I’m pleased to present the 363rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and I interview Clark Pierce, who is SVP, TV Everywhere and Special Projects at FOX Sports. Online delivery of sports has become a big driver of video consumption, as FreeWheel’s Video Monetization Report for 2016 highlighted earlier this week. As Clark explains, FOX Sports has fully embraced streaming sports, including 2 different Super Bowls, the World Series, multiple soccer tournaments, professional golf, NASCAR and more.
Clark details how Fox Sports has focused on the authenticated TV Everywhere model for sports streaming to an ever-growing array of connected and mobile devices. He shares insights about how FOX Sports approaches delivery quality, with detailed modeling of live audiences. Clark also talks a lot about how FOX Sports is continuing to innovate the viewer experience, incorporating data, multiple streams, audio and much more.
Listen in to learn more!
Click here to listen to the podcast (30 minutes, 6 seconds)
This has been a significant year for TV Everywhere growth and no question, live sports has been the biggest driver. At the recent VideoSchmooze, one of our sessions explored how sports is playing a pivotal role in introducing TV Everywhere to millions of viewers and in turn, is creating a path to using TVE for entertainment programming as well.
The session featured Brian Dutt (FreeWheel), Vito Forlenza (Comcast), Dina Juliano (NBCU) and Clark Pierce (FOX Sports), with Colin Dixon (nScreenMedia) moderating.
The full session video is included below.
FOX Sports Digital (FSD) partnered with YouTube to create the FOX Sports Digital VideoFest, a great example of how established media can tap into YouTube's vast online video talent pool. For the Digital VideoFest, YouTube selected 12 of its channel creators and brought them together for several days at YouTube Space LA. Creators were challenged to produce a pilot for a potential web series, with the winner chosen by a panel of 4 FSD executives. The Digital VideoFest was sponsored by Ford Fusion, with the winner receiving a $1 million development deal.