Extreme Reach - leaderboard - 3-1-21

News for 'Advertising'

Title Date Source
Measurement, Transparency And Accountability Are Big Themes in CTV This Year 02-08-2021 AdExchanger
Ad tech company Magnite is buying SpotX in play to deepen its strength in streaming ads 02-05-2021 CNBC
Roku Expects Users to Stream Super Bowl 02-04-2021 Next TV
FuboTV Is The First CTV Platform To Join Unified ID 2.0 02-04-2021 AdExchanger
Univision joins Project OAR to help evolve Spanish-language addressable TV strategies 02-02-2021 AdAge
WPP, TikTok Announce Global Agency Partnership Wrapped In Data 02-01-2021 Mediapost
A+E Networks Pushes Dramatic Upfront Shift From Demos to Total Audience Metrics 02-01-2021 Adweek
HBO Max To Offer Cheaper, Ad-Supported Subscription In Q2 01-29-2021 Tubefilter
Roku’s Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals 01-20-2021 Variety
Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use 01-19-2021 Mediapost
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter 01-15-2021 Adweek
Innovid, DoubleVerify score new ad measurement accreditations from MRC 01-14-2021 Fierce Video
Why B2B marketers are plugging into connected TV 01-11-2021 The Drum
Programmatic CTV Ads Hit $6.73 Billion In 2020 01-14-2021 Mediapost
iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact 01-14-2021 AdExchanger
OpenAP Adds Technology to Further Automate TV Ad Sales 01-11-2021 WSJ
It’s All About Context: Why Ad Dollars Aren’t Following The Viewers Flocking To CTV 01-11-2021 AdExchanger
FreeWheel, Tegna Extend Automated Transactions Partnership 01-08-2021 Mediapost
Does the Growth of Connected TV Spell Trouble for Ad Tech? 12-23-2020 Adweek
‘Hard to find any impressions’: Media companies’ streaming inventory sold out early this fourth quarter 12-21-2020 Digiday
Connected TV Trends to Accelerate in 2021 12-21-2020 Next TV
FreeWheel Buying Beeswax To Boost Ad Demand 12-17-2020 Beet.tv
Beachfront, SeaChange Enable Programmatic for Cable Operators 12-14-2020 Next TV
Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network's 12-11-2020 Mediapost
Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace 12-08-2020 Mediapost
IAB looks to lure TV networks to the NewFronts 12-10-2020 AdAge
NBCUniversal Opens Up More Inventory to Local Advertisers 12-10-2020 Adweek
Redbox Adds AVOD Component to Free Streaming Platform 12-08-2020 Next TV
Hulu Vet Jim Keller Tapped To Lead Ad Sales For Upcoming Discovery+ Streaming Hub 12-07-2020 Tubefilter
Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video 12-03-2020 Mediapost
Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences 12-02-2020 Mediapost
Comcast FreeWheel To Automate Schedule For NBCU Linear TV Advertising 12-02-2020 Mediapost
Amazon’s sellers are becoming sold on its connected TV ads 11-24-2020 The Drum
As Ad Dollars Flow into CTV, Brand Safety Considerations Follow 11-20-2020 Adweek
How YouTube is working to focus advertisers’ attentions on its connected TV inventory 11-19-2020 Digiday
Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages 11-17-2020 Mediapost
FuboTV: Advertising Is ‘A Pillar Of Our Growth’ 11-16-2020 AdExchanger
TV advertising is making a comeback after pandemic slowdown 11-13-2020 CNBC
TikTok-owner ByteDance to rake in $27 billion ad revenue by year-end: sources 11-11-2020 Reuters
Unruly, Publica Partner On CTV Ad-Pod Programmatic 11-09-2020 Mediapost
Streaming TV Advertisers Want Better Targeting - Minus the Privacy Backlash 11-06-2020 WSJ
Roku ARPU Surges 20% in Q3 While Active Users Hit 46 Million 11-05-2020 Next TV
Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022 11-02-2020 Mediapost
NBCU Completes Upfront, Sees Q3 Ad Revenues Decline 10-29-2020 Mediapost
YouTube brings in $5 billion in ad revenue as Alphabet and Google bounce back 10-29-2020 The Verge
DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M 10-28-2020 TechCrunch
GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. 10-23-2020 Mediapost
‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices 10-21-2020 Digiday
Report: Quibi Spent $63 Million On Advertising This Year 10-22-2020 Mediapost
TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst 10-19-2020 Mediapost

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