Ad-Supported HBO Max Tier Set For June Debut

AT&T projects as many as 150 million global HBO Max and HBO subscribers by 2025

The long-in-the-works ad-supported tier of HBO Max will roll out in June, a little more than a year after the streamer first debuted, AT&T said today.

Top line

Parent company AT&T also told investors it now expects to have between 120 million and 150 million HBO Max and HBO global subscribers by the end of 2025. That’s an increase from the 75-90 million projection the company shared with investors in October 2019.

Between the lines

An HBO Max subscription is currently $14.99

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in