After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite—and rebranding two of them.
Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now be offered in one measurement suite, which the company said will simplify ad targeting and measurement in the streaming space.
Additionally, the company is rebranding two of those offerings. Streaming Video Ratings, which rolled out earlier this year, will now be called Nielsen Streaming Platform Ratings, while SVOD Content Ratings are now Nielsen Streaming Content Ratings.
The rebrand, according to the company, will help prepare for its transition to Nielsen One, the company’s forthcoming cross-platform measurement tool.
