News for 'Advertising'

Friday, February 5, 2021

Ad tech company Magnite is buying SpotX in play to deepen its strength in streaming ads CNBC
Advertising, Deals & Financings

Thursday, February 4, 2021

Roku Expects Users to Stream Super Bowl Next TV
Advertising, Devices, Sports
FuboTV Is The First CTV Platform To Join Unified ID 2.0 AdExchanger
Advertising, Technology

Tuesday, February 2, 2021

Univision joins Project OAR to help evolve Spanish-language addressable TV strategies AdAge
Advertising

Monday, February 1, 2021

Friday, January 29, 2021

HBO Max To Offer Cheaper, Ad-Supported Subscription In Q2 Tubefilter
Advertising, Cable Networks

Wednesday, January 20, 2021

Roku’s Scott Rosenberg Dishes on the WarnerMedia and Quibi Deals Variety
Advertising, Devices

Tuesday, January 19, 2021

Time Spent With Ad-Supported Media Hits All-Time Low, Despite Gains In Total Media Use Mediapost
Advertising

Friday, January 15, 2021

The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter Adweek
Advertising

Thursday, January 14, 2021

Innovid, DoubleVerify score new ad measurement accreditations from MRC Fierce Video
Advertising, Analytics, Technology

Monday, January 11, 2021

Why B2B marketers are plugging into connected TV The Drum
Advertising

Thursday, January 14, 2021

Monday, January 11, 2021

Friday, January 8, 2021

FreeWheel, Tegna Extend Automated Transactions Partnership Mediapost
Advertising, Broadcasters

Wednesday, December 23, 2020

Does the Growth of Connected TV Spell Trouble for Ad Tech? Adweek
Advertising, Technology

Monday, December 21, 2020

Thursday, December 17, 2020

FreeWheel Buying Beeswax To Boost Ad Demand Beet.tv
Advertising, Deals & Financings

Monday, December 14, 2020

Beachfront, SeaChange Enable Programmatic for Cable Operators Next TV
Advertising, Cable TV Operators, Programmatic

Friday, December 11, 2020

Fox Corp.: Tubi Ad Revenues Poised To Eclipse Broadcast Network's Mediapost
Advertising

Tuesday, December 8, 2020

Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace Mediapost
Advertising

Thursday, December 10, 2020

Tuesday, December 8, 2020

Redbox Adds AVOD Component to Free Streaming Platform Next TV
Advertising

Monday, December 7, 2020

Hulu Vet Jim Keller Tapped To Lead Ad Sales For Upcoming Discovery+ Streaming Hub Tubefilter
Advertising, Cable Networks, People

Thursday, December 3, 2020

Comscore, MediaMath Partner On Programmatic Contextual Targeting For CTV, Livestreaming Video Mediapost
Advertising, Devices, Live Streaming

Wednesday, December 2, 2020

Tuesday, November 24, 2020

Amazon’s sellers are becoming sold on its connected TV ads The Drum
Advertising

Friday, November 20, 2020

As Ad Dollars Flow into CTV, Brand Safety Considerations Follow Adweek
Advertising

Thursday, November 19, 2020

How YouTube is working to focus advertisers’ attentions on its connected TV inventory Digiday
Advertising, Aggregators

Tuesday, November 17, 2020

Study Confirms TV 'Halo Effect' For D2C, Other Brands Across Life Stages Mediapost
Advertising

Monday, November 16, 2020

FuboTV: Advertising Is ‘A Pillar Of Our Growth’ AdExchanger
Advertising, Skinny Bundles

Friday, November 13, 2020

TV advertising is making a comeback after pandemic slowdown CNBC
Advertising, Broadcasters, Cable Networks

Wednesday, November 11, 2020

TikTok-owner ByteDance to rake in $27 billion ad revenue by year-end: sources Reuters
Advertising, Social Media

Monday, November 9, 2020

Unruly, Publica Partner On CTV Ad-Pod Programmatic Mediapost
Advertising, Programmatic

Friday, November 6, 2020

Streaming TV Advertisers Want Better Targeting - Minus the Privacy Backlash WSJ
Advertising

Thursday, November 5, 2020

Roku ARPU Surges 20% in Q3 While Active Users Hit 46 Million Next TV
Advertising, Devices

Monday, November 2, 2020

Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022 Mediapost
Advertising

Thursday, October 29, 2020

Wednesday, October 28, 2020

DoubleVerify, a specialist in brand safety, ad fraud and ad quality, raises $350M TechCrunch
Advertising, Deals & Financings, Technology

Friday, October 23, 2020

GroupM Taps SpotX To Expand Programmatic Video Offering To U.S. Mediapost
Advertising, Programmatic

Wednesday, October 21, 2020

‘Double what we would normally pay’: Unstable fourth quarter TV ad market is pushing up prices Digiday
Advertising

Thursday, October 22, 2020

Report: Quibi Spent $63 Million On Advertising This Year Mediapost
Advertising, Mobile Video, Startups

Monday, October 19, 2020

TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst Mediapost
Advertising

Thursday, October 15, 2020

TikTok doubles down on brand safety with OpenSlate partnership The Drum
Advertising, Social Media

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