News for 'Advertising'

Tuesday, February 8, 2022

Advertisers Want the Process of Buying CTV to Feel More Like Traditional TV Adweek
Advertising, Technology

Thursday, February 3, 2022

Google Unveils Frequency Caps For CTV Ads, Covers 92% Of Ad-Supported Universe Mediapost
Advertising
Amazon has a $31 billion a year advertising business CNBC
Advertising

Wednesday, February 2, 2022

DoubleVerify Finds CTV Ads Running with TV Set Turned Off B&C
Advertising
Alphabet Smashes Ad Revenue Record On The Strength Of Commerce, Cloud And CTV AdExchanger
Advertising

Friday, January 28, 2022

IAS Adds Live Quality Measurement For CTV Campaigns Mediapost
Advertising

Tuesday, January 25, 2022

NBCUniversal Will Return to Radio City Music Hall for In-Person, May Upfront Adweek
Advertising, Broadcasters

Friday, January 21, 2022

Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019 Mediapost
Advertising

Thursday, January 13, 2022

Wednesday, January 12, 2022

NBCU Inks Partnership With RTL To Expand European Ad-Selling Efforts Mediapost
Advertising, Broadcasters, International

Thursday, January 6, 2022

Thursday, December 30, 2021

Digital Ad Dollars Shift To CTV And Other 2022 Predictions Mediapost
Advertising

Thursday, December 23, 2021

Extreme Reach Going Global With Universal Creative Identifier B&C
Advertising, Technology

Tuesday, December 21, 2021

Tuesday, December 14, 2021

Thursday, December 9, 2021

Tuesday, December 7, 2021

GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands Mediapost
Advertising

Monday, December 6, 2021

Thursday, December 2, 2021

Mediaocean Gets Publisher-Focused CTV Fraud Patent Mediapost
Advertising, Technology

Monday, November 29, 2021

Friday, November 19, 2021

Marketers gain access to NBC Universal’s Peacock CTV inventory via Yahoo DSP MarTech
Advertising, AVOD

Tuesday, November 16, 2021

Smart TV Measurement Firm Samba TV Files To Go Public Deadline
Advertising, Deals & Financings

Tuesday, November 9, 2021

Ad-Verification Firm DoubleVerify to Acquire OpenSlate for $150 Million WSJ
Advertising, Deals & Financings

Wednesday, November 3, 2021

Tubi and Sports Fuel Fox's Quarterly Advertising Revenue Growth Adweek
Advertising, AVOD

Monday, November 1, 2021

Tubular Launches Gross Ratings Points Metrics For YouTube, Facebook Video
Advertising

Thursday, October 28, 2021

Monday, October 25, 2021

GroupM forms new addressable ad practice as brands grapple with AdAge
Advertising

Friday, October 22, 2021

Streaming Ads: 44% Say There Are Too Many, 69% Say They're Repetitive, 53% Find Them Invasive Mediapost
Advertising

Thursday, October 21, 2021

VideoAmp Raises $275 Million as It Aims to Accelerate Growth WSJ
Advertising, Deals & Financings

Tuesday, October 19, 2021

Wednesday, October 13, 2021

Tuesday, October 12, 2021

Digital TV ads will flood living rooms during 2022 midterms Axios
Advertising, Devices, Politics

Thursday, October 7, 2021

Google, YouTube to prohibit ads and monetization on climate denial content Axios
Advertising

Tuesday, October 5, 2021

Bringing Digital To The TV World With FreeWheel GM Dave Clark AdExchanger
Advertising, Technology

Monday, October 4, 2021

YouTube Brings Performance To CTV Ads Mediapost
Advertising

Wednesday, September 29, 2021

Comcast’s Effectv Offers Sponsors Ad Availabilities on Xfinity’s X1 Next TV
Advertising, Devices

Tuesday, September 28, 2021

Magna Dramatically Upgrades U.S. Ad Outlook For This Year And Next Mediapost
Advertising

Wednesday, September 29, 2021

Amazon Launches Ad-Based Streaming Service IMDb TV in the U.K. Variety
Advertising, International

Friday, September 24, 2021

How Amazon restricts access to data from connected TV apps AdAge
Advertising, AVOD, Data

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