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News for 'Advertising'

Title Date Source
TV Manufacturers Seek to Capture a Bigger Share of Streaming Ad Market 09-01-2020 WSJ
What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers 09-02-2020 AdExchanger
YouTube Unveils List Of Year’s Top ‘Direct Response’ Ads As Format Continues To Flourish 08-21-2020 Tubefilter
U.S. TV Ad Spend Down 9% in 2020 Due to COVID 08-24-2020 Variety
ViacomCBS Seeks About $5.5 Million for 30-Second Commercial Spots in 2021 Super Bowl 08-20-2020 WSJ
Redbox’s Free Live TV Service Hits 60 Channels, New Additions Include Tastemade and Cheddar 08-13-2020 Variety
YouTube Tops In Brand Safety, According To Mediabrands Report And Audit 08-13-2020 Mediapost
Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report 08-08-2020 AdExchanger
Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing 08-06-2020 Mediapost
Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA 08-05-2020 AdExchanger
ViacomCBS Preps Connected Video Advertising Platform for Fall 08-04-2020 Adweek
The Potential In Programmatic OTT: Business Outcomes Vs. GRPs 07-30-2020 AdExchanger
With Always-On Channels, Streamers Are Looking More and More Like Traditional TV 07-24-2020 Adweek
How Hulu’s self-serve ad tool could open streaming’s floodgates 07-20-2020 Digiday
Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing 07-20-2020 Mediapost
Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV 07-17-2020 AdExchanger
DoubleVerify claims first for global CTV ad transparency 07-19-2020 Rapid TV News
NBCUniversal Adds 11 New Advertising Formats For Marketers 07-16-2020 Mediapost
Peacock's "Channels" is the Latest FAST Service to Launch 07-16-2020 Variety
Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow 07-16-2020 Digiday
CTV Ad Fraud Study IDs Early Warning Signs 07-16-2020 Mediapost
Hulu Ad Manager, a Self-Service Tool for Small and Medium Sized Businesses, Launches Today in Beta 07-15-2020 Hulu blog
New Discovery Ad Offering Unifies Audiences Across Linear and Digital Platforms 07-15-2020 Adweek
Peacock Chairman Details What's Working at NBCU's Streamer Ahead of National Launch 07-14-2020 The Hollywood Reporter
With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’ 07-13-2020 Adweek
Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising' 07-13-2020 Mediapost
IPG Units Find Video Ad Format Mixes Work Best In The Media Mix 07-09-2020 Mediapost
Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom 06-30-2020 Adweek
Digital leaders weigh in on NewFronts hits, misses and trends 06-26-2020 AdAge
Post-Merger, Rubicon Project and Telaria Rebrand as Magnite 06-30-2020 Adweek
TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads 06-25-2020 TechCrunch
Hulu announces a new offer-focused ad format called GatewayGo 06-22-2020 TechCrunch
eMarketer Revises 2020-21 Upfront Down 32% To $14.78B 06-17-2020 Mediapost
NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing 06-17-2020 Tubefilter
YouTube Announces New ‘Storefront’ Video Format With A Twist On DR 06-18-2020 AdExchanger
Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform 06-16-2020 AdExchanger
Spotify Brings Video Ads to Its Ad Studio Self-Serve Platform 06-17-2020 Adweek
Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace 06-10-2020 WSJ
More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy 06-09-2020 Mediapost
Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers 06-08-2020 NY Times
YouTube Provides Rare, Robust Window Into Monetization Guidelines For Creators 06-05-2020 Tubefilter
Amazon pursues ties with Disney and other publishers in connected TV 06-03-2020 AdAge
Disney Wants Advertisers to Buy Hulu, TV Networks Together 06-05-2020 Variety
Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels 06-04-2020 Mediapost
Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders 06-02-2020 Digiday
AVOD Acquisitions Could Spur Advanced Advertising 06-01-2020 Multichannel News
YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles 06-01-2020 WSJ
Madison Avenue Wants Heavy Ad Rate Cuts. TV Networks Are Trying to Resist 06-01-2020 Variety
Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted 05-29-2020 WSJ
U.S. TV Advertising To Drop 12% In 2020: Analyst 05-26-2020 Mediapost