News for 'Advertising'

Tuesday, October 13, 2020

What Are Consumers Willing To Pay For Ad-Free TV Content? Mediapost
Advertising, Research

Monday, October 12, 2020

Google Ads brings YouTube into Attribution fold, expands data-driven attribution to more advertisers Search Engine Land
Advertising

Thursday, October 8, 2020

Roku brings its streaming channel to Amazon's Fire TV devices Engadget
Advertising, Devices
Watch: Snap's Peter Naylor on the state of digital advertising AdAge
Advertising, Social Media

Monday, October 5, 2020

Comcast’s Xumo Touts Explosive Growth, Topping 24 Million Monthly Users for Free Streaming Service Variety
Advertising, Video On Demand

Thursday, October 1, 2020

Samsung launches self-serve ad platform to take next steps in connected TV AdAge
Advertising, Devices

Wednesday, September 16, 2020

Linear TV Ad Revenue, Muffled by Covid-19, Projected to Dip 16% in 2020 Adweek
Advertising

Wednesday, September 9, 2020

Are Quibi's 'quick bites' appetizing enough for advertisers? AdAge
Advertising, Mobile Video

Thursday, September 10, 2020

Tuesday, September 1, 2020

TV Manufacturers Seek to Capture a Bigger Share of Streaming Ad Market WSJ
Advertising, Devices

Wednesday, September 2, 2020

What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers AdExchanger
Advertising, SVOD

Friday, August 21, 2020

YouTube Unveils List Of Year’s Top ‘Direct Response’ Ads As Format Continues To Flourish Tubefilter
Advertising

Monday, August 24, 2020

U.S. TV Ad Spend Down 9% in 2020 Due to COVID Variety
Advertising

Thursday, August 20, 2020

ViacomCBS Seeks About $5.5 Million for 30-Second Commercial Spots in 2021 Super Bowl WSJ
Advertising, Sports

Thursday, August 13, 2020

Saturday, August 8, 2020

Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report AdExchanger
Advertising

Thursday, August 6, 2020

Streaming Video Ad Attempts Down 28% In Q2; Time-Spent Growth Robust But Slowing Mediapost
Advertising

Wednesday, August 5, 2020

Survata Adds CTV Audience Verification To Its Measurement Suite With Help From AKQA AdExchanger
Advertising, Analytics

Tuesday, August 4, 2020

ViacomCBS Preps Connected Video Advertising Platform for Fall Adweek
Advertising, Broadcasters, Cable Networks

Thursday, July 30, 2020

The Potential In Programmatic OTT: Business Outcomes Vs. GRPs AdExchanger
Advertising, Programmatic

Friday, July 24, 2020

With Always-On Channels, Streamers Are Looking More and More Like Traditional TV Adweek
Advertising

Monday, July 20, 2020

Friday, July 17, 2020

Adobe Advertising Cloud’s Keith Eadie: Why Adobe Is Pulling The Plug On Programmatic TV AdExchanger
Advertising, Programmatic

Sunday, July 19, 2020

DoubleVerify claims first for global CTV ad transparency Rapid TV News
Advertising

Thursday, July 16, 2020

Wednesday, July 15, 2020

Tuesday, July 14, 2020

Peacock Chairman Details What's Working at NBCU's Streamer Ahead of National Launch The Hollywood Reporter
Advertising, SVOD

Monday, July 13, 2020

Thursday, July 9, 2020

IPG Units Find Video Ad Format Mixes Work Best In The Media Mix Mediapost
Advertising

Tuesday, June 30, 2020

Verizon Media Debuts Tune-In Attribution to Cash In on CTV Boom Adweek
Advertising, Technology

Friday, June 26, 2020

Digital leaders weigh in on NewFronts hits, misses and trends AdAge
Advertising

Tuesday, June 30, 2020

Post-Merger, Rubicon Project and Telaria Rebrand as Magnite Adweek
Advertising, Technology

Thursday, June 25, 2020

TikTok launches TikTok For Business for marketers, takes on Snapchat with new AR ads TechCrunch
Advertising, Social Media

Monday, June 22, 2020

Hulu announces a new offer-focused ad format called GatewayGo TechCrunch
Advertising, SVOD

Wednesday, June 17, 2020

Thursday, June 18, 2020

YouTube Announces New ‘Storefront’ Video Format With A Twist On DR AdExchanger
Advertising

Tuesday, June 16, 2020

Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform AdExchanger
Advertising, People, Technology

Wednesday, June 17, 2020

Spotify Brings Video Ads to Its Ad Studio Self-Serve Platform Adweek
Advertising, Music

Wednesday, June 10, 2020

Big Advertisers Call for a Seasonal Time-Shift in TV’s Upfront Marketplace WSJ
Advertising, Broadcasters

Tuesday, June 9, 2020

More Data Shows Spending Has Hit Bottom, Q3 Is Effective Rebound For U.S. Ad Economy Mediapost
Advertising, Virus

Monday, June 8, 2020

Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers NY Times
Advertising, Broadcasters

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