LTN - Leaderboard - 5-10-21

News for 'Advertising'

Title Date Source
Amazon’s ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined 05-25-2021 CNBC
WarnerMedia’s JP Colaco on Selling HBO Max With Ads and His First Upfront at the Company 05-24-2021 Adweek
Marketers Face A Radically New Supply Landscape In CTV 05-21-2021 AdExchanger
Fox’s Marianne Gambelli on Early Upfront Talks and Using Tubi to Grab Shifting Ad Dollars 05-20-2021 Adweek
NBCU’s Mark Marshall on Upfront Priorities and Aggressively Pricing Peacock 05-20-2021 Adweek
Tubi taps LiveRamp tech to turn on authenticated ad inventory 05-19-2021 Fierce Video
HBO Max's $10-a-month tier with ads to launch first week of June 05-20-2021 CNET
ViacomCBS Upfront: More Ad Dollars Shift To Streaming 05-19-2021 Mediapost
Convergence Says OTT Revenue Rose 35% in 2020, Linear TV Revenue Fell 6% 05-17-2021 Multichannel News
Upfront: Fox Touts Tubi, NBC Announces New Shows 05-17-2021 Mediapost
Selling Streaming: Jim Keller On His Jump From Hulu To Discovery 05-17-2021 AdExchanger
How Google’s Media Lab boosts YouTube ad results 05-14-2021 AdAge
Discovery: DTC Average User Revenue Doubles Pay TV 05-13-2021 Mediapost
NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts 05-13-2021 Adweek
TiVo's CTV Ad Inventory Now On Xandr Marketplace 05-11-2021 Mediapost
Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV 05-07-2021 AdExchanger
NBCU looks to deliver brands the scale of traditional TV in streaming, but with a twist 05-06-2021 AdAge
Roku Rallies After Strong Sales Forecast Amid Streaming Growth 05-06-2021 Bloomberg
Spring TV Ad-Sales Season Expected to Show Rebound From 2020, More Spending on Streaming 05-07-2021 WSJ
Why streaming media owners should be laser focused on first-party data 05-05-2021 AdAge
Conde Nast Leans Into Live, Teases “HBO-Esque” Video Productions at Newfront 05-04-2021 The Hollywood Reporter
Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush 05-04-2021 AdExchanger
Vizio Rolls Out Personalized Content Initiative in NewFronts Debut 05-03-2021 Adweek
How Roku’s ad sales boss Alison Levin successfully steered through the pandemic 05-03-2021 CNBC
Amazon’s Ad Business Grows 73% To $6.9B In Q1 04-29-2021 AdExchanger
Q1 Streaming Ads Grew As Global Streaming, Social Surged 04-28-2021 Mediapost
WarnerMedia plans to charge $9.99 per month for ad-supported HBO Max 04-28-2021 CNBC
OpenAP debuts new identifier to help brands target audiences across linear and digital TV 04-28-2021 AdAge
Amazon Advertising’s head of OTT measurement on achieving full-funnel ROI 04-27-2021 The Drum
Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021 04-22-2021 Press Release
IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets 04-22-2021 Mediapost
YouTube Expands Select Sponsorship Program Ahead of NewFronts 04-20-2021 Adweek
Tubi Ad Revenue Could Reach $1.7 Billion By 2025, MoffettNathanson Predicts 04-19-2021 Multichannel News
Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV 04-19-2021 Mediapost
The Trade Desk, Magnite and Innovid Form CTV Pact 04-19-2021 Adweek
Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending 04-16-2021 Mediapost
Comcast, Charter Piloting New FreeWheel Addressable Cross-Platform Technology 04-14-2021 B&C
TikTok Previews Coming Ad and Product Display Options 04-13-2021 Social Media Today
It’s Upfront Plus as More Commercials Come to SVOD 04-12-2021 Next TV
Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited 04-09-2021 Mediapost
Shift To Streaming Drove Premium Video CPM Pricing Up 04-08-2021 AdExchanger
OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022 04-06-2021 Mediapost
CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement? 04-05-2021 Mediapost
Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform 04-06-2021 Digiday
Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue 03-31-2021 Adweek
Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start 04-01-2021 Mediapost
Comcast Partners With Innovid To Automate Digital And Linear Campaigns 03-31-2021 AdExchanger
Vevo Ads Available to Buyers on FreeWheel’s Strata Platform 03-30-2021 B&C
Brands shouldn’t be stymied by connected TV ad fraud 03-29-2021 AdAge
For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads 03-29-2021 Mediapost

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