Skinny Bundles, Sports |
| Condé Nast Joins NBCU-Vox Ad Network; Are BuzzFeed, Snapchat Next? |
03-09-2017 |
Variety |
Advertising, Broadcasters, Millennials, Online Publishers |
| Comcast NBCUniversal is launching a Techstars-powered accelerator called LIFT Labs |
03-06-2017 |
TechCrunch |
Cable TV Operators, Startups |
| Small Change: Why Niche Cable Nets Are on Their Last Legs |
02-27-2017 |
AdAge |
Cable Networks |
| NBCUniversal, BuzzFeed Co-Developing TV Content |
02-14-2017 |
WSJ |
Online Publishers, Partnerships |
| Linear TV Needs New Advertising Models |
01-06-2017 |
B&C |
Advertising, Broadcasters |
| Cord-Cutting Forces Cable Networks to Make Hard Choices |
12-29-2016 |
AdAge |
Cable Networks |
| Why The 2017 TV Upfronts Could Be A Buyer’s Market |
12-22-2016 |
AdExchanger |
Advertising, Broadcasters |
| Fox, NBCU contributing NFL, NBA games to FuboTV’s streaming TV service |
12-14-2016 |
Fierce Cable |
Skinny Bundles |
