Posts for 'Fox Sports'

Sports streaming continues to boom, as Paramount signed UFC to an exclusive 7-year deal worth $7.7 billion that will feature 43 events per year. It was the latest in a string of deals  that have seen enormous increases in fees paid to sports leagues and teams. New to the Paramount-UFC deal is that pay-per-view (a staple of UFC, wrestling and boxing for years) is being phased out in favor of the flat monthly subscription rate. We discuss the implications. 

Meanwhile ESPN and Fox One (both launching on August 21st) are creating a bundle for $40 per month, discounting the combination of their standalone services by $10 per month. Interesting for Colin and me is that the $40 per month price point is approximately the $43 per month that the ill-fated Venu Sports was priced. 

Last we explore the growth of “micro dramas,” short-form, serialized dramas that are proliferating on social media. Do they have staying power, or are they just a “Quibi 2.0,” that will flame out?

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I’m pleased to present the 363rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

This week Colin and I interview Clark Pierce, who is SVP, TV Everywhere and Special Projects at FOX Sports. Online delivery of sports has become a big driver of video consumption, as FreeWheel’s Video Monetization Report for 2016 highlighted earlier this week. As Clark explains, FOX Sports has fully embraced streaming sports, including 2 different Super Bowls, the World Series, multiple soccer tournaments, professional golf, NASCAR and more.

Clark details how Fox Sports has focused on the authenticated TV Everywhere model for sports streaming to an ever-growing array of connected and mobile devices. He shares insights about how FOX Sports approaches delivery quality, with detailed modeling of live audiences. Clark also talks a lot about how FOX Sports is continuing to innovate the viewer experience, incorporating data, multiple streams, audio and much more.

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This has been a significant year for TV Everywhere growth and no question, live sports has been the biggest driver. At the recent VideoSchmooze, one of our sessions explored how sports is playing a pivotal role in introducing TV Everywhere to millions of viewers and in turn, is creating a path to using TVE for entertainment programming as well.

The session featured Brian Dutt (FreeWheel), Vito Forlenza (Comcast), Dina Juliano (NBCU) and Clark Pierce (FOX Sports), with Colin Dixon (nScreenMedia) moderating.

The full session video is included below.

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FOX Sports Digital (FSD) partnered with YouTube to create the FOX Sports Digital VideoFest, a great example of how established media can tap into YouTube's vast online video talent pool. For the Digital VideoFest, YouTube selected 12 of its channel creators and brought them together for several days at YouTube Space LA. Creators were challenged to produce a pilot for a potential web series, with the winner chosen by a panel of 4 FSD executives. The Digital VideoFest was sponsored by Ford Fusion, with the winner receiving a $1 million development deal.

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