| Title |
Date |
Source |
Category |
| Amazon’s ad revenue is now twice as big as Snap, Twitter, Roku and Pinterest combined |
05-25-2021 |
CNBC |
Advertising |
| WarnerMedia’s JP Colaco on Selling HBO Max With Ads and His First Upfront at the Company |
05-24-2021 |
Adweek |
Advertising |
| Marketers Face A Radically New Supply Landscape In CTV |
05-21-2021 |
AdExchanger |
Advertising, Devices |
| Fox’s Marianne Gambelli on Early Upfront Talks and Using Tubi to Grab Shifting Ad Dollars |
05-20-2021 |
Adweek |
Advertising |
| NBCU’s Mark Marshall on Upfront Priorities and Aggressively Pricing Peacock |
05-20-2021 |
Adweek |
Advertising, AVOD |
| Tubi taps LiveRamp tech to turn on authenticated ad inventory |
05-19-2021 |
Fierce Video |
Advertising, Technology |
| HBO Max's $10-a-month tier with ads to launch first week of June |
05-20-2021 |
CNET |
Advertising, SVOD |
| ViacomCBS Upfront: More Ad Dollars Shift To Streaming |
05-19-2021 |
Mediapost |
Advertising, Broadcasters, Cable Networks |
| Convergence Says OTT Revenue Rose 35% in 2020, Linear TV Revenue Fell 6% |
05-17-2021 |
Multichannel News |
Advertising |
| Upfront: Fox Touts Tubi, NBC Announces New Shows |
05-17-2021 |
Mediapost |
Advertising, AVOD |
| Selling Streaming: Jim Keller On His Jump From Hulu To Discovery |
05-17-2021 |
AdExchanger |
Advertising |
| How Google’s Media Lab boosts YouTube ad results |
05-14-2021 |
AdAge |
Advertising |
| Discovery: DTC Average User Revenue Doubles Pay TV |
05-13-2021 |
Mediapost |
Advertising, Cable Networks |
| NBCUniversal Unveils 6 New Ad Formats Ahead of Upfronts |
05-13-2021 |
Adweek |
Advertising, Cable Networks, Commerce |
| TiVo's CTV Ad Inventory Now On Xandr Marketplace |
05-11-2021 |
Mediapost |
Advertising, Devices |
| Blockgraph Links Up With The Trade Desk To Bring UID 2.0 To Convergent TV |
05-07-2021 |
AdExchanger |
Advertising, Technology |
| NBCU looks to deliver brands the scale of traditional TV in streaming, but with a twist |
05-06-2021 |
AdAge |
Advertising, Broadcasters, SVOD |
| Roku Rallies After Strong Sales Forecast Amid Streaming Growth |
05-06-2021 |
Bloomberg |
Advertising, Devices |
| Spring TV Ad-Sales Season Expected to Show Rebound From 2020, More Spending on Streaming |
05-07-2021 |
WSJ |
Advertising |
| Why streaming media owners should be laser focused on first-party data |
05-05-2021 |
AdAge |
Advertising, Data |
| Conde Nast Leans Into Live, Teases “HBO-Esque” Video Productions at Newfront |
05-04-2021 |
The Hollywood Reporter |
Advertising |
| Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush |
05-04-2021 |
AdExchanger |
Advertising, Programmatic |
| Vizio Rolls Out Personalized Content Initiative in NewFronts Debut |
05-03-2021 |
Adweek |
Advertising, Devices |
| How Roku’s ad sales boss Alison Levin successfully steered through the pandemic |
05-03-2021 |
CNBC |
Advertising, Devices |
| Amazon’s Ad Business Grows 73% To $6.9B In Q1 |
04-29-2021 |
AdExchanger |
Advertising |
| Q1 Streaming Ads Grew As Global Streaming, Social Surged |
04-28-2021 |
Mediapost |
Advertising |
| WarnerMedia plans to charge $9.99 per month for ad-supported HBO Max |
04-28-2021 |
CNBC |
Advertising, Cable Networks |
| OpenAP debuts new identifier to help brands target audiences across linear and digital TV |
04-28-2021 |
AdAge |
Advertising |
| Amazon Advertising’s head of OTT measurement on achieving full-funnel ROI |
04-27-2021 |
The Drum |
Advertising |
| Xandr Platform Spend Soars 75% in Digital Video and 235% in CTV for Q1 2021 |
04-22-2021 |
Press Release |
Advertising, Devices |
| IAB: Ad 'Confidence' Has Surged, Less Frequent Reviews Of Budgets |
04-22-2021 |
Mediapost |
Advertising |
| YouTube Expands Select Sponsorship Program Ahead of NewFronts |
04-20-2021 |
Adweek |
Advertising, Aggregators |
| Tubi Ad Revenue Could Reach $1.7 Billion By 2025, MoffettNathanson Predicts |
04-19-2021 |
Multichannel News |
Advertising |
| Nets Ask Advertisers To Move As Much As 30% Of Upfront Into CTV |
04-19-2021 |
Mediapost |
Advertising, Broadcasters |
| The Trade Desk, Magnite and Innovid Form CTV Pact |
04-19-2021 |
Adweek |
Advertising |
| Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending |
04-16-2021 |
Mediapost |
Advertising |
| Comcast, Charter Piloting New FreeWheel Addressable Cross-Platform Technology |
04-14-2021 |
B&C |
Advertising, Technology |
| TikTok Previews Coming Ad and Product Display Options |
04-13-2021 |
Social Media Today |
Advertising, Social Media |
| It’s Upfront Plus as More Commercials Come to SVOD |
04-12-2021 |
Next TV |
Advertising, SVOD |
| Connected TV Ad Volume/CPMs Soar, Programmatic/Data-Decisioning Cited |
04-09-2021 |
Mediapost |
Advertising, Programmatic |
| Shift To Streaming Drove Premium Video CPM Pricing Up |
04-08-2021 |
AdExchanger |
Advertising |
| OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022 |
04-06-2021 |
Mediapost |
Advertising |
| CTV, Video Ad Impressions: Which Lengths Drive The Highest CTR, Engagement? |
04-05-2021 |
Mediapost |
Advertising |
| Roku plans to debut Roku Recommends, brand-sponsored videos to promote programming across its connected TV platform |
04-06-2021 |
Digiday |
Advertising, Devices |
| Stronger-Than-Expected Economic Boom to Boost 2021 US Ad Revenue |
03-31-2021 |
Adweek |
Advertising |
| Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start |
04-01-2021 |
Mediapost |
Advertising, Broadcasters |
| Comcast Partners With Innovid To Automate Digital And Linear Campaigns |
03-31-2021 |
AdExchanger |
Advertising, Technology |
| Vevo Ads Available to Buyers on FreeWheel’s Strata Platform |
03-30-2021 |
B&C |
Advertising, Music |
| Brands shouldn’t be stymied by connected TV ad fraud |
03-29-2021 |
AdAge |
Advertising, Devices |
| For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads |
03-29-2021 |
Mediapost |
Advertising |
