Connected TV Advertising Summit (VIrtual) Leaderboard

News for 'NBCU'

Title Date Source
Are Biddable Ad Buys In CTV’s Future? The Experts Weigh In. 03-22-2021 AdExchanger
NBCUniversal Will Seek Primetime TV Rates for Streaming Peacock Ads 03-18-2021 Variety
Peacock Lost $914 Million in 2020, Comcast Filing Reveals 03-09-2021 Variety
NBCU Expands Addressable Offerings Through Charter Partnership 02-25-2021 Adweek
NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals 02-23-2021 Mediapost
NBCUniversal is bringing its live events to Twitter users globally 01-25-2021 CNBC
The Office Helps Peacock Hit ‘Cruising Altitude’ Ahead of Summer Olympics 01-19-2021 Adweek
Entertainment News Network LIT To Launch Exclusively On NBCUniversal Streamer Peacock 01-11-2021 Deadline
New NBCU Carriage Deal with Charter Includes ‘Free Extended Trial’ of Peacock Premium 01-07-2021 Next TV
NBCUniversal CEO Jeff Shell Laments “Bad Dream” Of 2020 But Praises Peacock, Drops Streaming Stats In Holiday Staff Memo 12-17-2020 Deadline
NBCUniversal Opens Up More Inventory to Local Advertisers 12-10-2020 Adweek
NBCUniversal’s Peacock Tops 26 Million Subscribers 12-08-2020 The Wrap
Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising 12-02-2020 Mediapost
NBCUniversal Expands Today Show’s Shoppable Franchise to Peacock 11-23-2020 Adweek
NBCU Taps PayPal to Help Spur TV Audiences to E-Shop 11-10-2020 Variety
NBCU Completes Upfront, Sees Q3 Ad Revenues Decline 10-29-2020 Mediapost
Roku Inks NBCUniversal Deal For Peacock App, Ending Dispute 09-21-2020 Yahoo Finance
NBCU Threatens to Pull TV Apps From Roku Amid Fight Over Peacock Deal Terms 09-18-2020 Variety
NBCUniversal TV and Streaming Unit Eyes Restructuring for Digital Age 07-30-2020 The Hollywood Reporter
NBCUniversal Adds 11 New Advertising Formats For Marketers 07-16-2020 Mediapost
Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow 07-16-2020 Digiday
With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’ 07-13-2020 Adweek
NBCUniversal's Peacock is unlikely to reach deals with Amazon and Roku by July 15 launch 07-09-2020 CNBC
NBCUniversal’s Peacock strikes licensing deal for ViacomCBS movies and TV shows including ‘The Godfather,’ ‘Undercover B... 07-01-2020 CNBC
Snapchat Plans AR-Enabled Original Series, Strikes Content Deals with Disney, NBCUniversal 06-11-2020 The Hollywood Reporter
Mark Lazarus to Lead All Entertainment TV - Including Peacock - for NBCUniversal in Broad Reorg 05-04-2020 The Wrap
Q1 2020 Proves Streaming Is Essential To Consumers And To The Future Of Media Companies 04-27-2020 Forrester
NBCUniversal makes its content and ads more shoppable with a new Checkout experience 04-23-2020 TechCrunch
FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time 04-15-2020 Adweek
May Upfronts Week Collapses as Most Media Companies Delay Their Virtual Events 04-10-2020 Adweek
NBCU Courting Advertisers with Less Clutter, Free Services 04-06-2020 B&C
NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately 03-16-2020 The Hollywood Reporter
NBCUniversal Quietly Sold $500 Million Stake in Snapchat 03-09-2020 The Hollywood Reporter
NBCUniversal Opens New Local Ads Business for Streaming TV 02-26-2020 WSJ
NBC Affiliates Seek To Nix Peacock's 'Pre-Airing' Of Late-Night Shows 02-05-2020 Mediapost
Snapchat And NBC Expand Olympics Content Pact Around 2020 Tokyo Games 01-26-2020 Tubefilter
Comcast takes aim at CNN with NBC-Sky global news channel 01-23-2020 Reuters
NBC Affiliates Stabbed By Peacock Quill 01-22-2020 TVNewsCheck
NBCUniversal Aims to Merge TV and Digital Ad Buying With New Tech 01-07-2020 WSJ
NBCU Mulling $10 Price for Ad-Free Peacock: Report 12-19-2019 Multichannel News
It's Official: NBCU's Burke To Step Down, Shell To Become CEO Jan. 1 12-16-2019 Mediapost
NBCUniversal CEO Steve Burke to Depart in 2020, Jeff Shell Expected to Succeed Him 12-12-2019 Variety
NBC is leaning toward making its Peacock streaming service free to everyone 11-01-2019 CNBC
NBCU’s Burke: Peacock Will Get to ‘Cruising Altitude’ Quicker Than Subscription Rivals 10-24-2019 Multichannel News
Comcast Puts Strauss in Charge of Peacock 10-08-2019 Multichannel News
NBCU Streaming Service Slated For April 2020, Propelled By 'The Office' 07-26-2019 Mediapost
NBCUniversal, Sky team up to expand global advertising product 03-18-2019 Reuters
TV networks partner to standardize addressable advertising 03-12-2019 AdAge
