| Title |
Date |
Source |
Category |
| Measurement, Transparency And Accountability Are Big Themes in CTV This Year |
02-08-2021 |
AdExchanger |
Advertising, Devices |
| Ad tech company Magnite is buying SpotX in play to deepen its strength in streaming ads |
02-05-2021 |
CNBC |
Advertising, Deals & Financings |
| Roku Expects Users to Stream Super Bowl |
02-04-2021 |
Next TV |
Advertising, Devices, Sports |
| FuboTV Is The First CTV Platform To Join Unified ID 2.0 |
02-04-2021 |
AdExchanger |
Advertising, Technology |
| Univision joins Project OAR to help evolve Spanish-language addressable TV strategies |
02-02-2021 |
AdAge |
Advertising |
| WPP, TikTok Announce Global Agency Partnership Wrapped In Data |
02-01-2021 |
Mediapost |
Advertising, Aggregators, Analytics, Partnerships, Social Media |
| A+E Networks Pushes Dramatic Upfront Shift From Demos to Total Audience Metrics |
02-01-2021 |
Adweek |
Advertising, Cable Networks |
| HBO Max To Offer Cheaper, Ad-Supported Subscription In Q2 |
01-29-2021 |
Tubefilter |
Advertising, Cable Networks |
| Roku’s Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals |
01-20-2021 |
Variety |
Advertising, Devices |
| Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use |
01-19-2021 |
Mediapost |
Advertising |
| The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter |
01-15-2021 |
Adweek |
Advertising |
| Innovid, DoubleVerify score new ad measurement accreditations from MRC |
01-14-2021 |
Fierce Video |
Advertising, Analytics, Technology |
| Why B2B marketers are plugging into connected TV |
01-11-2021 |
The Drum |
Advertising |
| Programmatic CTV Ads Hit $6.73 Billion In 2020 |
01-14-2021 |
Mediapost |
Advertising |
| iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact |
01-14-2021 |
AdExchanger |
Advertising, Deals & Financings |
| OpenAP Adds Technology to Further Automate TV Ad Sales |
01-11-2021 |
WSJ |
Advertising |
| It’s All About Context: Why Ad Dollars Aren’t Following The Viewers Flocking To CTV |
01-11-2021 |
AdExchanger |
Advertising |
| FreeWheel, Tegna Extend Automated Transactions Partnership |
01-08-2021 |
Mediapost |
Advertising, Broadcasters |
| Does the Growth of Connected TV Spell Trouble for Ad Tech? |
12-23-2020 |
Adweek |
Advertising, Technology |
| ‘Hard to find any impressions’: Media companies’ streaming inventory sold out early this fourth quarter |
12-21-2020 |
Digiday |
Advertising |
| Connected TV Trends to Accelerate in 2021 |
12-21-2020 |
Next TV |
Advertising, Devices |
| FreeWheel Buying Beeswax To Boost Ad Demand |
12-17-2020 |
Beet.tv |
Advertising, Deals & Financings |
| Beachfront, SeaChange Enable Programmatic for Cable Operators |
12-14-2020 |
Next TV |
Advertising, Cable TV Operators, Programmatic |
| Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network's |
12-11-2020 |
Mediapost |
Advertising |
| Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace |
12-08-2020 |
Mediapost |
Advertising |
| IAB looks to lure TV networks to the NewFronts |
12-10-2020 |
AdAge |
Advertising |
| NBCUniversal Opens Up More Inventory to Local Advertisers |
12-10-2020 |
Adweek |
Advertising, Broadcasters, Cable Networks |
| Redbox Adds AVOD Component to Free Streaming Platform |
12-08-2020 |
Next TV |
Advertising |
| Hulu Vet Jim Keller Tapped To Lead Ad Sales For Upcoming Discovery+ Streaming Hub |
12-07-2020 |
Tubefilter |
Advertising, Cable Networks, People |
| Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video |
12-03-2020 |
Mediapost |
Advertising, Devices, Live Streaming |
| Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences |
12-02-2020 |
Mediapost |
Advertising, Technology |
| Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising |
12-02-2020 |
Mediapost |
Advertising, Broadcasters, Cable Networks, Technology |
| Amazon’s sellers are becoming sold on its connected TV ads |
11-24-2020 |
The Drum |
Advertising |
| As Ad Dollars Flow into CTV, Brand Safety Considerations Follow |
11-20-2020 |
Adweek |
Advertising |
| How YouTube is working to focus advertisers’ attentions on its connected TV inventory |
11-19-2020 |
Digiday |
Advertising, Aggregators |
| Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages |
11-17-2020 |
Mediapost |
Advertising |
| FuboTV: Advertising Is ‘A Pillar Of Our Growth’ |
11-16-2020 |
AdExchanger |
Advertising, Skinny Bundles |
| TV advertising is making a comeback after pandemic slowdown |
11-13-2020 |
CNBC |
Advertising, Broadcasters, Cable Networks |
| TikTok-owner ByteDance to rake in $27 billion ad revenue by year-end: sources |
11-11-2020 |
Reuters |
Advertising, Social Media |
| Unruly, Publica Partner On CTV Ad-Pod Programmatic |
11-09-2020 |
Mediapost |
Advertising, Programmatic |
| Streaming TV Advertisers Want Better Targeting - Minus the Privacy Backlash |
11-06-2020 |
WSJ |
Advertising |
| Roku ARPU Surges 20% in Q3 While Active Users Hit 46 Million |
11-05-2020 |
Next TV |
Advertising, Devices |
| Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022 |
11-02-2020 |
Mediapost |
Advertising |
| NBCU Completes Upfront, Sees Q3 Ad Revenues Decline |
10-29-2020 |
Mediapost |
Advertising, Broadcasters, Cable Networks |
| YouTube brings in $5 billion in ad revenue as Alphabet and Google bounce back |
10-29-2020 |
The Verge |
Advertising, Aggregators |
| DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M |
10-28-2020 |
TechCrunch |
Advertising, Deals & Financings, Technology |
| GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. |
10-23-2020 |
Mediapost |
Advertising, Programmatic |
| ‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices |
10-21-2020 |
Digiday |
Advertising |
| Report: Quibi Spent $63 Million On Advertising This Year |
10-22-2020 |
Mediapost |
Advertising, Mobile Video, Startups |
| TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst |
10-19-2020 |
Mediapost |
Advertising |
