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Posts for 'Land Rover'

  • Land Rover Case Study: How Online Video Drives "Mid-Funnel" Success [AD SUMMIT VIDEO]

    Monday, July 14, 2014, 10:55 AM ET
    |
    Posted by Will Richmond

    After a short medical leave last week, I'm back in the saddle and have many new videos to share of last month's Video Ad Summit. One of our morning case studies focused on Land Rover and how online video advertising can be used for "mid-funnel" success - combining the best of video's branding reach with the potential of direct-response advertising's lead generation.

    watch the session video

     

    Categories: Advertising, Events, Technology

    Topics: Eyeview, Land Rover, Mindshare, VideoNuze 2014 Online Video Advertising Summit

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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