NBC's Prime Pod Effort Scores High Ad Metrics 03-05-2019 Mediapost
Tubi and NBCU Strike AVOD Licensing Deal 02-28-2019 Multichannel News
NBC Sports and Rory McIlroy launch a streaming service for golf nuts 02-05-2019 Engadget
How Bold Will NBCUniversal's "Low-Key" Streaming Bet Actually Be? 01-16-2019 The Hollywood Reporter
Steve Burke on NBCU’s Streaming Plans, Fate of Hulu Stake and Winnowing His Direct Reports 01-14-2019 Variety
NBCU Crafts Bluprint For A New Kind Of Influencer 01-11-2019 Tubefilter
NBCUniversal is slashing even more TV ads 01-08-2019 Axios
NBCUniversal Taps Machine Learning to Tie Ads to Relevant Moments on TV 11-26-2018 Adweek
NBCU’s Burke: vMVPD Growth Appears to Be ‘Flattening’ 10-25-2018 Multichannel News
NBCUniversal Adds Jeff Shell, Linda Yaccarino, Matt Bond to Hulu Board 09-06-2018 The Hollywood Reporter
Comcast Gets Notice That NBC Antitrust Scrutiny Will Persist 08-29-2018 Bloomberg
NBCUniversal Eyeing Late Fall Launch for New Video App Called Watch Back 08-09-2018 The Hollywood Reporter
Long Commercials, The Flash-Matic And The Four Cs: Lessons For TV Marketers 07-30-2018 AdExchanger
NBC News Unveils Some of Its Streaming-Video Plans and Hosts 07-24-2018 Variety
NBCU Relaunches Craftsy Network as Bluprint, a How-To Subscription-Video Service 07-17-2018 Variety
NBCU Holds Top TV Ad Share For 2017-2018 Season 06-26-2018 Mediapost
Price For TV Networks With Fewer Ads? A Modest 7% Premium 05-22-2018 Mediapost
TV’s Most Interesting Ads Could Be Served by CBS, Hulu - and Samantha Bee 05-21-2018 Variety
NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand Safety 05-08-2018 Mediapost
NBCU to Measure TV Ads Based on Business Outcomes 05-04-2018 WSJ
Google teams with NBC to build VR content for its TV shows 04-30-2018 TechCrunch
In a sign of the times, NBCU’s NewFronts pitch leans on brand safety 04-30-2018 Digiday
NBCU Joins ‘OpenAP’ TV Ad Consortium, Licenses Data Assets 04-19-2018 WSJ
TV needs fewer commercials, but the math is going to be hard 04-18-2018 AdAge
NBCU Creates Metric Combining Linear and Digital Ad Views 04-05-2018 B&C
‘Make TV more like digital TV’: Networks are removing clutter to improve TV viewing 03-08-2018 Digiday
NBC Universal Promises to Slash TV Commercials By 20 Percent 02-28-2018 AdAge
NBC Hires An SVP Of Ad Tech And Other Talent To Boost Advanced TV Ad Measurement 02-21-2018 AdExchanger
With Left Field, NBC News is experimenting with VR, mixed reality, and other new story forms 01-26-2018 NiemanLab
NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video 01-20-2018 Variety
NBC Sees $1.4 Billion in Ad Sales for Super Bowl, Winter Games 01-11-2018 Bloomberg
Alibaba Video Arm Signs Deals With NBCUniversal, Sony Pictures 12-13-2017 Bloomberg
NBC Will Stream 1,800+ Hours Of 2018 Winter Olympics 11-16-2017 Mediapost
NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes 11-06-2017 Variety
Snap, NBCUniversal Form Studio Joint Venture, Tap Duplass Brothers for Original Shows 10-16-2017 Variety
Hulu’s new deal with NBCU brings ’30 Rock’ and other shows to its on-demand service 09-27-2017 TechCrunch
Comcast's Vazirani Takes Senior Research Role At NBCU 09-05-2017 Mediapost
Dow Jones' Fellows To Head New NBCU Senior Digital Ad Post 08-22-2017 Mediapost
The Only Metric That Matters: Sales 05-11-2017 HuffPo
NBCUniversal Shifts Gears on Seeso Streaming Service, Evan Shapiro to Exit 05-03-2017 Variety
NBCU Agrees to Stream Networks on Hulu Live Service 05-01-2017 Multichannel News
Comcast Is Planning a Netflix Rival Using NBC Shows 04-10-2017 Bloomberg
Inside NBCUniversal’s Billion-Dollar Bet on Data-Based Advertising 04-04-2017 Adweek
Sling TV Launches NBC Regional Sports Nets 03-23-2017 Multichannel News
Condé Nast Joins NBCU-Vox Ad Network; Are BuzzFeed, Snapchat Next? 03-09-2017 Variety
Comcast NBCUniversal is launching a Techstars-powered accelerator called LIFT Labs 03-06-2017 TechCrunch
Small Change: Why Niche Cable Nets Are on Their Last Legs 02-27-2017 AdAge
NBCUniversal, BuzzFeed Co-Developing TV Content 02-14-2017 WSJ
Linear TV Needs New Advertising Models 01-06-2017 B&C
Cord-Cutting Forces Cable Networks to Make Hard Choices 12-29-2016 AdAge
Why The 2017 TV Upfronts Could Be A Buyer’s Market 12-22-2016 AdExchanger
Fox, NBCU contributing NFL, NBA games to FuboTV’s streaming TV service 12-14-2016 Fierce Cable
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