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Inside the Stream Podcast: FAST Channels, Aggregator Outlook, CTV Complexity
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss a number of topics including how FAST channels are evolving to include live content, whether there will be consolidation of video aggregators, and how complexity in the CTV value chain is being addressed.
Listen to the podcast (23 minutes, 2 seconds)
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Topics: Podcast
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Inside the Stream Podcast: YouTube on TV Feature, New FAST Channels and More
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I cover a range of topics including the YouTube app’s new feature enhancing viewers’ TV experience, plus new FAST channels from 60 Minutes, The Weather Channel and the BBC.
Listen to the podcast (24 minutes, 27 seconds)
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Topics: Podcast
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Extreme Reach's CTO Dan Brackett on Creative Logistics in CTV Advertising
Extreme Reach’s CTO and Co-Founder Dan Brackett discusses the similarities between CTV and TV, why the execution side of advertising needs to be more unified, and a new report on CTV usage the company just released, among other topics in the interview below. Extreme Reach is a creative logistics company streamlining the creative supply chain in TV/CTV advertising.
Hear more details from Dan at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th, on the session “Future of CTV and TV" with executives from fuboTV, Index Exchange, PHD and Samsung.
Registration is complimentary!Categories: Advertising
Topics: Connected TV Advertising Summit 2022, Extreme Reach
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Inside the Stream Podcast: SVOD’s Growth, NFL+ and More
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I mix up our usual format by discussing a range of topics that hit our radar this week, including data supporting SVOD’s strength, a new streaming service the NFL is planning to launch, a live-streaming commerce company called Firework which just raised $150 million, and others stories.
Listen to the podcast (25 minutes, 32 seconds)
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Topics: Podcast
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Beachfront’s VP, Business Development Marni Rommel on Key CTV Ad Trends
Beachfront’s VP, Business Development Marni Rommel discusses key CTV advertising trends in the short interview below. Marni joined Beachfront recently and describes the company’s innovations in delivering more effective ads. Marni also shares takeaways on the NewFronts, ad-supported original programs, the role of data, and more.
Hear more from Marni at VideoNuze’s CTV Advertising Summit virtual on June 14th and 15th afternoons, on the session “Transitioning from Linear TV to Streaming.” Registration is complimentary and you can win a Roku Streaming Soundbar.Categories: Advertising
Topics: Beachfront Media, Connected TV Advertising Summit 2022
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Inside the Stream Podcast: SVOD Services Diversify Monetization Models
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss how SVOD services are diversifying their monetization models beyond purely subscriptions. Examples of services doing so include Disney+, Netflix, HBO Max and Curiosity Stream. We examine what’s behind these moves and the multiple benefits they deliver.
Listen to the podcast (23 minutes, 14 seconds)
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Inside the Stream Podcast: New Survey Highlights Streaming’s Surge
In this week’s Inside the Stream podcast nScreenMedia’s Colin Dixon and I discuss new data from Hub Research that highlights streaming’s ongoing surge. For example, 89% of survey respondents have a streaming subscription, with half of respondents to at least 3 of the “big 5” services (Netflix, Hulu, Amazon, HBO Max and Disney+). Colin and I explore all of the data and what it means.
Listen to the podcast (24 minutes, 37 seconds)
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Topics: Hub Research, Podcast
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Complimentary Sign Up for CTV Ad Summit virtual June 14-15; Over 30 Speakers Confirmed
Be sure to join us at VideoNuze’s next Connected TV Advertising Summit (virtual), which will be on the afternoons of June 14th and 15th. Sign up is complimentary and all attendees will be entered to win two Smart Soundbars, generously provided by Roku.
Over 30 speakers are now confirmed on 8 sessions across the 2 afternoons. The full program is on the event web site. Attendees will hear from executives at companies including GroupM, Samsung, A+E Networks, Roku, NBCUniversal, AMC Networks, Paramount Streaming, Publicis and many more. They'll share their insights and help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.
Many thanks to our Silver partners Beachfront, Edgecast, Extreme Reach, HUMAN, Index Exchange, Innovid, Mediaocean, Pixability, Roku and Xandr and Branding partner Future Today. Please contact me if you have any questions.
COMPLIMENTARY SIGN UP NOW!Categories: Events
Topics: Connected TV Advertising Summit 2022