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Meta unveiled new generative AI ad tools focused on video generation capabilities, aimed at helping advertisers capitalize on the growth in watching video content on Facebook and Instagram, it announced at Advertising Week New York.
According to Meta, 60% of users’ time on both platforms is now spent watching videos.
The Video Expansion feature lets advertisers expand their video creative assets, much like the Image Expansion tool introduced earlier this year.
The tool generates unseen pixels to adjust aspect ratios, giving a more immersive video experience on Instagram and Facebook. The platform said advertisers, particularly small businesses, were asking for this capability.
