Posts for 'World Series'

I’m pleased to present the 442nd edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

This week we first discuss AT&T’s recently unveiled plans to launch a new streaming service sometime later in 2019, anchored by HBO and including assets from other WarnerMedia properties. Details are still slim, but both Colin and I highlight many different challenges for this service would get executed and priced, especially with respect to HBO’s role.

We then transition to talking about YouTube TV’s winning sponsorship of this year’s World Series. As I wrote yesterday, the execution is superb and includes many creative elements. For millions of viewers, it is impossible to not be exposed to the brand, and the campaign is surely leading to many new trial subscriptions.   

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YouTube TV is back as this year’s World Series presenting sponsor and as with last year, Google’s skinny bundle is once again dominating. Watching the game last night (go Sox!) it was impossible to not be exposed to the brand and also some very creative elements of the “Watch like a fan” campaign.

YouTube TV renewed its World Series sponsorship for 2018 and 2019 with MLB back in March of this year. As with 2017, before the first pitch was thrown, there was a highly produced 90 second ad.  At first it looked like a promo for various Fox networks, though when the Google Home demo popped in it became clear it was for YouTube TV.

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YouTube TV, the skinny bundle launched earlier this year by YouTube, will be the presenting sponsor of the 2017 World Series on Fox. Take a moment to digest that: the iconic World Series won’t be presented by a beer or soda company, an automobile or truck manufacturer or a wireless carrier. Instead it will be a skinny bundle!

The sponsorship includes national TV spots, on-air call outs during each game, branding on MLB’s digital properties and social media accounts, plus in-stadium promotion and MLB players competing in postseason promotional events. YouTube creators will also produce behind-the-scenes content. And select fans will get VIP access at the games themselves. The value of the deal wasn’t disclosed, but surely runs to 7 or 8-figures.

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