Monday, January 5, 2015, 9:51 AM ET|Posted by Will Richmond
Roku has added two more TV manufacturers to its Roku TV lineup - Best Buy's in-house Insignia brand along with Chinese brand Haier. The Insignia Roku TVs will be available in the spring, with the Haier models available in the third quarter. Roku TVs from initial partners TCL and Hisense became available in 2014. TCL is also expanding its lineup to 12 different Roku TVs in 2015.
In addition to the new manufacturers, Roku has also announced a Roku TV 4K reference design, with TCL as the initial partner. Roku has also teamed with Netflix to bring 4K content to Roku TVs. Netflix began offering "House of Cards" and "Breaking Bad" in 4K in 2014, despite the fact that very few subscribers actually have 4K TVs.
Tuesday, January 4, 2011, 3:17 PM ET|Posted by Will RichmondThe mutual love affair between the consumer electronics industry and Netflix continues on, with today's announcement that 11 different CE companies will create a dedicated Netflix button on their remote controls for certain connected TVs, Blu-ray players and set-top boxes. The unusual move is the latest sign of how interdependent the success of CE companies' connected devices and Netflix's burgeoning popularity have become.
The love affair was born out of CE companies' recognition of the old adage that compelling content and applications are critical to inducing consumers to buy the next snazzy gadget. Case in point: Blu-ray disc player sales were stagnating until connectivity was added, enabling access to Netflix and other streaming content. As a result, in the first 9 months of 2010, around 2.4 million players were sold in the U.S., up 96% from the prior year's period, according to NPD Group.
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