Monday, July 25, 2016, 10:52 AM ET|Posted by Will Richmond
Major platforms like YouTube, Facebook and Snapchat offer video content providers opportunities to reach big audiences, but they also create a variety of new risks around loss of business control and monetization. At last month’s Video Ad Summit, Mike Shields from the WSJ moderated a session “Achieving Video Success in the Platform Economy,” which addressed this central tension.
The panel included Stacy Fuller (Head of Content, North America, Havas Media), Paul Kelly (Chief Partnerships Officer, AwesomenessTV), Michael Kuntz (SVP, Digital Revenue, USA TODAY Network) and Jeff Urban (President and Co-founder, Whistle Sports).
Digging into the topic, the group discussed the range of approaches YouTube, Facebook and Snapchat are using with partners and how content providers determine where to allocate their finite resources. One big discussion point was that Facebook does not accept pre-roll ads, so the challenge of making money with Facebook is even steeper. That led to another key topic of what role branded content should play when distributing on the platforms.
With platforms constantly changing their approaches, learning how to work with them is incredibly confusing for video content providers. The session gives a lot of insights into how providers and agencies are navigating this new terrain.
Watch the video now (33 minutes, 3 seconds).
Thursday, March 12, 2015, 11:39 AM ET|Posted by Will Richmond
Verizon and Sony are both on deck with new OTT services poised to launch shortly, according to new reports over the past couple of days. Both companies have previously stated their intentions to pursue new video services, but haven't been specific about their timelines or anything else.
That is beginning to change, as Verizon announced yesterday that AwesomenessTV will provide 200+ hours of original content for its forthcoming service, via 2 channels, one targeted to teens and the other to young millennials. The channels will include scripted and unscripted series along with DreamWorksTV animated short-form content.
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