| Title |
Date |
Source |
Category |
| TV Manufacturers Seek to Capture a Bigger Share of Streaming Ad Market |
09-01-2020 |
WSJ |
Advertising, Devices |
| What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers |
09-02-2020 |
AdExchanger |
Advertising, SVOD |
| YouTube Unveils List Of Year’s Top ‘Direct Response’ Ads As Format Continues To Flourish |
08-21-2020 |
Tubefilter |
Advertising |
| U.S. TV Ad Spend Down 9% in 2020 Due to COVID |
08-24-2020 |
Variety |
Advertising |
| ViacomCBS Seeks About $5.5 Million for 30-Second Commercial Spots in 2021 Super Bowl |
08-20-2020 |
WSJ |
Advertising, Sports |
| Redbox’s Free Live TV Service Hits 60 Channels, New Additions Include Tastemade and Cheddar |
08-13-2020 |
Variety |
Advertising |
| YouTube Tops In Brand Safety, According To Mediabrands Report And Audit |
08-13-2020 |
Mediapost |
Advertising |
| Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report |
08-08-2020 |
AdExchanger |
Advertising |
| Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing |
08-06-2020 |
Mediapost |
Advertising |
| Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA |
08-05-2020 |
AdExchanger |
Advertising, Analytics |
| ViacomCBS Preps Connected Video Advertising Platform for Fall |
08-04-2020 |
Adweek |
Advertising, Broadcasters, Cable Networks |
| The Potential In Programmatic OTT: Business Outcomes Vs. GRPs |
07-30-2020 |
AdExchanger |
Advertising, Programmatic |
| With Always-On Channels, Streamers Are Looking More and More Like Traditional TV |
07-24-2020 |
Adweek |
Advertising |
| How Hulu’s self-serve ad tool could open streaming’s floodgates |
07-20-2020 |
Digiday |
Advertising |
| Traditional TV Ad Revs To Sink 20% In 5 Years, AVOD Is Climbing |
07-20-2020 |
Mediapost |
Advertising |
| Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV |
07-17-2020 |
AdExchanger |
Advertising, Programmatic |
| DoubleVerify claims first for global CTV ad transparency |
07-19-2020 |
Rapid TV News |
Advertising |
| NBCUniversal Adds 11 New Advertising Formats For Marketers |
07-16-2020 |
Mediapost |
Advertising, Broadcasters, Cable Networks |
| Peacock's "Channels" is the Latest FAST Service to Launch |
07-16-2020 |
Variety |
Advertising |
| Streaming advertising’s tipping point: Viewership has shifted and ad dollars are expected to follow |
07-16-2020 |
Digiday |
Advertising |
| CTV Ad Fraud Study IDs Early Warning Signs |
07-16-2020 |
Mediapost |
Advertising |
| Hulu Ad Manager, a Self-Service Tool for Small and Medium Sized Businesses, Launches Today in Beta |
07-15-2020 |
Hulu blog |
Advertising |
| New Discovery Ad Offering Unifies Audiences Across Linear and Digital Platforms |
07-15-2020 |
Adweek |
Advertising, Cable Networks |
| Peacock Chairman Details What's Working at NBCU's Streamer Ahead of National Launch |
07-14-2020 |
The Hollywood Reporter |
Advertising, SVOD |
| With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’ |
07-13-2020 |
Adweek |
Advertising, Broadcasters, Cable Networks |
| Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising' |
07-13-2020 |
Mediapost |
Advertising, Deals & Financings |
| IPG Units Find Video Ad Format Mixes Work Best In The Media Mix |
07-09-2020 |
Mediapost |
Advertising |
| Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom |
06-30-2020 |
Adweek |
Advertising, Technology |
| Digital leaders weigh in on NewFronts hits, misses and trends |
06-26-2020 |
AdAge |
Advertising |
| Post-Merger, Rubicon Project and Telaria Rebrand as Magnite |
06-30-2020 |
Adweek |
Advertising, Technology |
| TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads |
06-25-2020 |
TechCrunch |
Advertising, Social Media |
| Hulu announces a new offer-focused ad format called GatewayGo |
06-22-2020 |
TechCrunch |
Advertising, SVOD |
| eMarketer Revises 2020-21 Upfront Down 32% To $14.78B |
06-17-2020 |
Mediapost |
Advertising |
| NewFronts Drops Final Schedule, Says 8,500 Attendees Pre-Registered For First Virtual Outing |
06-17-2020 |
Tubefilter |
Advertising |
| YouTube Announces New ‘Storefront’ Video Format With A Twist On DR |
06-18-2020 |
AdExchanger |
Advertising |
| Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform |
06-16-2020 |
AdExchanger |
Advertising, People, Technology |
| Spotify Brings Video Ads to Its Ad Studio Self-Serve Platform |
06-17-2020 |
Adweek |
Advertising, Music |
| Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace |
06-10-2020 |
WSJ |
Advertising, Broadcasters |
| More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy |
06-09-2020 |
Mediapost |
Advertising, Virus |
| Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers |
06-08-2020 |
NY Times |
Advertising, Broadcasters |
| YouTube Provides Rare, Robust Window Into Monetization Guidelines For Creators |
06-05-2020 |
Tubefilter |
Advertising |
| Amazon pursues ties with Disney and other publishers in connected TV |
06-03-2020 |
AdAge |
Advertising, Devices |
| Disney Wants Advertisers to Buy Hulu, TV Networks Together |
06-05-2020 |
Variety |
Advertising, Broadcasters, Cable Networks |
| Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels |
06-04-2020 |
Mediapost |
Advertising, Friday updates, Virus |
| Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders |
06-02-2020 |
Digiday |
Advertising, Devices |
| AVOD Acquisitions Could Spur Advanced Advertising |
06-01-2020 |
Multichannel News |
Advertising, Technology |
| YouTube’s Chase for Streaming-TV Ad Dollars Faces Hurdles |
06-01-2020 |
WSJ |
Advertising, Aggregators |
| Madison Avenue Wants Heavy Ad Rate Cuts. TV Networks Are Trying to Resist |
06-01-2020 |
Variety |
Advertising, Broadcasters |
| Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted |
05-29-2020 |
WSJ |
Advertising, Cable TV Operators |
| U.S. TV Advertising To Drop 12% In 2020: Analyst |
05-26-2020 |
Mediapost |
Advertising, Broadcasters, Cable Networks |
