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Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube.
Top line
The new methodology will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices, which the company said will allow buyers to more easily compare YouTube reach inclusive of CTV to linear ad buys.
Between the lines
The announcement adds CTV to its existing deduplication as part of its Total Ad Ratings product, making CTV the fourth screen in tha toffering.
“In a converged world, customers need a complete picture of their ad spend across all screens,” said Debbie Weinstein, vp, global advertiser solutions, Google and YouTube, in a statement.
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